digital franchise: e-commerce strategy for retailer
DESCRIPTION
Digital Franchise concept was designed for Best Buy in October 2012, but can be used for any retail.TRANSCRIPT
Created: October , 2012 Last update: April 2014
Ivan E-mail: [email protected]
Cell: +1 (416) 890-0037
Skype: ishmelev
Toronto, Canada
DIGITAL
e-Commerce Strategy
FRANCHISE
Why Have Just One e-Store?
One e-store
Thousands customers
Millions CUSTOMERS
Thousands e-stores with your brand
VS
e-Commerce Evolution
Branded e-Store
Affiliate Program
Digital Franchise
Company sells goods through its own web-site
Partners use their own sites to sell goods supplied and delivered by the retail
Retail branded e-store launched and fully operated by partner
Affiliate Program Digital Franchise
Strategy Bring all sales to one site Split sales to many sites
Partners Bloggers/Publishers Entrepreneurs, Experts
Function Advertising Sales, Delivery, Support
Brand Partner`s brand Single retail brand
Site Developed by partner Developed by retailer
Platform
CRM
ERP
BILLING
Tools
Development
kit Franchise
Supply
Warehouse
Support
Processes
Services
PR/Marketing Financing
Customer database
Price and availability
Payment system
Tool to launch e-store
Loans and finance services
Guarantee, return
Logistic, supply, wholesale
License, certification
Branding, rewards, promotions, advertising
Storage, package
Consulting Management, finance, strategy, marketing
other Other services
eStore
Case: Networking Equipment e-Store
Entrepreneur Profile:
Charles is a engineer with an expertise in electronics and network devices. He is an expert who needs an extra income.
Current activity and services:
He buys the modem/routers and sell them through: - Personal web-site: www.charleslidstone.com - Classified sites: Craiglist, KiJiJi, e-Bay - Neighbors, colleagues and friends
He provides following services: - Installation, configuration and maintains - 24/7 availability at home, mail or deliver - Professional recommendations and help - Guarantee and repairs
Digital Franchise case (example):
1. Designed e-store using the Developer Kit 2. Stores the most popular models at home 3. Receives orders and meets customers 4. Provides customer support