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End Game DigitalCommunity Marketing Strategy

2Community MarketingThe future,

Software innovation, like almost every other kind of innovation, requires the ability to collaborate and share ideas with other people, and to sit down and talk with customers and get their feedback and understand their needs. – Bill Gates

In order to grow rapidly, businesses must stay on the cutting edge of technology.With the emergence of social media as a form of engagement that has reached into our daily lives. It is time for smart forward thinking businesses to understand the opportunities available and take advantage.

By going to where consumers are, and building out a community that serves their interests we can ensure trust and preference, by associating the community with a brand.

All businesses should focus on doing this for their best customer profile. This is reinvesting in those who support you.

3Strategic ElementsThe pieces that make this work

Having key insights and good data about the customers to be targeted is critical, and research needs to be solid in order to insure we are building the right things.

CustomersIdentifying the communities that your core audience already frequents is how we ensure we limit waste. We simply build a better version of what they are already consuming.

CommunityUtilizing growth hacking systems, as well as building automation into the process from the ground up we limit our overhead exposure.

GrowthStarting within a niche is a good way to validate. Expansion into a broader niche once traction is gained becomes easier.

ExpansionMutually beneficial partnerships are a core element of this strategy. Using other businesses and the community to

Partnerships

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Customers are the life blood of any business, by capturing an audience you ensure your business has a constant stream of receptive people to sell to. So long as you provide value the community can be a resource that replenishes consistently.

A major bonus to this tactic is the ability to directly market validate ideas to broader audiences by proving it with your community functioning as an informal focus group.

This is a powerful tool.

Identify your most valuable customers:Focusing on the most valuable customers leads to growth with less headaches.

Identify Target Niche: Isolating traits in this customer group that are solid segments will help you identify potential niche targets. Identify the opportunities: Because this tactic is new, there is a lot of opportunity here, but understanding the landscape allows us to identify quick winsIdentify the build path: Build path should be focused around supporting real business goals, so that the easy wins we accomplish help the business in real time as well.

Marketing AppliedGathering Customer Data To Your Advantage

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ResearchAre there new opportunities? Upcoming players? New Technology?

We must stay ahead in our spaceMeasureAre we getting the results we want? Data collection should tell us if we are meeting our goals.

Everything is built around proving ROI

AnalyzeMethodical analysis of the data and opportunities. Weighted against our goals, and capabilities produce a strategy.

ExecuteThe strategy we are pursuing needs to have our complete focus for the duration of execution.

The CycleOur process to stay ahead

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Gains across the board

The business Partners Community

Loyal customers, partnership and branding opportunities. Being seen as of the community. The

gains here are many.

Industry

Strategic partners help us fill needs gaps in the community. There are opportunities here for

profitable deals.

Community gains by having investment into it, they get their needs met,

and custom content.

The industry as a whole benefits because we will have advanced market

data. This leads to better positioning within the

industry.

The winnersEveryone wins…except competition

7Skills Needed For This ProjectCommunity growth requires a lot

This project is multi disciplinary requiring, integration of a few different elements. We can currently hack together solutions. The elegant efficient solutions we need, still have to be invented and polished for the community to consume. This is where most of the challenge exists.

Measuring data is a must we need to make sure we are letting actual performance drive our decisions

Coding skills are crucial for smooth experience and hacking together custom solutions

Media creation is needed in order to create engaging content.

Automation we need to be able to use the latest marketing automation techniques to make our system efficient.

Information is easy to find, we simply need to deliver it in an appealing way.

Customer interactions, we must ensure positive customer interactions with ambassadors.