Digital Ethnography and IoT: Curiously Cognitive Computers in Retail

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Post on 07-Aug-2015

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  1. 1. www.aperioinsights.com Revealing Insights for Clear Decisions Digital Ethnography and IoT Curiously Cognitive Computers in Retail June 2015
  2. 2. 1 Revealing Insights for Clear Decisions Observation Is Becoming A Non-Human Task Technology that helps us SENSE, INTERPRET and REACT to consumer behavior is changing how we use research.
  3. 3. 2 Revealing Insights for Clear Decisions Omni-Channel Retail Digital MobileSocial Online
  4. 4. 3 Revealing Insights for Clear Decisions Bringing Physical Up To Digital Speed
  5. 5. 4 Revealing Insights for Clear Decisions Example Case Study Retail Sales Data Websites & Apps
  6. 6. 5 Revealing Insights for Clear Decisions A New Mindset About Data Collection License Plate Recognition Cameras I can help you understand how many customers visited a specific area of your retail location.
  7. 7. 6 Revealing Insights for Clear Decisions Its 9:30 AM; I see a 2004 Blue Ford Mustang and a 2012 Red VW Jetta Gathering More Data from Physical Environment Make Model Recognition
  8. 8. 7 Revealing Insights for Clear Decisions Sensors Serve as Tech Equivalent to Human Researcher Wi-Fi Analytics
  9. 9. 8 Revealing Insights for Clear Decisions Observing Customer Flow Through Retail Footprint Video Heat Maps
  10. 10. 9 Revealing Insights for Clear Decisions Understand Directional Movement of Customers Video Path Maps 65 %
  11. 11. 10 Revealing Insights for Clear Decisions Change the Environment on The Fly Sense and React with Dynamic Digital Displays
  12. 12. 11 Revealing Insights for Clear Decisions Researchers Pre-Wired for IoT Experienced in Analyzing Data in Context Research Internet of Things
  13. 13. 12 Revealing Insights for Clear Decisions Machine Learning At Robot Speeds Process on the Fly to Find Patterns LPR Wi-Fi Video
  14. 14. 13 Revealing Insights for Clear Decisions Processing IoT Data in Real Time Finding Patterns and Making Recommendations Data Analytics Insights Action
  15. 15. 14 Revealing Insights for Clear Decisions Real Time Decisions Depend on Real Time Data Processing Dynamic Delivery Agile Strategy Continuous Insights
  16. 16. 15 Revealing Insights for Clear Decisions Enhancing the Customer Journey Read consumers Reviews of me. Effortless Shopping! Reserved Parking is the BEST!
  17. 17. 16 Revealing Insights for Clear Decisions Enhancing the Customer Journey
  18. 18. 17 Revealing Insights for Clear Decisions New Skills Evolving Analytics Anytime Anyhow Anywhere Any Device Human Touch @
  19. 19. 18 Revealing Insights for Clear Decisions Three Principles for Delivering a Great Service Beyond Omni Channel 1 2 3 Think Beyond Transactions to Relationships Design for Experiences, Not Channels Build an Experience-based Architecture
  20. 20. 19 Revealing Insights for Clear Decisions Technology Amplifies the Power of Research Digital Improves Whats Humanly Possible Youre pretty curious for a computer and you captured details that werent humanly possibleIve calculated that working together saves time and adds context.
  21. 21. 20 Revealing Insights for Clear Decisions THANK YOU Mike Courtney Founder and CEO Aperio Insights mike@aperioinsights.cominsights.com 469-363-0109 Padma Duvvuri Vice President, Internet of Things GlobalLogic padma.duvvuri@globallogic.com 619-746-4502 www.globallogic.com