Digital Literacy, including social media and LinkedIn

Darcey Gillies, Pamela Andrew and Lucy Godshall

LinkedIn – Alumni Networking

• 2003 - Careers Alumni Network on Careers Centre website – data from Development - started 2003

• 2010 – data not reliable – outwith CC control• 2011 - Hung Lee appears

– Recent graduate starts LinkedIn St Andrews Alumni – Rapidly grows currently 5,600+

• Groups – University of St Andrews – mentorship programme– Careers Centre invited to manage group summer 2011– Membership made up of students and alumni– Promotions tab used by alumni to advertise assistance– Discussion used by students to – Separate internship group set up – not successful – CC declined to

manage this group

LinkedIn – Groups

• University of St Andrews Alumni– Advanced search – “company” + “industry”

• Subgroups – University of St Andrews mentorship programme– Careers Centre invited to manage group summer 2011– Membership made up of students and alumni– Promotions tab used by alumni to advertise assistance– Discussion used by students to request help – Separate internship group set up – not successful – CC

declined to manage this group

Students

Alumni

Website

Website

LinkedIn – Future• CV workshop – include LinkedIn profile• Using your degree – include mentors• Successful profiles as examples– more

students being offered jobs through LinkedIn

• Careers Centre group, parents and friends group?