@creativecollect

Gold Coast23 April 2012Embracing the Digital Age

@creativecollect

@creativecollect@creativecollect

• Award winning business owner• Have started 4 businesses from scratch, some

of which have since been sold• Now founder/owner/franchisor of The Creative

Collective. • Work with start-ups through to large

corporates locally, nationally and internationally

• Mother of 2 - aged 5 years and 8 years• Love training and assisting others

Introduction – Yvette Adams

@creativecollect

@creativecollect

@creativecollect

@creativecollect@creativecollect

Excuses, excuses…

I DON’T HAVE THE MONEY! I DON’T HAVE THE TIME!

I HATE TECHNOLOGY!

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• Marine biologist by trade• Started with social media in x year• Xxxxxxxxx?• Social media specialist for The Creative

Collective and Owner of SocialMediaShortCut

• Twitter following of 50,000+, over 60,000 views of my videos on YouTube, thousands of friends on Facebook & Linkedin

• Mother of 5 • Love training and assisting others

The Social Experiment – how far can a tweet go?

How far can a tweet travel?

The Social Experiment

1. Go to Twitter on your phone (download it from your apps section if you need it:2. Type as follows:

“I’m at @businessqldgov #digitaleconomy forum with

@creativecollect and @zdeluca”

@creativecollect@creativecollect

@creativecollect@creativecollect

• The number of companies in Australia entering administration in April was 812, which is up 10 per cent on the previous year and the highest April number on record (since 1999).

• Queensland's proportion of the national total insolvencies has increased from 14 per cent in 2006 to 20 per cent in 2011.

[Source: A quarterly business stress report released by insolvency group Dissolve].

Times are tough? You bet!

More Australian businesses are set to collapse in 2012, before the number of insolvencies levels out

in 2013, says accounting firm Taylor Woodings.

@creativecollect

What’s causing businesses to fail?

The outfall from the Global Financial Crisis

The move to digital

Lower retail sales

Higher costs of general living and key business expenses

(petrol etc)

A high Aussie dollar (good for some, but bad

for others)

???

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Tighter lending by financial

institutions

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Some of the casualties of The Digital Age

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???

@creativecollect

“If you’re

not online,

you’re not in

business.”

Who said this?

@creativecollect

45% of business owners in Australia still don’t have a website

Only 10% of business owners have a digital marketing strategy

Shocking statistics…

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Marketing

HR

Finance

IT

Admin

So how do you ‘digitise’ your business?

How do we dothings now?

What could be donefaster/easier/online/using technology?

@creativecollect

If they can do it, so can you!

@creativecollect

1950sComputers invented

1980sComputers Go Mainstream

2000sInternet goes mainstream“The Reign of Email”

Mid to late 2000sSearch becomes mainstream“The Reign of Google”

Late 2000sThe advent of Social media“The Reign of Facebook”

Accept change, embrace it & progress, or be left behind…

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@creativecollect

STRATEGY #1: You MUST have a website, but don’t just design for a desktop or laptop any more!

@creativecollect

STRATEGY #2: You MUST get social media savvy + quick!

@creativecollect

STRATEGY #3: You MUST review your current marketing mix and reallocate funds that are not working for you

• Emarketing• SEO – search engine optimisation• Blogging• Facebook ads• Google Adwords• Article writing• Press releases• Social media

@creativecollect

STRATEGY #4: Move data into the cloud – good risk management and increases efficiencySTRATEGY #4: You MUST take a look at cloud solutions for back ups and business efficiency

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STRATEGY #5: If you can sell online, or take bookings online, you MUST!

@creativecollect

What is search engine optimisation?

Search term

PPC (pay per click)

Google Places

SEO

STRATEGY #6: You MUST understand how to position yourself well online!

@creativecollect

STRATEGY #7: You MUST understand your website & social media statistics and do something with the data!

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STRATEGY #8: You MUST monitor and manage your online reputation!

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STRATEGY #9: You MUST understand your online advertising options and work out what is best for you.

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STRATEGY #10: You MUST understand who your competition are and what they are doing online

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Bringing it all together

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FACT: The Digital Wave is already here….

Which wave are you riding?

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Want more? Here’s your options…

DEEDI Webinars – all at 12:30pm

Staying Safe Online – Thursday 14 June

Managing Your Online Reputation – Tue 26 June

Cost for all: FREE!

REGISTER AT www.business.qld.gov.auUnder ‘Events’ - > Business Webinars

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Want more? Here’s your options…

BYO Laptop sessions

• Facebook for Business Success

• Wordpress

• Pinterest

• Linkedin & more!

Run all over Queensland!REGISTER AT thecreativecollective.com.au/events

@creativecollect

INTAKE 2 NOW OPEN! (Starts July)• 12 week program – delivered online• 12 webinars – all recorded – watch when it suits you• 12 eLessons – emailed weekly• Private Facebook group• Members only area full of resources• Accredited unit – BDBEBU501A - Investigate and design e

business solutions

AND a rebate of $175 for an internet enabled device

ALL THIS FOR ONLY $250!

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QUESTIONS? ?

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How far has it travelled so far?

The Social Experiment