digital coupons

digital fridays:

discount coupon In XX-th century the Holy Grail of marketing and the favorite hobby of housewives. But the real boom for coupons is yet to come. Digital, mobile and group discounts are getting more and more popular…

Coupons are an example of price discrimination, that is offering the same product with different. If our target group is sensitive to price changes, then thanks to even small discounts we can significantly increase sales and profit.

price discrimination

1887: the birth of coupons and first free of charge Coca- Cola

11901: first printed coupon for Grape-Nuts worth 1 cent

1930: coupon boom in times of Great Depression

1965: half of household goods’ brands use coupons

1965: 65% of Americans have redeemed coupons

1980: coupons in magazines and daily press

1990: first downloaded coupons through Internet

digital coupons

mobile social shopping

distribution & discovery

1990 2008 2009

geotargeting alarm clock

sound recognition QR

codes

mobile games

augmented reality sms wi-fi

geotargeting

hi-jack app

vimeo.com/44351185

run for rashers

vimeo.com/64751900

safe driving miles

beta.canneslionsarchive.com/entries/483997/safe-driving-miles

adventure app

vimeo.com/35214559

alarm clock

anywake app

youtube.com/watch?v=2gxp-MAwWLE

yili-milk group alarm

beta.canneslionsarchive.com/entries/491848/group-alarm

sound recognition

your ads are my ads

beta.canneslionsarchive.com/entries/477875/your-ads-are-my-ads

morning start-up

beta.canneslionsarchive.com/entries/477018/morning-startup

QR codes

sunny sale

youtube.com/watch?v=EvIJfUySmY0

couple up to buckle up

vimeo.com/34140861

augmented reality

wetherspoon connect

youtube.com/watch?v=6luD358fzJk

iButterfly

youtube.com/watch?v=HAQh-_nFH-s

wi-fi

e-mart flying store

youtube.com/watch?v=qHGejSWTmvw

mobile games

snack! in the face

youtube.com/watch?v=hPIEGKWQky8

coin hunters

youtube.com/watch?v=U8_DrG0RFaw

sms (old school)

big bold grolsch

vimeo.com/46765925

the end