BIG BANG SHORT FUSE DIGITAL DISRUPTION

Pete Williams

changes

Large

profound

© 2008 Deloitte Touche Tohmatsu

Good Enough … not necessarily better, but different

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7

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Apple – Lessons in Disruption

The iPod + iTunes + Content disrupts Music

The iPod Touch sustains innovation and enables

The iPhone + Developer Crowd which disrupts the dumb phone market and enables

The iPad which will disrupt the PC/Mac market

Adds movie content and kill video shops while we are at it

is in The individual

charge

www.ezigrain.com.

au

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Sharing Information to get results

Ideas worth spreading

© 2008 Deloitte Touche Tohmatsu

Three points to remember

Think Big

Bet Small

Be Disruptive

Takeouts

Have your strategic radar on for both risk and opportunities

Technology doesn’t standstill, it goes on an upward march

Embrace tech and your ability to absorb it

Get in early and prototype, be good enough

You don’t need to bet the farm but you have to drive upward

It is the business model + the tech