digital india shares its mind to make successful mission of swachh bharat
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A Survey on Swachh Bharat in Association with Healthbuddy Herbal
A report by foreseegame.com23rd December 2014 | 1
A Survey on Swachh Bharat in Association with Healthbuddy Herbal
A report by foreseegame.com23rd December 2014 | 2
Digital India Shares its Mind to Make Successful Mission of Swachh Bharat
Cleanliness is a virtue. Like any other virtue it needs to be nurtured, practised and
imbibed. It is one of those very basic things that make the finer aspects of existence
beautiful and make life worth living. A squeaky clean home instantly makes our mood
bright. The fragrance of freshly laundered clothing makes us confident and going. We
feel comfortable in company of a person with clean demeanor and clean dress.
Interestingly, cleanliness is not a virtue cherished only by human beings. Some animals
and birds too actively keep their nests and surroundings clean. Cleanliness reflects
purity, essence and hygiene which are the foundations of life.
And just as it is important to keep oneself clean, it is equally essential to keep one’s
surroundings clean as well. Indeed, those who live by cleanliness will tell you that in
order to know a person it is important to check his bathroom. There is nothing truer than
this. A clean locality prevents the spread of many infectious diseases and it also directly
reflects about the habits and culture of the inhabitants living there. In a clean abode
reside a healthy body and a clean soul. All three are necessary to make a nation healthy,
wealthy and happy. It is for this reason all the religions of the world hold up the flag of
cleanliness in their scriptures.
A common misconception is that in order to remain clean one needs to spend big. There
is not an iota of truth in it. Cleanliness is not at all related to wealth. One does not need
to wear expensive clothes or live in castles in order to remain clean. The clothes can be
ordinary but should be clean. This is exactly the message that the Prime Minister
Narendra Modi’s Swachh Bharat (Clean India) campaign is trying to convey. The
national level campaign by the Government of India with PM Modi at its helm has
become India’s biggest ever cleanliness drive involving all cross-sections of people. The
campaign gained a huge momentum since the beginning, as celebrities from all walks of
life joined hands with common people and cleaned the roads. The campaign has been
described as ‘beyond politics’ and ‘inspired by patriotism’ and aims to accomplish the
vision of Clean India by 2 October, 2019, the date that marks the 150th birth anniversary
of Mahatma Gandhi.
So far the hygiene drive involves maintaining personal hygiene and clean locality. But it
can gain further momentum if we can shun chemical products from our daily life and
pick up herbal products made of natural ingredients. It is because chemicals involve
impurities and most of the chemical waste that factories produce are not biodegradable.
Executive Summary
A Survey on Swachh Bharat in Association with Healthbuddy Herbal
A report by foreseegame.com23rd December 2014 | 3
Most of herbal wastage on the other hand are biodegradable and helps protect the
environment. Also maintaining eco-friendly, clean environment in the factories is very
essential. Besides, the packaging materials used as container should be such that
prevents spilling over and ensures clean use of the product.
But how much are the common people aware of these various aspects of the
cleanliness drive taken by the government? We tried to fathom the impact of the
Swachh Bharat campaign initiated the government on common people’s mind and
asked our users some strategically crafted questions. The response we got from our
users show, they are not only aware of the government’s drive, but they are also
whole-heartedly participating in the programme. We were pleasantly surprised to find
out that the mammoth number of participants are aware of all the positive aspects of
Heathbuddy Herbal products.
Healthbuddy Herbal: A Promise towards a Healthy & Happy Future
The newly launched range of Healthbuddy Herbal products specifically concentrates
on these aspects. All the Healthbuddy Herbal products are made of 100% natural
ingredients. The products are made in India following the age-old Indian tradition, thus
retaining the goodness of nature and all the beneficial properties of the herbs. The
Healthbuddy Herbal product range includes Almond Hair oil, Anti Dandruff hair oil,
Flaxseed Oil Softgel Capsules, Ashwagandha Capsules, Chum Pain Relief Tablets,
Pleasure Maxx Capsules, Memory Booster Capsules, Rheumatic Oil and Virgin
Coconut Oil. Many more such herbal products are waiting in the pipeline.
About foreseegame.com
foreseegame.com is the No. 1 innovative digital portal of consumer engagement,
which provides a platform for two way communication and engagement between the
brand and the consumers. We used the online feedback from the users of
www.foreseegame.com who have been registered only on the basis of unique mobile
numbers and hence, it provides authenticity and genuineness of the participants. The
participation is being monitored by Google.
More than 15,000 participants have participated in the survey; however the limitation
of this sample is that it is from the group of people who are users of internet.
Executive Summary
A Survey on Swachh Bharat in Association with Healthbuddy Herbal
A report by foreseegame.com23rd December 2014 | 4
The Take Away Points:
1. Impactful Initiative: 90% of the respondents believe that Swachh Bharat has a very
significant impact on public health, cleanliness and hygiene. This shows how effective the
campaign has been.
2. Clean Mission: 68% of the respondents believe that an effective partnership between
citizen and government will make the Swachh Bharat a successful mission. 17% of the
respondents believe the onus should entirely be on the citizens. 15% have, however, left it on
the government.
3. Participation Matters: Common Indians are eager to participate in the Clean India
campaign through every possible means. 43% of the total respondents have expressed their
willingness to participate in the campaign by every possible means, including taking the oath,
cleaning the roads and planting more trees.
4. Dirty Business: Spitting on the roads are not only a civic nuisance; it is also one of the
causes of many diseases. 34% of the respondents said, it is the pedestrians who spit more on
the roads, rather than people travelling in trains, buses, cars or other vehicles.
5. Disposing the Waste: Throwing off small garbage on road is another common folly that
makes roads dirty. The bad habit, however, is changing as many people are carrying small
carry bags to deposit the garbage and later throwing it away at a vat. 47% of the respondents
said they followed this habit. The bleak part is, a good 20% said they throw garbage in a
corner away from others’ eyes. Similarly, when it comes to home waste, 49% keep dry and
wet waste separately and dispose off accordingly.
6. Clean Locality: 46% of the respondents said they clean their localities themselves. 41%
said they would create a volunteer team to keep the surroundings clean. Only 13% said they
would entirely depend on the municipality sweepers to do the job.
7. Healthbuddy Herbal: The respondents are well aware about the Healthbuddy Herbal
products. 90% respondents know that Healthbuddy Herbal products are made in clean, eco-
friendly factories, while 92% know that these products are made of natural ingredients.
Another mammoth 95% said they are aware that the packaging materials of Healthbuddy
Herbal products are such that prevent spilling of the content.
8. Quotable Quotes: All the scriptures have sermons on cleanliness; most religious and
political leaders have advocated about maintaining cleanliness as that is the first step towards
achieving greater goals. We mentioned a few famous quotes on cleanliness and asked who
said it. The respondents answered all the questions correctly, barring only one. It indicates
that the respondents are well aware about most of the famous quotes uttered by renowned
personalities.
Executive Summary
A Survey on Swachh Bharat in Association with Healthbuddy Herbal
A report by foreseegame.com23rd December 2014 | 5
Executive Summary
90% of the respondents
believe that Swachh
Bharat has a very
significant impact on
public health, cleanliness
and hygiene
Q 1. Do you agree that Swachh Bharat would make a significant
impact on public health, cleanliness and hygiene?
Q 2. What according to you can make the Swachh Bharat a
successful mission?
68% of the respondents believe that an effective partnership
between citizen and government will make the Swachh Bharat
a successful mission
90%
10%
Impactful Initiative
Yes
No
68%
17%
15%
Clean Mission
Partnership ofcitizens andgovernment
Citizens
Government
A Survey on Swachh Bharat in Association with Healthbuddy Herbal
A report by foreseegame.com23rd December 2014 | 6
Executive Summary
43% respondents have
expressed their willingness
to participate in the
campaign by every
possible means, including
taking the oath, cleaning
the roads and planting
more trees
Q 3. How do you want to participate in Swachh Bharat?
Q 4. Where from do you think people spit more and make
roads dirty?
34% said, it is the pedestrians who spit more on the roads, rather
than people travelling in trains, buses, cars or other vehicles
43%
13%
13%
12%
11%
4%
4%
Participate and Win All of the above
By taking the oath andfulfilling it
By making sure thatyou recycle the waste
By putting up a fewdustbins on the road
By using electricity andwater efficiently
By planting and savingtrees
By saying ‘no’ to pollution
34%
19%16%
10%
11%
10%
Cleaner Roads
It is the pedestrians
Trains
Buses
Motorbikes
Cars
Bicycles
A Survey on Swachh Bharat in Association with Healthbuddy Herbal
A report by foreseegame.com23rd December 2014 | 7
Executive Summary
47% of the
respondents carry
recyclable bags to
keep the waste and
throw it away in a
bin. But 20% still
throw garbage in
street corners
Q 5. When you go out of home what measure do you take
to keep the roads clean?
Q 6. How do you dispose of your home waste?
49% keep dry and wet waste separately and dispose those off
accordingly. 19% depends on municipal vat for all types of waste
47%
33%
20%
Helping Hands
I carry recyclable carry bagand keep the waste in itand throw away the baglater when I find a dustbin
I depend on public dustbinsand I usually find one
I throw garbage in the corner away from people’s eyes as I don’t usually find a dustbin
49%
19%
18%
14%
Waste DisposalWe keep wet and dry waste separatelyand sale dry waste for recycling andthrow wet waste in the municipal vat
We mix all the waste and dispose it tothe municipal vat
Any other method
We just throw away the waste
A Survey on Swachh Bharat in Association with Healthbuddy Herbal
A report by foreseegame.com23rd December 2014 | 8
Executive Summary
46% of therespondents said theyclean their localitiesthemselves. 41% saidthey would create avolunteer team tokeep the surroundingsclean
Q 7. How would you keep your locality clean?
Q 8. Do you know Healthbuddy Herbal products are made in
eco-friendly, clean factories in India?
90% of the respondents said they are aware that HealthbuddyHerbal products are manufactured in eco-friendly, clean factories
46%
41%
13%
Clean Locales I will clean thesurroundings myself
I will create a volunteerteam who would clean thesurroundings regularly
I will depend entirely onthe sweepers appointedby the local municipality
90%
10%
Eco Hub
Yes
No
A Survey on Swachh Bharat in Association with Healthbuddy Herbal
A report by foreseegame.com23rd December 2014 | 9
Executive Summary
92% of therespondents said thatthey knowHealthbuddy Herbalproducts are made ofnatural ingredients
Q 9. Do you know that healthbuddy Herbal products are made of
natural ingredients?
Q 10. Do you know that Healthbuddy Herbal products use such
packaging materials that prevent products from spilling
out and can be used in a clean manner?
A whopping 91% strong crowd said that they know HealthbuddyHerbal products use such packaging materials that prevents spilling
92%
8%
Natural Remedies
Yes
No
95%
5%
Clean Package
Yes
No
A Survey on Swachh Bharat in Association with Healthbuddy Herbal
A report by foreseegame.com23rd December 2014 | 10
Executive Summary
Even though 45% of therespondents havechosen The BhagvadGita, unfortunately it’snot the right answer.The right answer isSamaveda and just 19%have chosen it
Q 11. In which scripture do you find the saying, “Beauty commonly
produces love but cleanliness preserves it”?
Q 12. Which religious personality said, “By the practice of
cleanliness, the ‘Sattva’ material prevails, and the mind
becomes concentrated and cheerful”?
78% of the total participants have the right answer, i.e.,Swami Vivekananda
45%
36%
19%
Pious Quote
The Bhagavad Gita
Upanishads
Samaveda
78%
12%
4% 3% 3%
Who Said ItSwami Vivekananda
A.C Bhaktivedanta SwamiPrabhupadaGuru Nanak
Gautama Buddha
Lord Mahavira
A Survey on Swachh Bharat in Association with Healthbuddy Herbal
A report by foreseegame.com23rd December 2014 | 11
Executive Summary
Right again! It’s GeorgeBernard Shaw, thefamous author and 61%of the respondents gotit correctly
Q 13. Which famous author said, “Better keep yourself clean and
bright, you are the window through which you must see the world”?
Q 14. Which famous political leader said, “Awareness towards
cleanliness should be imbibed in our culture”?
It is indeed Mahatma Gandhi, the father of the nation. 51% scoredright here
61%16%
14%
4%
3%2%
Clean and Bright
George Bernard Shaw
Rabindranath Tagore
William Shakespeare
Thomas Hardy
Graham Greene
Leo Tolstoy
51%
30%
11%
8%Clean Mind
Mahatma Gandhi
Narendra Modi
Jawaharlal Nehru
Rajiv Gandhi
A Survey on Swachh Bharat in Association with Healthbuddy Herbal
A report by foreseegame.com23rd December 2014 | 12
Executive Summary
51% have correctlyanswered thequestion. MotherTeresa is indeed theright answer
Q 15. Which famous personality said, “There should be less talk;
a preaching point is not a meeting point. What do you do then?
Take a broom and clean someone's house. That says enough”?
51%
23%
13%
13%
Speaking Tree
Mother Teresa
Mahatma Gandhi
APJ Abdul Kalam
Dalai Lama