digital gifting: a new revenue generator for retailers
TRANSCRIPT
Digital GiftingIRX 2017January 19, 2017
What is eGift?
Digital gifting could be loosely defined as gifting within the digital ecosystem.
Some refer digital gifting as virtual gifting or eGiftingor eGift.
Digital gifting helps retailers engage consumers by sharing or participating in a recipient’s brand passion.
eGift can be used for gifting to yourself (self-use) or others.
1 Cone Ice Cream(Exp. 28 February 2017)
eGift Code2589-7899
Existing Examples of Digital Gifting
Beri Hadiahon MyTelkomsel app
GO-TIXby GO-JEK
Blibli, Gifticon, Gyfte-commerce (Indonesia & beyond)
Use Cases
Book Medical check-up Doughnuts
Recipient Flow
Recipient Flow
1 Cone Ice Cream(Exp. 28 February 2017)
eGift Code2589-7899
Recipient Flow
1 Cone Ice Cream(Exp. 28 February 2017)
eGift Code2589-7899
Recipient Flow
Approval Code123456
Kode eGift2589-7899
Pada tanggal 11 Januari 2017
Retailer
Recipient
(Rp) 2goods/
gifts
eGift
1
eGift
Buyer
3 Participants in eGift
B U Y E R E X P E R I E N C E
Value Propositions
RecipienteGift
1
Retailer
(Rp) 2goods/
gifts
eGift
Buyer
B U Y E R E X P E R I E N C E
Value Propositions
RecipienteGift
1
Retailer
(Rp) 2goods/
gifts
eGift
Buyer
B U Y E R E X P E R I E N C E
Value Propositions
RecipienteGift
1
Retailer
(Rp) 2goods/
gifts
eGift
Buyer
Confidential
Success / Leading eGift Players (US Based)
Bridget Dolan, Vice President, Digital Marketing at Sephora
“ We expect digital gifting to become a key differentiator for retailers working to drive
omni-channel growth. “
Department Store Health & Beauty Food & BeverageApparel
How Can We, Gift Card Indonesia, Help?
Retailer
Recipient
(Rp) 2goods/
gifts
eGift
1
eGift
Buyer
B U Y E R E X P E R I E N C E
http://bit.ly/mulyadioey-digital-gifting
Read more aboutthe summary of this talk
Happy eGifting!
Mulyadi [email protected]
Designed by Gabriela Hutomo
Our mission is to enable peopleto appreciate others who matter to them.