Digital Internal

Communication

Nour El Zeny

November 2018

Email: nourelzeny@gmail.com

Twitter: @nourelzeny LinkedIn: nour-elzeny Skype: nour.elzeny Facebook:

nour.elzeny.347 YouTube : Nour Elzeny Instagram: @nourelzeny

Community developer advocating youth and women empowerment

GM Corporate Communication

Suez Canal Bank

Nour El Zeny

Which company would you like to work for ?

Why ?

Survey conducted by Universum in 2018

7147 students17 universities 167 areas of study

What to Communicate

Online trainingMessage from the

CEO

New hire, new product, new branch, big customer, major

contracts

New policy or update on procedures

Feedback Survey

Volunteer Employee of the

monthAnnouncing vacancy

Company financial Announcement Bonus What else, in your

opinion?

Traditional Communication Tools

Face to Face meeting

Letter

Fax

Memo

Company magazine

Printed newsletter

Poster

Wall branding

Suggestion box

Digital Communication Tools

Mobile application

Email

E-newsletter

Video

Virtual Reailty

Gamification

Enterprise Social network

Wiki workplace

Intranet

Digital signage

Chatting

Why go Digital?

Innovation

Increased revenue and Reduced operating cost

•Organizations with strong online social networks internally found a median 20% increase in Employee Satisfaction

Employee Satisfaction

•When Employee engagement increases, employee retention increases by 87%

Employee Retention

•69% would not take a job with a company that had a bad reputation, even if they were unemployed. (Glassdoor)

Reputation & employer branding

•Employer branding can increase your stock prices by 36%. (Lippincott via LinkedIn)

Stock prices & employer branding

Employment transparency in the digital age

• Employees are no longer in control of the conversation. Current and Former employees are in control

• Less than 6 years ago, a Company website was the

only tool for job seekers. Now employers have all

kinds of access (LinkedIn profiles, anonyms

Glassdoor reviews, or simply checking in Facebook

friends “who do we know at Company X”)

• They can get data about work life balance ,

manager behavior, salary, promotions,

and even what types of snacks are served

• A study by CAREEREALISM, shows that some

80% of job seekers today will research an employer

online before deciding whether to apply to

a position there.

Digital Signage

Promote event / program

Recognize employee

Quotes

Mission / vision / values

Warn staff in emergency

Announcement

Videos

Newscasts and leadership messages

Celebrating success / anniversary

Footage of meeting / events

Webinars (Training)

Daily Bulletin

Good Morning AAIBians!

A daily boost of inspiration for positive, responsive culture

“To change a habit, it takes 22 days of nonstop repetition of a different behavior. In AAIB, we do it every day.” - Maha Hasebou, Former Sustainability Unit Head

In 2012, AAIB’s Sustainability Unit realized the significance of promoting an internal culture that endorses and adapts to change and has since

launched a daily bulletin, Good Morning AAIBians, with tips and inspiring quotes and messages.

This raises awareness on how to live sustainably and motivates and inspires AAIB staff on how to create change and make a difference for themselves and others.

Intranet

Links to photos

Link to policy

Vacation request / attendance

Info on health insurance

Links to forms

Voting

Suggestions

Workplace Wiki

Set up a wiki for sharing and building a knowledge base

According to a study by consulting firm McKinsey,

knowledge, workers spent 19% of their time searching and gathering information to do their jobs.Put another way, for every 5 people you hire, you basically only get productive work out of 4.

At Xerox (XRX), Chief Technology Officer Sophie VanDebroek turned the process inside out by setting up a wiki that would allow researchers in the R&D group to define collaboratively the company's technology strategy.

Mobile Application

Raye7-CIB: Application for staff to promote sustainable development practices

Internal digital platform used by CIB employees, to share their rides to and from work. This act is meant to ripple a positive impact environmentally, socially and economically.

Enterprise Social Network Lenovo created an internal social network to improve

employee engagement

two of content that gets shared: Some is external news about Lenovo and its products. The other is curated internal content — videos and presentations from company gatherings or other events

SiemensVirtual reality training for offshore blade installation

The installation of todays giant wind turbines at sea www.siemens.com/offshore-wind is not an easy task and demands highly skilled technicians.

people train the installation of blades in a virtual environment. Simulating the real world helps solving the challenges of offshore blade installation.

Gamification

Novartis, one of the largest pharmaceutical companies in the world, uses gamification to educate employees on its product portfolio and to reinforce company values.

From games and challenges to badges and leaderboards, the company has been using gamification for a few years.

For 3 years, they ran the program focused on distance-learning for 600 employees around the world, focused on working together on real challenges.

Novartis reports a 12% increase in employee satisfaction after the first year of implementation.

Walmart uses gaming to reinforce safety training

Walmart began using gamification two years ago to deliver safety training for 5,000 associates in eight Walmart distribution centers. Why? To ensure that the workforce was adhering to safety procedures on the job.

The Walmart gaming platform was delivered was in just three-minute gamified applications, which are embedded into an associate’s workflow. Gamification of safety training offers another important benefit: it is competitive and yes, addictive for associates.

The “Emotional aspect” of gamification has the deepest benefits to alter employee behavior.

Case Study:Results of Walmart

gamification Strategy

Results to date are impressive: 54% decrease in incidents among the

eight Walmart distribution centers using gamification.

96% of behavior observations show employees are applying knowledge on the job

91 % Voluntary participation average

Case Study: How the engineering team at IBM uses Slack throughout the development lifecycle

Thomas Lawless, a senior software engineer at IBM, explains that his scope of work spans development, continuous integration, test automation, deployment automation, and operations, which means that on any given day the team works with 40 or 50 different people, all on different teams

His team at IBM started using Slack as a hub for team communications, and gathering non-human communication, like system alerts and notifications from other services, as well.

.

What is Slack? A chat room for your whole company, designed to replace email as your primary method of communication and sharing.

How did Slack strengthen the business?

All Team Communication is One Place

Integration with Services You Already Use

All Content is Searchable from One Search Box

File Sharing

One to One and Private Groups

Accessible Anywhere

CorporateA federative corporate event with all the employees across the bank either in head office or branches.A strong communication to mobilize and engage the staff in the implementation of the bank’s strategy.

Communication• Video by the management to invite all staff to participate on

portal and targeted Facebook ad • Supportive emails by MD & Internal Communication• Activation, giveaways and branding• Team meetings and Community of champions across the Bank

InnovationUsing a digital platform, all staff are invited to post their ideas from any where .

March 4th, 2018

32.

1

Thousandsof ideas

Analysis : of opportunities

Pre- Selection ofPotential QUICK WINS

Potential GOLDEN IDEAS

JuryExCo

Management

Selectionof ideas

Dozens of implementation in the Bank’s

strategy

How it works?

Result+4000 ideas+72% engagement across the bank

Online & Offline

CorporateA federative corporate event with all the employees across the bank either in head office or branches.A strong communication to mobilize and engage the staff in the implementation of the bank’s strategy.

Communication• Video by the management to invite all staff to

participate on portal and targeted Facebook ad • Supportive emails by MD & Internal

Communication• Activation, giveaways and branding• Team meetings and Community of champions

across the Bank

InnovationUsing a digital platform, all staff are invited to post their ideas from any where .

32.

1

Thousandsof ideas

Analysis : of opportunities

Pre- Selection ofPotential QUICK WINS

Potential GOLDEN IDEAS

JuryExCo

Management

Selectionof ideas

Dozens of implementation

in the Bank’sstrategy

How it works?

Result+4000 ideas+72% engagement across the bank

Online & Offline

Action Plan

Providers

Microsoft office 365

Huawei’s Digital Workplace

Fujitsu Workplace Anywhere

IBM Digital Workplace

Tech communities in Egypt

Purple Bureau Communication & HR SaaS

fuze unified-communications platform

Questions