digital leadership event ipt und swisscom 28.10.2015

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Developer.swisscom.com

[email protected], API Product House ipt Partner Event, 28. Oktober 2015


Die Digitalisierung betrifft uns alle

Swisscom Strategie & Technologiewellen

Das Swisscom API Framework

Erfahrungen mit „Distributed Software Development“

Erste API Use Cases

Q&A

Agenda

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Branchen die von der Digitalisierung heftig durchgeschüttelt wurden

Digitalisierung Geschäftsmodelle vor dem Aus

Quelle: Tages Anzeiger, Collection Digitalisierung, 12. Juli 2015


Don‘t get Ubered Die digitale Transformation ist überall

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In Richtung einer dematerialisierten Welt? „Software eats the world“

Quelle: GDI – Zukunft der vernetzten Gesellschaft (2014): http://www.gdi.ch/de/Think-Tank/Studien/ProductDetail/611


What is an Application Programming Interface (API)?

Provider Consumers

Digital Assets Data, Content, Services Applications

Web, Mobile, Desktop

“An API specifies how software components interact with each other”

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•  All teams will henceforth expose their data and functionality through service interfaces.

•  Teams must communicate with each other through these interfaces.

•  There will be no other form of inter-process communication allowed: no direct linking, no direct reads of another team’s data store, no shared-memory model, no back-doors whatsoever. The only communication allowed is via service interface calls over the network.

•  It doesn’t matter what technology they use.

•  All service interfaces, without exception, must be designed from the ground up to be externalizable. That is to say, the team must plan and design to be able to expose the interface to developers in the outside world. No exceptions.

•  Anyone who doesn’t do this will be fired.

The Secret to Amazons Success: Internal APIs Jeff Bezos’ mandate (ca. 2002)

Quelle: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/


The importance of APIs – Example „Tradier“ Digitalisation of a financial business

Tradier is a financial services cloud provider that offers a set of fully hosted APIs, modules, and out-of-the-box tools that enable platform providers, financial services firms, third party developers, and investors to rapidly create customized trading experiences, real-time portfolios, and executions.

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The Swisscom Strategy


The Swisscom Digital Transformation Our three waves of technology evolution

2008 2020 2016 2014

All IP Transformation

API Transformation

Cloud Transformation

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The opportunities with APIs Swisscom assets enabling new business

Payment Customer Info Developer Community

Communication Services

Identity Cloud Messaging Location


Consumption

Network and Core Assets

Implementation

Swisscom Business Units

Partners/Customers

Backend

Governance - Internal APIs - External APIs

Backend Backend

Service Exposure Platform (API Management)

Swisscom API Framework and Governance

Developer Community

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Software Driven Business Infrastructure Business

The ‘agile’ world The ‘rocksolid’ world >  APIs

>  Cloud

>  OTT Services

>  Connectivity >  Devices >  ICT Infrastructure

>  Faster lifecycles technologies and markets change rapidly, response times are key

>  Focus on agility and innovation, „rapid prototyping“

>  Uncertain markets and business models

>  Short projects, small investments

>  Longer lifecycles predictable changes

>  Focus on stability and reliability

>  Established markets and business models

>  Big installations, huge investments

APIs are a cornerstone for… Software driven business


Distributed Product Development To succeed Telcos need to change their DNA

>  Delivering big bang products over long delivery cycles

From

>  Delivering MVPs to test hypotheses in the market and create a learning loop

To

>  Having piecemeal responsibility according to a team’s function

>  Having end-to-end responsibility for the financial success of the product

>  Thinking of products as a procurement plus integration effort

>  Thinking of products as buy-or-make, depending on circumstances

>  Thinking of products as projects to be delivered >  Thinking about products as living organisms that evolve with the market

>  Thinking that business requirements will be fulfilled by a black box

>  Understanding technological capabilities and influencing requirements accordingly

>  Working in silos, receiving input over one fence and pushing output over another

>  Working cross-functionally and minimizing dependencies

>  Thinking business units and departments >  Thinking squads and extended teams

>  Cascading decisions top-down >  Letting the domain experts decide, no matter where they are in the org

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Use Case – Webservice sign-up & check-out Data capture can be effortless with Swisscom identity services

Customers enter SMS-code and ZIP The webservices form is pre-populated

Possible to capture a profile with <10 characters in user input

Capture a complete profile within seconds >  SMS token = 4 digits >  ZIP code = 4 digits >  OK button = 1 tap >  Total = 9 clicks / taps

>  Prepopulate the check out form with all available data

>  User only needs to check the data

Peter

Create Account

Muster

[email protected]

Viktoriastrasse 60

Bern

+4179 770 70 70

Verify & Continue

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Usecase – Account Details Verification (eg. bank, social network) Swisscom assets enabling new business

•  Verified account • Fake profiles are recognized early & eliminated by the service providers

• Compliance with KYC requirements improved

User entry…

… compared to Swisscom account details

• The potential user goes through the sign up dialog

• Matching of user entry against Swisscom-data

Swisscom delivers a matching score

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APIs – als Bauklötze für Kundenerlebnisse Mobilezone

Mit Spielklötzen baut man Türme, mit APIs baut man Kundenerlebnisse z.B. die Online-Verlängerung von Swisscom Mobilverträgen für die Kunden von mobilezone.ch

Autorisierung

Vertragsverlängerung prüfen

Abos und Preise abfragen

Kundendetails abfragen

Info zur SIM Karte abfragen

Bestellung aufgeben


APIs – die Bauklötze für Kundenerlebnisse z.B. Apps bestellen im Swisscom Marketplace

https://businessapps.swisscom.ch

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Internal APIs Swisscom APIs die in Swisscom Produkten eingesetzt werden

à  Schneller Ressourcen Zugriff à  Kostenreduktion

Partner APIs Swisscom APIs mit denen Partner und Kunden eigene Produkte bauen à  Umsatz à  Kundenbindung à  Prozess Automatisierung

Public APIs

Ein Entwickler nutzt in seinem Produkt öffentliche Swisscom APIs à  Brand Promotion à  Service Testing à  Long Tail

A digital business creates value by delivering a connected digital experience to customers, partners and employees

Swisscom API Anwendungsszenarien

digital leadership event ipt und swisscom 28.10.2015

Technology