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November 9, 2014

@bizmonides @jazzdotorg #nampc #ArtsEngage

Digital Programming:

the new frontier in arts engagement

• Consider audience trends

• Define digital experiences

• Categories and examples

• Best Practices

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Senior and Baby Boomer

internet/social usage• 27.4 million adults over 55 use social media

– 53% of 65+; 70% daily users

– 77% of 50-64

• Baby Boomers average 27 hours/wk on internet

• 18% of twitter users are over 50

• 1 in 3 seniors who go online use social media

• Infographic: http://www.womma.org/files/large/4a36685e14af2da

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Internet use is ubiquitous

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Social media usage isn’t far behind

More people want to experience your art

– and related content –

than can or will ever come through your physical doors.

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Will you deny them opportunities to engage?

Digital ExperiencesWays to experience and/or interact with your art and content online

• Formats– Video

– Audio

– Photos

– Graphics

– Text

– Multimedia

– Interactive

• Platforms – Social media

– Apps

– Email

– Your website(s)

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What about the cost?

• Feasible with no cash outlays.

• 5 Requirements: Goals, strategy, curiosity, smartphone, time.

• Take it to the next level:Livestream account (free), better camera, GoPro or Google Glass, small digital marketing budget

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Types of Digital Experiences

• Educational

• Interactive / User Generated Content

• “2nd Stage”

• Curatorial

• “Making of” a real world event

• Promotional

• Programmatic

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#social201+++#tlcc2014++++@bizmonides++++@jalcnyc+@bizmonides @jazzdotorg #nampc #ArtsEngage 11

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http://new.livestream.com/jazz

Tips

• Consistency is key

• Repurposing is encouraged

• Analyze what you can

• Stay curious

• Stay focused

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Above all else

• Find your niche

• Make emotional connections

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#social201+++#tlcc2014++++@bizmonides++++@jalcnyc+

@jalcnyc social strategy

• Put jazz in context

• Show, don’t tell

• Engage the audience

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This presentation is available

online

• bit.ly/nampc-arts-engage

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