DIGITAL COOPERATIVEBranding Through Social Media

Social Media

Benefits of Social Media

Credit: Source: Team Internet Marketing Blog, data taken 1/20/13.

Social Media Stats

60% of Adults Use Facebook20% of Adults Use LinkedIn

16% of Adults Use Twitter

Presidential Candidates

Credit: Source: Twitter.com, data taken 10/2/12. Images: Obama: © 2008 Pete Souza; Romney: Gage Skidmore/Wikimedia Commons 

COMMUNICATION

Building Relationships

Social Media

Why Are Relationships So Important?

“People won’t remember what you say. They won’t remember what you do. They will remember how you make them feel.” – Maya Angelou

Credit: Source: Mayaangelou.com, data taken 1/20/13.

Networking - Facebook

The average Facebook user has 130 friends

23% of all Facebook users check their account 5 or more times per day

80% of social media users prefer to connect via Facebook

Networking - LinkedIn

57 million US members

72% of these users are between 25-54

49% have incomes over $100k

Networking - Twitter

In 2012, there were 175 million Tweets posted every day

69% of all follows were suggested by friends

56% of customer Tweets are ignored

In Conclusion

By increasing your social media presence…

You keep the lines of communication open with your customer base

Your customers feel engaged and involved in your brand, increasing repeat business

You can reach even more prospects, faster