digital etext, ©2017 - pearson...

A Correlation of

Professional Communications Digital eText, ©2017

To the

Texas Essential Knowledge and Skills for

Professional Communications

Correlations to the Texas Essential Knowledge and Skills (TEKS): Student/Teacher Material

TEKS Correlations Proclamation 2017

§130.110. Professional Communications1 of 57

Printed 9/2/1611:10 AM

SubjectSubchapterCoursePublisherProgram TitleProgram ISBNTEKS Coverage (%)

Knowledge and Skills Statement Student Expectation Breakout Item Type Citation Type Component ISBN Page (s) Specific Location

(1) The student demonstrates professional standards/employability skills as required by business and industry. The student is expected to:

(A) explore opportunities in training, education, and certifications for employment

(i) explore opportunities in training for employment Student/Teacher Narrative '9781323395028 456 Exploring Training, Education, and Certification Opportunities, paragraph 2

Student/Teacher Activity '9781323395028 482 Practice Your Skills, No. 2Student/TeacherStudent/TeacherStudent/Teacher

Teacher Only Narrative

Teacher Only (Drop-down menu)Teacher OnlyTeacher OnlyTeacher Only



(ii) explore opportunities in education for employment Student/Teacher Narrative '9781323395028 458 Exploring Training, Education, and Certification Opportunities, paragraph 1




Professional Communications Student Edition (Print) with Digital eText


Chapter 130. Texas Essential Knowledge and Skills for Career & Technical EducationSubchapter C. Arts, A/V Technology, and Communications§130.110. Professional Communications (One-Half Credit), Adopted 2015.Pearson Education, Inc., publishing as Prentice Hall

9781323395028

(1) Career and technical education instruction provides content aligned with challenging academic standards and relevant technical knowledge and skills for students to further their education and succeed in current or emerging professions.(2) The Arts, Audio/Video Technology, and Communications Career Cluster focuses on careers in designing, producing, exhibiting, performing, writing, and publishing multimedia content, including visual and performing arts and design, journalism, and entertainment services.(3) Professional Communications blends written, oral, and graphic communication in a career-based environment. Careers in the global economy require individuals to be creative and have a strong background in computer and technology applications, a strong and solid academic foundation, and a proficiency in professional oral and written communication. Within this context, students will be expected to develop and expand the ability to write, read, edit, speak, listen, apply software applications, manipulate computer graphics, and conduct Internet research.(4) Students are encouraged to participate in extended learning experiences such as career and technical student organizations and other leadership or extracurricular organizations.(5) Statements that contain the word "including" reference content that must be mastered, while those containing the phrase "such as" are intended as possible illustrative examples.

(a) General requirements. This course is recommended for students in Grades 9-12. This course may be used to satisfy a speech credit or skills requirement outlined in Chapter 74 of this title (relating to Curriculum Requirements). Students shall be awarded one-half credit for successful completion of this course.

(b) Introduction.

(c) Knowledge and Skills.

100.00%








(iii) explore opportunities in certifications for employment Student/Teacher Narrative '9781323395028 458 Exploring Training, Education, and Certification Opportunities, paragraph 2

Student/Teacher Activity '9781323395028 484 Practice Your Skills, No 2Student/TeacherStudent/TeacherStudent/Teacher




(B) demonstrate professional standards and personal qualities needed to be employable such as oral and written communication, leadership, teamwork, appreciation for diversity, conflict management, customer service, work ethic, and adaptability

(i) demonstrate professional standards needed to be employable

Student/Teacher Narrative '9781323395028 p.8-9 Communicating as a Professional

Student/Teacher Activity '9781323395028 82 Activities #1-3; 12Student/Teacher Activity '9781323395028 p.81 Apply Your Knowledge 6Student/TeacherStudent/Teacher




(B) demonstrate professional standards and personal qualities needed to be employable such as oral and written communication, leadership, teamwork, appreciation for diversity, conflict management, customer service, work ethic, and adaptability

(ii) demonstrate personal qualities needed to be employable Student/Teacher Narrative '9781323395028 450- 451 Writing the Story of You

Student/Teacher Activity '9781323395028 482 Practice Your Skills No.1Student/TeacherStudent/TeacherStudent/Teacher




(C) demonstrate skills related to seeking and applying for employment

(i) demonstrate skills related to seeking and applying for employment

Student/Teacher Narrative '9781323395028 452 Researching Industries and Companies of Interest, paragraph 2

Student/Teacher Activity '9781323395028 485 Expand Your Skills, No 3






Student/TeacherStudent/TeacherStudent/Teacher




(D) create a resume and cover letter/letter of interest to document work experiences, licenses, certifications, and work samples

(i) create a resume to document work experiences Student/Teacher Narrative '9781323395028

p.461-475

All sections

Student/Teacher Activity '9781323395028 485 Expand Your Skills, No. 3Student/TeacherStudent/TeacherStudent/Teacher





(ii) create a resume to document licenses Student/Teacher Narrative '9781323395028

p.461-475

All sections

Student/Teacher Activity '9781323395028 p.482-483 Practice Your Skills, No.2, 3, 4Student/TeacherStudent/TeacherStudent/Teacher





(iii) create a resume to document certifications Student/Teacher Narrative '9781323395028

p.461-475

All sections

Student/Teacher Activity '9781323395028 485 Expand Your Skills, No. 3Student/Teacher Activity '9781323395028 p.482-483 Practice Your Skills, No.2, 3, 4Student/TeacherStudent/Teacher










(iv) create a resume to document work samples Student/Teacher Narrative '9781323395028 477 Social Media Resumes






(v) create a cover letter/letter of interest Student/Teacher Narrative '9781323395028 488 Write An Application Letter

Student/Teacher Activity '9781323395028 526 Expand Your Skills, No 2Student/TeacherStudent/TeacherStudent/Teacher




(E) demonstrate skills in evaluating and comparing employment opportunities

(i) demonstrate skills in evaluating employment opportunities Student/Teacher Narrative '9781323395028 518 Evaluate and Compare Employment Opportunities



Teacher Only (Drop-down menu)






Teacher OnlyTeacher OnlyTeacher Only


(E) demonstrate skills in evaluating and comparing employment opportunities

(ii) demonstrate skills in comparing employment opportunities Student/Teacher Narrative '9781323395028 518 Evaluate and Compare Employment Opportunities




(2) The student applies English language arts in professional communications projects. The student is expected to:

(A) demonstrate use of content, technical concepts, and vocabulary

(i) demonstrate use of content Student/Teacher Narrative '9781323395028 p.91-95 Selecting the Best Combination of Media

Student/Teacher Activity '9781323395028 107 Summary Selecting the Best Combination of Media and Channels






(ii) demonstrate use of technical concepts Student/Teacher Narrative '9781323395028 340 Organizing Informational Reports and Technical

Student/Teacher Activity '9781323395028 352 Activities #5Student/TeacherStudent/TeacherStudent/Teacher










(iii) demonstrate use of vocabulary Student/Teacher Narrative '9781323395028 125 Table 4.4





(B) use correct grammar, punctuation, and terminology to write and edit documents

(i) use correct grammar to write documents Student/Teacher Narrative '9781323395028 122 Selecting Active or Passive Voice

Student/Teacher Narrative '9781323395028 140 Revising your Draft, 3rd paragraph

Student/Teacher Activity '9781323395028 628 Communicating as a ProfessionalStudent/Teacher Activity '9781323395028 213 Apply Your Knowledge #4Student/TeacherStudent/Teacher





(ii) use correct grammar to edit documents Student/Teacher Narrative '9781323395028 479 Proofreading Your Resume

Student/Teacher Activity '9781323395028 483 Item #4Student/Teacher Activity '9781323395028 176 Revising Your First DraftStudent/TeacherStudent/Teacher










(iii) use correct punctuation to write documents Student/Teacher Narrative '9781323395028 75 Bullet #4






(iv) use correct punctuation to edit documents Student/Teacher Narrative '9781323395028 169 Punctuation Formats






(v) use correct terminology to write documents Student/Teacher Narrative '9781323395028 125 1st Bullet

Student/Teacher Activity '9781323395028 133 Choosing Strong WordsStudent/Teacher Activity '9781323395028 483 #4Student/TeacherStudent/Teacher





(vi) use correct terminology to edit documents Student/Teacher Narrative '9781323395028 31 Blue tip box for Figure 1.21

Student/Teacher Activity '9781323395028 181 Activities, No. 3






Student/Teacher Activity '9781323395028 483 #4Student/TeacherStudent/Teacher




(C) identify assumptions, purpose, outcomes, solutions, and propaganda techniques

(i) identify assumptions Student/Teacher Narrative '9781323395028 286 Analyzing the Situation, paragraph 2






(ii) identify purpose Student/Teacher Narrative '9781323395028 286 Analyzing the Situation, paragraph 1






(iii) identify outcomes Student/Teacher Narrative '9781323395028 290 Developing Persuasive Business Messages











(iv) identify solutions Student/Teacher Narrative '9781323395028 55-56 Six Steps to a Solution






(v) identify propaganda techniques Student/Teacher Narrative '9781323395028 292 paragraph 1

Student/Teacher Activity '9781323395028 304 Apply Your Knowledge #4Student/TeacherStudent/TeacherStudent/Teacher




(D) compose and edit copy for a variety of written documents (i) compose copy for a variety of written documents Student/Teacher Narrative '9781323395028 488 Write an Application Letter

Student/Teacher Narrative '9781323395028 519 Letter of Acceptance and Lettter Declining a Job Offer

Student/Teacher Narrative '9781323395028 57 Guidelines for Collaborative Writing










(D) compose and edit copy for a variety of written documents (ii) edit copy for a variety of written documents Student/Teacher Narrative '9781323395028 426 First paragraph

Student/Teacher Narrative '9781323395028 140 Revising Your First DraftStudent/Teacher Narrative '9781323395028 366 Collaborating on WikisStudent/Teacher Activity '9781323395028 178 Practice Your Skills, No. 2Student/Teacher Activity '9781323395028 455 Activities, No. 1




(E) evaluate oral and written information (i) evaluate oral information Student/Teacher Narrative '9781323395028 339 Conducting Interviews





(E) evaluate oral and written information (ii) evaluate written information Student/Teacher Narrative '9781323395028 322 Evaluating Information Sources

Student/Teacher Activity '9781323395028 401 Activities, No. 3Student/TeacherStudent/TeacherStudent/Teacher










(F) research topics for the preparation of oral and written communications

(i) research topics for the preparation of oral communications Student/Teacher Narrative '9781323395028 412 Planning a Presentation (graphic)





(F) research topics for the preparation of oral and written communications

(ii) research topics for the preparation of written communications

Student/Teacher Narrative '9781323395028 319 Gathering Information

Student/Teacher Narrative '9781323395028 321-323 Planning Your Research

Student/Teacher Narrative '9781323395028 323-324 Using Your Research Results

Student/Teacher Activity '9781323395028 351 Activites #3 - #4Student/Teacher Activity '9781323395028 355 Expand Your Skills #7Student/TeacherStudent/Teacher



(3) The student applies professional communications strategies. The student is expected to:

(A) adapt language for audience, purpose, situation, and intent (i) adapt language for audience Student/Teacher Narrative '9781323395028 89 Develop an Audience Profile










(A) adapt language for audience, purpose, situation, and intent (ii) adapt language for purpose Student/Teacher Narrative '9781323395028 89 Develop an Audience Profile





(A) adapt language for audience, purpose, situation, and intent (iii) adapt language for situation Student/Teacher Narrative '9781323395028 89 Develop an Audience Profile

Student/Teacher Narrative '9781323395028 360 Adapting to Your Audience

Student/Teacher Activity '9781323395028 p.109-110 Practice Your Skills No. 4-5Student/TeacherStudent/TeacherStudent/Teacher




(A) adapt language for audience, purpose, situation, and intent (iv) adapt language for intent Student/Teacher Narrative '9781323395028 89 Develop an Audience Profile

Student/Teacher Activity '9781323395028 p.109 Practice Your Skills No. 1-2Student/TeacherStudent/TeacherStudent/Teacher









(B) organize oral and written information (i) organize oral information Student/Teacher Narrative '9781323395028 415 Organize a Presentation

Student/Teacher Activity '9781323395028 442 Developing a PresentationStudent/Teacher Activity '9781323395028 444-445 Activities #1, 4, 5Student/TeacherStudent/Teacher




(B) organize oral and written information (ii) organize written information Student/Teacher Narrative '9781323395028 p.360-362 Writing Reports and Proposals

Student/Teacher Activity '9781323395028 351 Activities, No. 1Student/Teacher Activity '9781323395028 402 Item 7Student/TeacherStudent/Teacher




(C) interpret and communicate information, data, and observations

(i) interpret information Student/Teacher Narrative '9781323395028 342 Planning Analytical Reports






(ii) communicate information Student/Teacher Narrative '9781323395028 342 Planning Analytical Reports






Student/Teacher Narrative '9781323395028 p.50 Communicating Effectively in Teams

Student/Teacher Narrative '9781323395028 p.70 All content on page

Student/Teacher Activity '9781323395028 352 Activities, No. 10 Student/TeacherStudent/TeacherStudent/Teacher





(iii) interpret data Student/Teacher Narrative '9781323395028 342 Planning Analytical Reports






(iv) communicate data Student/Teacher Narrative '9781323395028 342 Planning Analytical Reports











(v) interpret observations Student/Teacher Narrative '9781323395028 342 Focus on Conclusions and Focus on Recommendations






(vi) communicate observations Student/Teacher Narrative '9781323395028 342-343Focus on Conclusions and Focus on

Recommendations, Measuirng Quality Improvements graphic





(D) deliver formal and informal presentations (i) deliver formal presentations Student/Teacher Narrative '9781323395028 437-438 Delivering a Prersentation, Overcoming Anxiety





(D) deliver formal and informal presentations (ii) deliver informal presentations Student/Teacher Narrative '9781323395028 437-438 Delivering a Prersentation, Overcoming Anxiety

Student/Teacher Activity '9781323395028 446 Expand Your Skills, No. 1










(E) apply active listening skills (i) apply active listening skills Student/Teacher Narrative '9781323395028 438 Handling Questions Responsively

Student/Teacher Narrative '9781323395028 p.60 3rd paragraph

Student/Teacher Activity '9781323395028 445 Activities, No. 3Student/Teacher Activity '9781323395028 83 Item 7Student/TeacherStudent/TeacherStudent/Teacher




(F) develop and interpret tables, charts, and figures (i) develop tables Student/Teacher Narrative '9781323395028 368 Tables





(F) develop and interpret tables, charts, and figures (ii) interpret tables Student/Teacher Narrative '9781323395028 386 Figure 3











(F) develop and interpret tables, charts, and figures (iii) develop charts Student/Teacher Narrative '9781323395028 370 Line Charts and Surface Charts





(F) develop and interpret tables, charts, and figures (iv) interpret charts Student/Teacher Narrative '9781323395028 385 Figure 1

Student/Teacher Activity '9781323395028 402-404 Expand Your Skills, No. 1Student/TeacherStudent/TeacherStudent/Teacher




(F) develop and interpret tables, charts, and figures (v) develop figures Student/Teacher Narrative '9781323395028 375 Maps, paragraph 5










(F) develop and interpret tables, charts, and figures (vi) interpret figures Student/Teacher Narrative '9781323395028 385 Figure 1

Student/Teacher Activity '9781323395028 404 Expand Your Skills, No. 1 and 4Student/TeacherStudent/TeacherStudent/Teacher




(G) listen to and speak with diverse individuals (i) listen to diverse individuals Student/Teacher Narrative '9781323395028 30 Speaking to Multilingual Audiences

Student/Teacher Activity '9781323395028 44 Apply Your Knowledge No. 7Student/TeacherStudent/TeacherStudent/Teacher




(G) listen to and speak with diverse individuals (ii) speak with diverse individuals Student/Teacher Narrative '9781323395028 30 Speaking to Multilingual Audiences

Student/Teacher Activity '9781323395028 45 Item 13Student/TeacherStudent/TeacherStudent/Teacher










(H) exhibit public relations skills (i) exhibit public relations skills Student/Teacher Narrative '9781323395028 234 Announcing Good News

Student/Teacher Activity '9781323395028 110 Activity 4Student/TeacherStudent/TeacherStudent/Teacher



(4) The student understands and examines problem-solving methods. The student is expected to:

(A) employ critical-thinking skills independently and in groups (i) employ critical-thinking skills independently Student/Teacher Narrative '9781323395028 55 Solving Problems and Thinking Critically





(A) employ critical-thinking skills independently and in groups (ii) employ critical-thinking skills in groups Student/Teacher Narrative '9781323395028 56 Solving Problems and Thinking Critically










(B) employ interpersonal skills in groups to solve problems (i) employ interpersonal skills in groups to solve problems Student/Teacher Narrative '9781323395028 57 Guidelines for Collaborative Writing

Student/Teacher Narrative '9781323395028 63 Conducting and Contributing to Meetings, 4th bullet "Participate Actively"




(5) The student uses technology applications and processes. The student is expected to:

(A) use technology applications such as social media, email, Internet, writing and publishing, presentation, and spreadsheet or database applications for audio and video production projects

(i) use technology applications for audio production projects Student/Teacher Narrative '9781323395028 92 Oral Medium, Digital Channel

Student/Teacher Narrative '9781323395028 209-210 Podcasting

Student/Teacher Narrative '9781323395028 p.32-35 Using Technology to Improve Business Communication

Student/Teacher Review '9781323395028 p.220 Expand Your Skills 11-12

Student/Teacher Review '9781323395028 212





(A) use technology applications such as social media, email, Internet, writing and publishing, presentation, and spreadsheet or database applications for audio and video production projects

(ii) use technology applications for video production projects Student/Teacher Narrative '9781323395028 209 Podcasting

Student/Teacher Narrative '9781323395028 94 Visual Medium, Digital Channel

Student/Teacher Review '9781323395028 108 Acquring Information to Support Your Message











(B) use processes such as personal information management, file management, and file sharing

(i) use processes Student/Teacher Narrative '9781323395028 58 Technologies for Collaborative Writing

Student/Teacher Review '9781323395028 79 Collaborating on Communication Efforts




(6) The student understands communications systems. The student is expected to:

(A) describe the nature and types of businesses (i) describe the nature of businesses Student/Teacher Narrative '9781323395028 36 Third paragraph

Student/Teacher Activity '9781323395028 43 Test Your Knowledge, No. 6 and 7Student/TeacherStudent/TeacherStudent/Teacher




(A) describe the nature and types of businesses (ii) describe the types of businesses Student/Teacher Narrative '9781323395028 36 Third paragraph

Student/Teacher Activity '9781323395028 43 Test Your Knowledge, No. 6 and 7Student/TeacherStudent/Teacher






Student/Teacher




(B) analyze and summarize the history and evolution of the various related fields of study

(i) analyze the history of the various related fields of study Student/Teacher Narrative '9781323395028 35 Communication Studies






(ii) summarize the history of the various related fields of study Student/Teacher Narrative '9781323395028 35 Communication Studies






(iii) analyze the evolution of the various related fields of study Student/Teacher Narrative '9781323395028 36 Communication Studies

Student/Teacher Narrative '9781323395028 38 3rd paragraph











(iv) summarize the evolution of the various related fields of study

Student/Teacher Narrative '9781323395028 36 Communication Studies






(C) analyze the economic base in order to demonstrate an understanding of the economic factors influencing the industry as a whole

(i) analyze the economic base in order to demonstrate an understanding of the economic factors influencing the industry as a whole

Student/Teacher Narrative '9781323395028 38 Economic Factors that Influence Communication Studies and Careers

Student/Teacher Activity '9781323395028 43 Apply Your Knowledge, No. 9Student/TeacherStudent/TeacherStudent/Teacher



(7) The student applies safety regulations. The student is expected to:

(A) implement personal and classroom safety rules and regulations

(i) implement personal safety rules and regulations Student/Teacher Narrative '9781323395028 5 Communications Keep People Safe, paragraph 1










(A) implement personal and classroom safety rules and regulations

(ii) implement classroom safety rules and regulations Student/Teacher Narrative '9781323395028 5 Communications Keep People Safe, paragraph 3





(B) follow emergency procedures as needed (i) follow emergency procedures as needed Student/Teacher Narrative '9781323395028 5 Communications Keep People Safe, paragraph 3




(8) The student identifies and develops leadership characteristics. The student is expected to:

(A) identify leadership characteristics (i) identify leadership characteristics Student/Teacher Narrative '9781323395028 52 Leading a Team











(B) participate in student leadership and professional development activities

(i) participate in student leadership activities Student/Teacher Narrative '9781323395028 54-55 Leadership and Professional Development Opportunities for Students





(B) participate in student leadership and professional development activities

(ii) participate in professional development activities Student/Teacher Narrative '9781323395028 54-55 Leadership and Professional Development Opportunities for Students




(9) The student applies ethical decision making and understands and complies with laws regarding use of technology in communications. The student is expected to:

(A) exhibit ethical conduct (i) exhibit ethical conduct Student/Teacher Narrative '9781323395028 19 Committing to Ethical Communication










(B) discuss copyright laws in relation to fair use and duplication of materials

(i) discuss copyright laws in relation to fair use of materials Student/Teacher Narrative '9781323395028 22 Copyright, Fair Use, and Plagiarism, paragraph 4





(B) discuss copyright laws in relation to fair use and duplication of materials

(ii) discuss copyright laws in relation to duplication of materials Student/Teacher Narrative '9781323395028 22 Copyright, Fair Use, and Plagiarism, paragraph 3-5





(C) analyze the impact of communications on society (i) analyze the impact of communications on society Student/Teacher Narrative '9781323395028 p.2-3 Communication and Society





(D) understand and exhibit digital citizenship (i) understand digital citizenship Student/Teacher Narrative '9781323395028 77 Elements of Digital Citizenship

Student/Teacher Activity '9781323395028 81 Apply Your Knowledge, No. 7










(D) understand and exhibit digital citizenship (ii) exhibit digital citizenship Student/Teacher Narrative '9781323395028 105 Perform Web Searches




(10) The student applies technical skills for efficiency. The student is expected to:

(A) employ planning and time-management skills to relate to professional communications

(i) employ planning skills to relate to professional communications

Student/Teacher Narrative '9781323395028 86 Understanding the Three-Step Writing Process





(A) employ planning and time-management skills to relate to professional communications

(ii) employ time-management skills to relate to professional communications

Student/Teacher Narrative '9781323395028 86 Understanding the Three-Step Writing Process, first lines










(B) use technology to enhance productivity (i) use technology to enhance productivity Student/Teacher Narrative '9781323395028 96 Unique Challenges of Communication on Mobile Devices, bullet points

Student/Teacher Narrative '9781323395028 p.17-17 Bulleted List




(11) The student develops an understanding of professional communications through exploration of the Arts, Audio/Video Technology, and Communications Career Cluster. The student is expected to:

(A) develop an understanding of the evolution of the arts, audio/video technology, and communications career field, including the history, foundation elements, principles, and communicative effects

(i) develop an understanding of the evolution of the arts, audio/video technology and communications career field, including the history

Student/Teacher Narrative '9781323395028 35 Communication Studies, paragraph 2

Student/Teacher Activity '9781323395028 47 Expand Your Skills #2Student/TeacherStudent/TeacherStudent/Teacher





(ii) develop an understanding of the evolution of the arts, audio/video technology and communications career field, including the foundation elements












(iii) develop an understanding of the evolution of the arts, audio/video technology and communications career field, including the principles







(iv) develop an understanding of the evolution of the arts, audio/video technology and communications career field, including the communicative effects

Student/Teacher Narrative '9781323395028 36 Second paragraph





(B) demonstrate knowledge of the communication process, including the characteristics of oral language, types and effects of nonverbal communication, effective nonverbal strategies such as a firm handshake, direct eye contact, and appropriate use of space and distance

(i) demonstrate knowledge of the communication process, including the characteristics of oral language

Student/Teacher Narrative '9781323395028 424 First two paragraphs

Student/Teacher Narrative '9781323395028 22 first paragraph Understanding Why Communication Matters

Student/Teacher Activity '9781323395028 44 Activities #3 and #6Student/TeacherStudent/TeacherStudent/Teacher










(ii) demonstrate knowledge of the communication process, including the types of nonverbal communication

Student/Teacher Narrative 9781323395028 70 Improving Your Nonverbal Communication Skills, Bullet Points

Student/Teacher Activity '9781323395028 81 Test Your Knowledge, No. 5Student/TeacherStudent/TeacherStudent/Teacher





(iii) demonstrate knowledge of the communication process, including the effects of nonverbal communication

Student/Teacher Narrative '9781323395028 70 Improving Your Nonverbal Communication Skills, Bullet Points






(iv) demonstrate knowledge of the communication process, including effective nonverbal strategies

Student/Teacher Narrative '9781323395028 72 paragraph 1











(C) demonstrate knowledge of the components of the listening process and specific kinds of listening such as critical, deliberative, and empathetic

(i) demonstrate knowledge of the components of the listening process

Student/Teacher Narrative '9781323395028 68 The Listening Process, Nos. 1-5





(C) demonstrate knowledge of the components of the listening process and specific kinds of listening such as critical, deliberative, and empathetic

(ii) demonstrate knowledge of the components of specific kinds of listening

Student/Teacher Narrative '9781323395028 67 Types of Listening





(D) identify and analyze ethical and social responsibilities of communicators

(i) identify ethical responsibilities of communicators Student/Teacher Narrative '9781323395028 19 Committing to Ethical Communication

Student/Teacher Activity '9781323395028 43 Test Your Knowledge, No. 3Student/TeacherStudent/TeacherStudent/Teacher










(ii) analyze ethical responsibilities of communicators Student/Teacher Narrative '9781323395028 21 Making Ethical Choices

Student/Teacher Activity '9781323395028 45 Activities, No. 9Student/Teacher Activity '9781323395028 43 Test Yoour Knowledge #3Student/TeacherStudent/Teacher





(iii) identify social responsibilities of communicators Student/Teacher Narrative '9781323395028 190 Think Before Your Post!






(iv) analyze social responsibilities of communicators Student/Teacher Narrative '9781323395028 190 Think Before You Post!





(E) demonstrate knowledge of various communication processes in professional contexts, including using effective communication skills; analyzing standards for appropriate use of informal, standard, and technical language; making appropriate and important communication decisions based on accurate and complete information; and recognizing and analyzing appropriate channels of communication in

(i) demonstrate knowledge of various communication processes in professional contexts, including using effective communication skills

Student/Teacher Narrative '9781323395028 6 What Makes Business Communication Effective?












(ii) demonstrate knowledge of various communication processes in professional contexts, including analyzing standards for appropriate use of informal language

Student/Teacher Narrative '9781323395028 121 Table 4.2






(iii) demonstrate knowledge of various communication processes in professional contexts, including analyzing standards for appropriate use of standard language

Student/Teacher Narrative '9781323395028 121 Table 4.2






(iv) demonstrate knowledge of various communication processes in professional contexts, including analyzing standards for appropriate use of technical language

Student/Teacher Narrative '9781323395028 125 Use Jargon Carefully











(v) demonstrate knowledge of various communication processes in professional contexts, including making appropriate and important communication decisions based on accurate and complete information

Student/Teacher Narrative '9781323395028 325 Finding Information at a Library

Student/Teacher Narrative '9781323395028 8 Communicating as a Professional

Student/Teacher Narrative '9781323395028 10 Communicating in an Organizational Environment first paragraph






(vi) demonstrate knowledge of various communication processes in professional contexts, including recognizing appropriate channels of communication in organizations

Student/Teacher Narrative '9781323395028 192 Business Communication Uses Of Social Media, Bullet Points

Student/Teacher Activity Added page 47 47 Expand Your Skills, No. 3Student/TeacherStudent/TeacherStudent/Teacher





(vii) demonstrate knowledge of various communication processes in professional contexts, including analyzing appropriate channels of communication in organizations

Student/Teacher Narrative '9781323395028 186 Digital Media and Business Communication










(F) use appropriate interpersonal communication strategies in professional contexts, including using different types of professional communication and communication management skills and observing professional etiquette

(i) use appropriate interpersonal communication strategies in professional contexts, including using different types of professional communication

Student/Teacher Narrative '9781323395028 186 Digital Media and Business Communication






(ii) use appropriate interpersonal communication strategies in professional contexts, including using different types of communication management skills

Student/Teacher Narrative '9781323395028 49 First paragrsph

Student/Teacher Narrative '9781323395028 53 Third paragraph49Student/Teacher Activity '9781323395028 58 Apply Your Knowledge #1Student/Teacher Activity '9781323395028 213 Activity 2Student/TeacherStudent/Teacher





(iii) use appropriate interpersonal communication strategies in professional contexts, including observing professional etiquette

Student/Teacher Narrative '9781323395028 73 Etiquette in the Workplace










(G) demonstrate knowledge of the interview process, including effective communication as interviewee and interviewer, and federal employment laws regarding interviews

(i) demonstrate knowledge of the interview process, including effective communication as [an] interviewee

Student/Teacher Narrative '9781323395028 495 - 496 Understanding the Interviewing Process






(ii) demonstrate knowledge of the interview process, including effective communication as [an] interviewer

Student/Teacher Narrative '9781323395028 495 - 496 The Typical Sequence of Interviews, paragraph






(iii) demonstrate knowledge of the interview process, including federal employment laws regarding interviews

Student/Teacher Narrative '9781323395028 511 Handle Potentially Discriminatory Questions











(H) identify and use appropriate strategies for communicating with a variety of audiences

(i) identify appropriate strategies for communicating with a variety of audiences

Student/Teacher Narrative '9781323395028 114 Adopting the "You" Attitude





(H) identify and use appropriate strategies for communicating with a variety of audiences

(ii) use appropriate strategies for communicating with a variety of audiences

Student/Teacher Narrative '9781323395028 92 Common Media and Channel Combinations

Student/Teacher Activity '9781323395028 111 Expand Your SkillsStudent/TeacherStudent/TeacherStudent/Teacher




(I) identify the types, purposes, dynamics, processes, effectiveness, roles of members, and leadership styles of professional groups

(i) identify the types of professional groups Student/Teacher Narrative '9781323395028 49 - 50 Working Together











(ii) identify the purposes of professional groups Student/Teacher Narrative '9781323395028 49 - 50 Working Together






(iii) identify the dynamics of professional groups Student/Teacher Narrative '9781323395028 53 Leading a Team, Bullet Points

Student/Teacher Activity '9781323395028 81 Apply You Knowledge, No. 1Student/TeacherStudent/TeacherStudent/Teacher





(iv) identify the processes of professional groups Student/Teacher Narrative '9781323395028 52 - 53 Leading a Team, begininng with "Teams take time . . . "






(v) identify the effectiveness of professional groups Student/Teacher Narrative '9781323395028 53 Leading a Team, Bullet Points












(vi) identify the roles of members of professional groups Student/Teacher Narrative '9781323395028 49 - 50 Working Together






(vii) identify the leadership styles of professional groups Student/Teacher Narrative '9781323395028 52 Leading a Team





(J) communicate effectively in group contexts by assuming productive roles, solving problems, managing conflicts, and building consensus in groups

(i) communicate effectively in group contexts by assuming productive roles in groups












(ii) communicate effectively in group contexts by solving problems in groups

Student/Teacher Narrative '9781323395028 49 - 50 Working Together






(iii) communicate effectively in group contexts by managing conflicts in groups

Student/Teacher Narrative '9781323395028 52 paragraph 3






(iv) communicate effectively in group contexts by building consensus in groups

Student/Teacher Narrative '9781323395028 51 Benefits and Challenges of Working in Teams, paragraph 2, Bullet Points











(K) research formal and informal professional presentations by analyzing the audience, occasion, purpose, and primary and secondary sources; determining specific topics for presentations; and evaluating sources using media literacy strategies such as recognizing bias, misinformation, untruths, and source credibility

(i) research formal professional presentations by analyzing the audience

Student/Teacher Narrative '9781323395028 319 Selecting the Right Combination of Media and Channels






(ii) research informal professional presentations by analyzing the audience

Student/Teacher Narrative '9781323395028 319 Selecting the Right Combination of Media and Channels






(iii) research formal professional presentations by analyzing the occasion

Student/Teacher Narrative '9781323395028 412“Planning a Presentation” 2nd paragraph and the “Plan” section of the graphic just below it.

Student/Teacher Narrative '9781323395028 413“Analyzing the Situation” and table 12.1 below it.

Student/Teacher Narrative '9781323395028 414 top portion up to “Select the Best Media and Channels”Student/Teacher Activity '9781323395028 351 Activities, No. 1Student/TeacherStudent/TeacherStudent/Teacher










(iv) research informal professional presentations by analyzing the occasion

Student/Teacher Narrative '9781323395028 412“Planning a Presentation” 2nd paragraph and the “Plan” section of the graphic just below it.

Student/Teacher Narrative '9781323395028 413 “Analyzing the Situation” and table 12.1 below it.Student/Teacher Narrative '9781323395028 414 top portion up to “Select the Best Media and Channels”Student/Teacher Activity '9781323395028 351 Activities, No. 1Student/TeacherStudent/TeacherStudent/Teacher





(v) research formal professional presentations by analyzing the purpose

Student/Teacher Narrative '9781323395028 316 Analyzing the Three-Step Writing Process to Reports and Proposals






(vi) research informal professional presentations by analyzing the purpose

Student/Teacher Narrative '9781323395028 316 Analyzing the Three-Step Writing Process to Reports and Proposals











(vii) research formal professional presentations by analyzing the primary sources

Student/Teacher Narrative '9781323395028 322-323 Evaluating Information Sources

Student/Teacher Activity '9781323395028 352 Activities, No. 11` Activity '9781323395028 349 Chapter Summary

Student/Teacher Activity '9781323395028 444-445 Activity 1Student/Teacher





(viii) research informal professional presentations by analyzing the primary sources

Student/Teacher Narrative '9781323395028 322-323 Evaluating Information Sources

Student/Teacher Activity '9781323395028 352 Activities, No. 7 and 11

Student/Teacher Activity '9781323395028 349Chapter Summary, “Supporting Your Messages With Reliable Information”

Student/TeacherStudent/Teacher





(ix) research formal professional presentations by analyzing the secondary sources

Student/Teacher Narrative '9781323395028 322 Evaluating Information Sources











(x) research informal professional presentations by analyzing the secondary sources







(xi) research formal professional presentations by determining specific topics for presentations

Student/Teacher Narrative '9781323395028 416 Limiting Your Scope






(xii) research informal professional presentations by determining specific topics for presentations

Student/Teacher Narrative '9781323395028 416 Limiting Your Scope











(xiii) research formal professional presentations by evaluating sources using media literacy strategies







(xiv) research informal professional presentations by evaluating sources using media literacy strategies






(L) develop formal and informal professional presentations using effective strategies to organize presentations, using information to support points in presentations, preparing scripts or notes, using visual or auditory aids to enhance presentations, and providing credit for information sources

(i) develop formal professional presentations using effective strategies to organize presentations

Student/Teacher Narrative '9781323395028 417 Preparing Your Outline











(ii) develop informal professional presentations using effective strategies to organize presentations







(iii) develop formal professional presentations using information to support points in presentations

Student/Teacher Narrative '9781323395028

412 2nd and 3rd paragraph

Student/Teacher Activity '9781323395028 444-445 Activities #1Student/TeacherStudent/TeacherStudent/Teacher





(iv) develop informal professional presentations using information to support points in presentations

Student/Teacher Narrative '9781323395028

412 2nd and 3rd paragraph

Student/Teacher Activity '9781323395028 444-445 Activities #1Student/TeacherStudent/TeacherStudent/Teacher

Teacher Only NarrativeTeacher Only (Drop-down menu)









(v) develop formal professional presentations preparing scripts or notes


Student/Teacher Activity '9781323395028 444 Apply Your Knowledge, No. 3Student/Teacher Activity '9781323395028 83 Activities #11Student/Teacher Activity '9781323395028 219 Activities #6Student/Teacher Activity '9781323395028 220 Expand Your Skills #11





(vi) develop informal professional presentations preparing scripts or notes







(vii) develop formal professional presentations using visual or auditory aids to enhance presentations

Student/Teacher Narrative '9781323395028 368 Choosing the Right Visual for the Job











(viii) develop informal professional presentations using visual or auditory aids to enhance presentations

Student/Teacher Narrative '9781323395028 368 Choosing the Right Visual for the Job






(ix) develop formal professional presentations providing credit for information sources

Student/Teacher Narrative '9781323395028 329 Document Your Sources






(x) develop informal professional presentations providing credit for information sources

Student/Teacher Narrative '9781323395028 329 Document Your Sources





(M) conduct formal and informal professional presentations using effective verbal and nonverbal strategies to inform, persuade, or motivate an audience

(i) conduct formal professional presentations using effective verbal strategies to inform, persuade, or motivate an audience

Student/Teacher Narrative '9781323395028 422 Planning Verbal and Nonverbal Strategies, Bullet Points












(ii) conduct informal professional presentations using effective verbal strategies to inform, persuade, or motivate an audience

Student/Teacher Narrative '9781323395028 422 Planning Verbal and Nonverbal Strategies, Bullet Points






(iii) conduct formal professional presentations using effective nonverbal strategies to inform, persuade, or motivate an audience

Student/Teacher Narrative '9781323395028 422 Planning Verbal and Nonverbal Strategies

Student/Teacher Activity '9781323395028 445 First paragraphStudent/TeacherStudent/Teacher





(iv) conduct informal professional presentations using effective nonverbal strategies to inform, persuade, or motivate an audience

Student/Teacher Narrative '9781323395028 422 Planning Verbal and Nonverbal Strategies

Student/Teacher Activity '9781323395028 445 First paragraphStudent/TeacherStudent/Teacher









(N) use appropriate techniques to manage communication apprehension and build self-confidence

(i) use appropriate techniques to manage communication apprehension

Student/Teacher Narrative '9781323395028 437 Overcoming Anxiety





(N) use appropriate techniques to manage communication apprehension and build self-confidence

(ii) use appropriate techniques to build self-confidence Student/Teacher Narrative '9781323395028 437-438 Overcoming Anxiety





(O) evaluate formal and informal professional presentations by participating in question-and-answer sessions following presentations, applying critical-listening strategies, and evaluating the effectiveness of presentations, including self-evaluation

(i) evaluate formal professional presentations by participating in question-and-answer sessions following presentations

Student/Teacher Narrative '9781323395028 438 Handling Questions Responsibly











(ii) evaluate informal professional presentations by participating in question-and-answer sessions following presentations

Student/Teacher Narrative '9781323395028 438 Handling Questions Responsibly






(iii) evaluate formal professional presentations by applying critical-listening strategies

Student/Teacher Narrative '9781323395028 440 Evaluating Presentations






(iv) evaluate informal professional presentations by applying critical-listening strategies







(v) evaluate formal professional presentations by evaluating the effectiveness of presentations, including self-evaluation

Student/Teacher Narrative '9781323395028 p.400-441 Evaluating Presentations












(vi) evaluate informal professional presentations by evaluating the effectiveness of presentations, including self-evaluation






(P) participate in an informative or persuasive group discussion (i) participate in an informative or persuasive group discussion Student/Teacher Narrative '9781323395028 52 Characteristics of Effective Teams

Student/Teacher Narrative '9781323395028 50 Types of groups discussionsStudent/Teacher Activity '9781323395028 82 Activities, No. 5Student/Teacher Activity '9781323395028 80 Test Youor Knowledge #7Student/TeacherStudent/Teacher




(Q) use a variety of strategies to acquire information from electronic resources

(i) use a variety of strategies to acquire information from electronic resources

Student/Teacher Narrative '9781323395028 327 Online Monitoring Tools and Search Tips










(R) acquire electronic information in a variety of formats (i) acquire electronic information in a variety of formats Student/Teacher Narrative '9781323395028 325 Bullet Points





(S) use research skills and electronic communications (i) use research skills Student/Teacher Narrative '9781323395028 326 Bullet Points

Student/Teacher Narrative '9781323395028 90 Gathering Research

Student/Teacher Narrative '9781323395028 105 Acquiring Information to Support Your

Student/Teacher Activity '9781323395028 351 MessageStudent/Teacher Activity '9781323395028 82 Activities #2Student/TeacherStudent/Teacher




(S) use research skills and electronic communications (ii) use electronic communications Student/Teacher Narrative '9781323395028 326 Bullet Points and Finding Information

Student/Teacher Narrative '9781323395028 186 Digital Media and Business CommunicationStudent/Teacher Activity '9781323395028 351 Activities No.3Student/Teacher Activity '9781323395028 213 - 217 Activities #2 - #8Student/TeacherStudent/Teacher









(T) format digital information for appropriate and effective communication in a product by defining the purpose, identifying the intended audience, and using the principles of page design such as leading, kerning, automatic text flow into linked columns, widows, orphans, and text wrap

(i) format digital information for appropriate and effective communication in a product by defining the purpose

Student/Teacher Narrative '9781323395028 412

Item 1 on the chart

Student/Teacher Narrative '9781323395028 413 Analyzing the Situation

Student/Teacher Narrative '9781323395028 414 Second paragraph






(ii) format digital information for appropriate and effective communication in a product by identifying the intended audience

Student/Teacher Narrative '9781323395028 365 Bullet Point, No. 4






(iii) format digital information for appropriate and effective communication in a product by using the principles of page design

Student/Teacher Narrative '9781323395028 378 Designing Effective Page Layouts

Student/Teacher Activity '9781323395028 218 Expand Your Skills #5Student/Teacher 448 Expand Your Skills #7Student/TeacherStudent/Teacher









(U) apply desktop publishing to create products using word processing programs, editing products, or drawing programs; design elements such as text, graphics, headlines, color, white space; typography concepts, including font size and style; and graphic design concepts such as contrast, alignment, repetition, and proximity

(i) apply desktop publishing to create products using word processing programs, editing products, or drawing programs

Student/Teacher Narrative '9781323395028 379 Bullet Points

Student/Teacher Activity '9781323395028 401 Acitivities, No. 4Student/TeacherStudent/TeacherStudent/Teacher





(ii) apply desktop publishing to create products using design elements







(iii) apply desktop publishing to create products using typography concepts, including font size


Student/Teacher Activity '9781323395028 p.402-404 Expand Your Skills No. 1Student/TeacherStudent/TeacherStudent/Teacher










(iv) apply desktop publishing to create products using typography concepts, including font style


Student/Teacher Activity '9781323395028 p.402-404 Expand Your Skills No. 1Student/TeacherStudent/TeacherStudent/Teacher





(v) apply desktop publishing to create products using graphic design concepts

Student/Teacher Narrative '9781323395028 378 Designing Effective Page Layouts

Student/Teacher Narrative '9781323395028 151-155 Character and Paragraph Formatting

Student/Teacher Activity '9781323395028 p.402-404 Expand Your Skills No. 1





(V) develop and reference technical documentation (i) develop technical documentation Student/Teacher Narrative '9781323395028 341 Top of page










(V) develop and reference technical documentation (ii) reference technical documentation Student/Teacher Narrative '9781323395028 375 Maps, Drawings, Diagrams, Infographics, and Photographs





(W) deliver digital products in a variety of appropriate media (i) deliver digital products in a variety of appropriate media Student/Teacher Narrative '9781323395028 394 Distributing Reports and Proposals, paragraph 2

Student/Teacher Activity '9781323395028 p.402-404 Expand Your Skills, No. 1Student/TeacherStudent/TeacherStudent/Teacher



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