1. Digital Fitness Trimming the Digital Fat in 2015 2. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND ONLINE, LLC Be Found Online is a values based, analytically-driven digital marketing agency obsessed with helping advertisers drive more revenue, more cost effectively through a broad offering of solutions. Seasoned Team Avg. 5 years experience 35 Team Members & Growing Full Service Digital Marketing Agency Paid Media - Paid Search, Display, Social Ads, Video Organic Media - SEO, Social Media, Content Supporting Analytics, Email, Marketing Automation, Local Search About Be Found Online 3. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND ONLINE, LLC Todays Exercise Schedule Its all about Goals! Analysis & Analytics. Where do you want to go? Getting Started Audits & SEO - Workouts for your Core Pump You Up Content for Maximum Muscle Cool Down Takeaways & Quiz 4. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND ONLINE, LLC Goals Goals Goals 5. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND ONLINE, LLC Analytics Establish goals early & leave the basics behind. Continually track key metrics in order to make data-driven decisions for your SEO strategy. Key Metrics: Acquisition Overview: Analysis of traffic flow from channels as a result of Digital efforts Behavior Analysis: Landing page performance, page load time report, and events flow Conversion Monitoring: Review goals and data associated with funnels Audience Analysis: New vs. Returning, Frequency & Recency, Engagement Mobile Usage: Measure conversions & changes in mobile, tablet, and desktop device usage target appropriately 6. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND ONLINE, LLC Dashboards & Reporting Examples KISS Anyone can create a supercrazyuseless report Create meaningful dashboards & reports 7. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND ONLINE, LLC Fitness Tips for Analytics Analytics is your FitBit, but it wont do the work for you! Have an end game establish short & long-term goals Use analytics to make informed decisions for your Digital Fitness Program Create reports that demonstrate value!!! 8. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND ONLINE, LLC Getting Started Working Out Your Core 9. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND ONLINE, LLC Where do you stand? Assess your health before you start! Assessment Indexation Performance Content & Keywords Technical Customers Competitors 10. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND ONLINE, LLC 2015 SEO Challenges Pandas, Penguins & Pigeons Indexation Crawl Issues Content Page Load Time Mobile-friendly (4/21/15!) 11. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND ONLINE, LLC Fitness Tips for SEO Foundation Focus on Goals!!! Implement SEO best practices Meta Optimization Internal Linking Robots.txt XML Sitemaps Indexation Keep an eye on Google Content & More Content Little things lead to long term gains in the digital gym! 12. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND ONLINE, LLC Pump You Up! Bulk Up With Content 13. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND ONLINE, LLC Content Marketing PUMP UP Your Site! Build brand awareness by frequently creating meaningful content 14. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND ONLINE, LLC Content Marketing Rx Prescription to Pump up Your Content 1. Build the Calendar a. Themes b. Authors c. Outlets 2. Develop the Content a. Products b. How Tos c. Case Studies 3. Execute 4. Track Big Muscle Takes More than Blog Posts Videos Infographics Interviews Demos/Case Studies 15. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND ONLINE, LLC Cool Down 16. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND ONLINE, LLC Beefcake Question Do you remember who these people are? A) Richard Simmons & Jillian Michaels B) Tony Little & Suzanne Somers C) I dont know they were before my time! 17. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND ONLINE, LLC Quiz Question #1 What should you include in a site audit? A) Indexation analysis B) Keyword targets C) Competitive analysis D) Page load time E) All of the above 18. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND ONLINE, LLC Quiz Question #2 When are you done? A) When our priority keywords rank #1 on the search engine B) When I send my CMO an executive summary report C) When Im creating 4 pieces of content each month D) Never! 19. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND ONLINE, LLC Takeaways Set goals! Know what you want to achieve Get Started! Doing the little things can lead to big payoffs in the digital gym. Get Huge! Results dont happen overnight, but the right mix will help you achieve better results. 20. PROPRIETARY AND CONFIDENTIAL / COPYRIGHT 2014 BE FOUND ONLINE, LLC Stay in Touch Me Steve Krull Phone 773.904.1182 Us Be Found Online Phone 877.553.6863 Site www.BeFoundOnline.com Twitter Twittter.com/BeFoundOnline Email Steve@BeFoundOnline.com LinkedIn www.LinkedIn.com/in/SteveKrull