Digital Ethnography and IoT: Curiously Cognitive Computers in Retail

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<ol><li> 1. www.aperioinsights.com Revealing Insights for Clear Decisions Digital Ethnography and IoT Curiously Cognitive Computers in Retail June 2015 </li><li> 2. 1 Revealing Insights for Clear Decisions Observation Is Becoming A Non-Human Task Technology that helps us SENSE, INTERPRET and REACT to consumer behavior is changing how we use research. </li><li> 3. 2 Revealing Insights for Clear Decisions Omni-Channel Retail Digital MobileSocial Online </li><li> 4. 3 Revealing Insights for Clear Decisions Bringing Physical Up To Digital Speed </li><li> 5. 4 Revealing Insights for Clear Decisions Example Case Study Retail Sales Data Websites &amp; Apps </li><li> 6. 5 Revealing Insights for Clear Decisions A New Mindset About Data Collection License Plate Recognition Cameras I can help you understand how many customers visited a specific area of your retail location. </li><li> 7. 6 Revealing Insights for Clear Decisions Its 9:30 AM; I see a 2004 Blue Ford Mustang and a 2012 Red VW Jetta Gathering More Data from Physical Environment Make Model Recognition </li><li> 8. 7 Revealing Insights for Clear Decisions Sensors Serve as Tech Equivalent to Human Researcher Wi-Fi Analytics </li><li> 9. 8 Revealing Insights for Clear Decisions Observing Customer Flow Through Retail Footprint Video Heat Maps </li><li> 10. 9 Revealing Insights for Clear Decisions Understand Directional Movement of Customers Video Path Maps 65 % </li><li> 11. 10 Revealing Insights for Clear Decisions Change the Environment on The Fly Sense and React with Dynamic Digital Displays </li><li> 12. 11 Revealing Insights for Clear Decisions Researchers Pre-Wired for IoT Experienced in Analyzing Data in Context Research Internet of Things </li><li> 13. 12 Revealing Insights for Clear Decisions Machine Learning At Robot Speeds Process on the Fly to Find Patterns LPR Wi-Fi Video </li><li> 14. 13 Revealing Insights for Clear Decisions Processing IoT Data in Real Time Finding Patterns and Making Recommendations Data Analytics Insights Action </li><li> 15. 14 Revealing Insights for Clear Decisions Real Time Decisions Depend on Real Time Data Processing Dynamic Delivery Agile Strategy Continuous Insights </li><li> 16. 15 Revealing Insights for Clear Decisions Enhancing the Customer Journey Read consumers Reviews of me. Effortless Shopping! Reserved Parking is the BEST! </li><li> 17. 16 Revealing Insights for Clear Decisions Enhancing the Customer Journey </li><li> 18. 17 Revealing Insights for Clear Decisions New Skills Evolving Analytics Anytime Anyhow Anywhere Any Device Human Touch @ </li><li> 19. 18 Revealing Insights for Clear Decisions Three Principles for Delivering a Great Service Beyond Omni Channel 1 2 3 Think Beyond Transactions to Relationships Design for Experiences, Not Channels Build an Experience-based Architecture </li><li> 20. 19 Revealing Insights for Clear Decisions Technology Amplifies the Power of Research Digital Improves Whats Humanly Possible Youre pretty curious for a computer and you captured details that werent humanly possibleIve calculated that working together saves time and adds context. </li><li> 21. 20 Revealing Insights for Clear Decisions THANK YOU Mike Courtney Founder and CEO Aperio Insights mike@aperioinsights.cominsights.com 469-363-0109 Padma Duvvuri Vice President, Internet of Things GlobalLogic padma.duvvuri@globallogic.com 619-746-4502 www.globallogic.com </li></ol>