digital hub - network rail presentation 2014
TRANSCRIPT
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Digital Hub Network Rail
K
Z x
b
8
5
>
2014
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BEGIN DISPLAY OUTDOOR
HUB
PROMOTE OPTIMISE
END ANALYSE
SOCIAL
MEDIA
CONTENT
MARKETING
Online PR
VIDEO
MARKETING
MOBILE
MARKETING
PARTNERS
HIP
CONVERT
INTEGRATED APPROACH
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MARKET ANALYSIS
THE SIZE OF LOCAL MARKETS
61% million of brits
shop online
MARKET
TRENDS
43%
use search engines
85% purchased
from a mobile
62% engage with
Twitter & Facebook
49% own smart
phones
5
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#NetworkRailBHM
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social media
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content
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online PR
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video
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mobile
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#boxpark
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[
partnership
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measure
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YOU THANK
FOR LISTENING