digital inspiration - ottoboni maj 2010
DESCRIPTION
"Digital inspiration" från frukostseminarium 100520 hos OttoboniTRANSCRIPT
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Digitala spaningarOTTOBONI
Jesper Gisslén, Strategi och konceptMarkus Blomkvist, Teknisk projektledare
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Välkomna8.00Kaffe & smörgås8.15Digitala spaningar8.45EPiServer9.45 Slut
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23-04-08 3
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2010-03-18
ALLÉVO 4
• 90% av svenska internetanvändare använder Google varje vecka• Mer webb än TV• Online 27,5 tim/vecka• Ca 2,5 miljoner svenskar på Facebook• Över 1 milj svenskar bloggar
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2010-03-18
ALLÉVO 5
• 90% av svenska internetanvändare använder Google varje vecka• Mer webb än TV• Online 27,5 tim/vecka• Ca 2,5 miljoner svenskar på Facebook• Över 1 milj svenskar bloggar
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Bakgrund till dagens digitala landskap
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Företag Konsumenter
Traditionell syn på kommunikation
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Företag Konsumenter
Något har hänt….
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Företag Konsumenter
Möjlighet att skapa dialog/interaktion
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Grunder i vårt arbete
Affär & Mål
Kommunikation & Kanaler
Organisation
Produktion & Teknik
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Mäta – analysera – testa - förbättra
Affär
Kommunikation
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”Hemmaplan”
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”Bortaplan”
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“It’s like fishing where the fish are. Social media is where our consumers are at the moment.”
Michael DonnellyGroup Director, Worldwide Interactive MarketingThe Coca-Cola Co.
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”Proaktiv”Föra dialogen
”Aktiv”Svara, deltaga
”Passiv”Bevaka, lyssna
Kartläggning & prioritering
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Sociala medier-stress”Alla andra är aktiva…nu MÅSTE vi agera”
”Snabbt – vi drar igång ett Twitter-konto!”
”Vi är hopplöst efter”
”Men vad ska vi säga?”
”…en blogg kanske?”
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Återigen…
Affär
Kommunikation
Vad har vi för affärsmål?
Vad har vi för kommunikationsmål?
Vilka målgrupper har vi?
Hur ska vi kommunicera?
Vad ska vi kommunicera?
Vilka kanaler passar bäst?
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1. Kina 1, 3 miljarder
2. Indien 1,2 miljarder
3. Facebook 400 miljoner4. USA 300 miljoner
5. Indonesien 240 miljoner
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Facebook fakta – (från Facebook)
- Average user has 130 friends- Average user is connected to 60
pages, groups and events- Average user creates 70 pieces of
content each month
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Newsfeed – intressant?
“Ambient awareness” - is very much like being physically near someone and picking up on his mood through the little things he does — body language, sighs, stray comments — out of the corner of your eye.
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Hem till gården
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Exempel på interaktion på Facebook (”Bortaplan”)
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Förmedla en tjänst (Sverigebilen)
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Visa hela sortimentet (Best Buy)
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Rikt på innehåll (Adidas)
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Skräddarsy din laptop (Dell)
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Facebook som ”hemmaplan”
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Kundservice på Twitter
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Exempel på interaktion med externa kanaler på ”Hemmaplan”
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Facebook Like
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Facebook Like
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Facebook Like
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Facebook Connect
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Facebook Connect
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Mobilen – appar, gps och sociala medier
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Mars 2010
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Mars 2010
Källa: Experian Hitwise weekly internet stats
Av all internettrafik i USA
7,07% 7,03%
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Mobilförsäljning jan 2007
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Samma år lanserades
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Mest sålda april 2010
Källa: Phone House försäljning april 2010
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2010 räknar analysföretag Gartner med att det
kommer att göras över
4,5 miljarder nedladdningar av applikationer till mobiler
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44
50.000nedladdningar på
en månad
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Geolocation
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Geolocation
Geolocation is the identification of the real-world geographic location of an Internet-connected computer, mobile device, website visitor or other
Geolocation är identifieringen av en verklig geografisk plats
från en dator, mobil enhet, webbplatsbesökare eller
liknande.
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Geolocation
Geolocation is the identification of the real-world geographic location of an Internet-connected computer, mobile device, website visitor or other
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Facebookplanerar att lansera
”Places”
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TACK FÖRIDAG!