digital doughnut may meet-up - alex shebar london community director at yelp!
TRANSCRIPT
Putting the ‘U’ and ‘I’ In
Community
Also known as…
Alex Shebar, Yelp London Community Director @YelpLondon
Dammit! THEY’RE
SAYING WHAT ABOUT ME!
142 Million Monthly Visitors*
71 Million Reviews
*Source Google Analytics
Why Do People Use Yelp?
DOs and DON’Ts for your business. Do be awesome. Don’t be un-awesome.
DO!
Listen to what others are saying.Be warned. Lots of numbers ahead…
It’s Simple: People Want To Read Info Online Before They Pick A Business
On average, a restaurant with more than 20 reviews and a 4-star rating on Yelp has three times more page view traffic than a restaurant with more than 20 reviews and a 5 star rating.
Do think about the…
SHUUUUT UUUUP!!!
Forget Who Your Community Is
(Writer Data Source: Yelp Signups; Reader Data Source: Quantcast.com, November 2008)
DON’T
Don’t get lost in the London crowd!
Copyright The Gaurdian
Don’t | Make It Personal
Puppies!
Don’t | Spread Yourself Thin
DO!
Engage. Engage. Engage.
DO make it personalDON’T take it personally
Copywrite XKCD 2012
Misconceptions!
Misconception #1: Consumers Prefer To Share Negative Experiences
Misconception #2: Online Info Is Not Reliable
BUT DON’T ASK FOR REVIEWS!
DO LET PEOPLE KNOW YOU’RE ONLINE
Misconception #3: Social media users are all anonymous
TODAY’S TAKEAWAYS!
LISTEN!
Compfight cc
REACT!
Find out what your community really wants?
@YelpLondon