digital kids on branding, privacy and technology bias
TRANSCRIPT
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Digital Kids on
Branding, Privacy
and Technology Bias
FITC Toronto 2015
@andrewsmyk
#digitalkids #FITCTO
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Andrew SmykSheridan College
Program Coordinator
#digitalkids #FITCTO
FITC Toronto 2015
@andrewsmyk
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“People two, three or four years apart
are having completely different
experiences with technology,”
Lee Rainie, director of the Pew Research Center’s Internet and American Life Project.
http://www.flickr.com/photos/tocaboca/5523596357/ @andrewsmyk
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10 - 6 - 4
@andrewsmyk
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13 - 8 - 6
@andrewsmyk
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the research
@andrewsmyk
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the research
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64 interviews
12 birthday parties
3 girls soccer teams
2 girls hockey teams
4 class room visits
6 online surveys
Updated Nov 2014
@andrewsmyk
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historical view
@andrewsmyk
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the research
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the research
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technology clusters
@andrewsmyk
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@andrewsmyk
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@andrewsmyk
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We preselect the technology
we give to kids
@andrewsmyk
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Kids select the technology
with the lowest level of
abstraction
@andrewsmyk
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the research
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“They have their own brand new one.”- Goldstone
“My daughter had her own iPad since
she was 1 years old.”- gary2kool
“Kids hand me down went to the
grandparents.”- themiss
@andrewsmyk
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children ages 3 to 5 years old,
know which logo and products
correspond with which brand.
@andrewsmyk
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variation
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iPad Only
@andrewsmyk
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A/B with Web Sites
@andrewsmyk
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Two versions of a site created
(desktop vs. responsive)
@andrewsmyk
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90%abandon rate
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content
@andrewsmyk
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content
@andrewsmyk
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technology
@andrewsmyk
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Technology is neither good nor bad;
nor is it neutral. Kranzberg’s six laws of technology.
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kids
@andrewsmyk
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“This is my iPad.”
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“Why is there a phone in your camera?”
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•Folding Chalk Board+
•Face Time
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Technology associations
phone = camera, Kindle = book
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“digital” is disappearing
@andrewsmyk
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“download” is disappearing
@andrewsmyk
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“play” terminology is changing
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If it looks like a button, it better be a button.
@andrewsmyk
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@andrewsmyk
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the research
https://www.flickr.com/photos/28478778@N05/5728485497/
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Kids prefer eReaders over
traditional print books
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Except when reading is done
with a parent
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Adapting Technologies to
their needs
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Kids 2 to 6 are task focused,
not necessarily goal focused.
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analog and digital
worlds
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“The movement between digital and traditional analog
tools as means of expression and creation comes
naturally to kids. Their movement is seamless and
effortless; we’ve lost this skill as adults.”
- Andrew Smyk
www.andrewsmyk.com/research/kids-and-robots/
@andrewsmyk
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adults vs. children
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branding
@andrewsmyk
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name some search engines?
@andrewsmyk
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the internet
@andrewsmyk
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There are other search
engines.
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“Really? Why?”
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genericTM
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privacy
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16 girls
16 iPods
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16 girls
16 iPods
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16 girls
16 iPods
@andrewsmyk
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16 girls
16 iPods
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Within the peer group,
there was no privacy
@andrewsmyk
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http://bit.ly/digitalfirstkids
Design Considerations for Little FingersDesigning UI and UX for Children
@andrewsmyk
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Thank You!
@andrewsmyk