digital communications programmes...digital communications programmes 2 brief summary these courses...

Faculty of Business & Law

Digital Communications Programmes

Programme Specification

This document provides a concise summary of the main features of the course(s) & associated award(s) offered through this Programme Specification, and includes the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if s/he takes full advantage of the learning opportunities provided. More detailed information on the learning outcomes, curriculum content, teaching/learning, assessment methods for each unit and on the Programme’s relationship to QAA Subject Benchmark Statements may be found in the dedicated student handbook for the Programme. The accuracy of the information in this document is reviewed periodically by the University and may be subject to verification by the Quality Assurance Agency for Higher Education

Document Date: 20/01/2014

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_________________________________________________________________________________________________________________________________ CASQE Page 1 of 24 Programme Specification

Versioning of Programme Specification This programme specification is valid for the period of approval confirmed at the time of the approval/last review event and relates to provision approved at that point. Programme specifications are updated on an annual basis to include modifications approved through the University’s quality assurance processes. This version provides a description of the programme as approved for the academic session indicated in section 3 of the following table.

1 Date of initial Approval or last review: 10 January 2014

2 Effective date of Approved/Reviewed Programme Specification: 01 February 2014 – 31 August 2020

3 This Version effective from: September 2016

4 Version number: MMC/Feb14/V3

Students who commenced their study on awards within this programme specification prior to 01 February 2014 should refer to the previous version of the programme specification published on the CASQE website.

Modifications to Programme Specification

Modifications to the programme specification since approval/ last review, and the cohort of students affected by the change, are listed in Section H (Log of Modifications) at the back of the document.

Cross Referencing of Programme Specifications

The following elements of provision included in this document is/ are also included in the following programme specifications

Award Programme Specification

MSc Multi-Channel Retailing

Professional Development

Amendments made to provision listed in this table, must also be reflected in the relevant programme specifications listed above

http://www.mmu.ac.uk/academic/casqe/specs/index.php

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CENTRE FOR ACADEMIC STANDARDS & QUALITY ENHANCEMENT

Programme Specification

The information in this document is organised into the following sections: Section A – Administrative and Regulatory Information Section B – Outcomes Section C – Structure Section D – Teaching, Learning and Assessment Section E – Programme Management Section F – Mapping Section G – Points of Reference

SECTION A – ADMINISTRATIVE AND REGULATORY INFORMATION

1 Overarching Programme Specification Title

Digital Communications Programmes

2 Brief Summary

These courses will deliver an exceptional mix of new and best practice in modern digital marketing and multi channel retailing, together with significant communications and strategic insight specific to the digital and retail sector. This will be gained from direct access to leading digital marketing and retailing industry practitioners, trainers and leaders. These ground-breaking courses, developed in collaborative partnership with MMC Learning, combine best practice in digital marketing and multi channel retailing with cutting edge academic thinking and contemporary training. The Digital Marketing award is designed for marketers who want to move into a more digital role, digital channel specialists who want to take a more strategic leadership position and developers who need to gain a greater understanding context of the marketing communications industry they might reside in. The Multi Channel award is designed for Ecommerce professionals who wish to expand their competence outside of the technical retail arena, existing retailers who wish to develop a greater understanding of the role of digital and other contemporary retail channels, and marketers in retail who need a deeper understanding of the total multi channel retail business. Networking, contemporary industry experience and practice are key features of the programmes as students come into contact with professionals from across their respective sectors, industry trainers and practitioners and leading academics from the Business School. Consequently, students are able to develop links and contacts that extend well beyond the course and build their awareness and insight of digital marketing and multi channel retail in different organisations and marketplaces.

3 Awarding institution

MMU

4 Home Faculty

Business and Law

5 Home Department/ School/ Institute

Postgraduate, Professional, Corporate and CPD Programmes

6 UCAS/GTTR code(s)

N/a

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7 Framework for HE Qualifications position of final award(s) Framework for HE Qualifications

Masters (Level 7)

8 Alignment with University Curriculum Framework Curriculum Frameworks

Flexible Curriculum Framework

9 Engagement with the University-wide provision (eg Uniwide Language, EdLab)

Uniwide is not available for Postgraduate programmes

10 Compliance with University Assessment Regulations University Assessment Regulations

Assessment Regulations for Taught Postgraduate Programmes of Study

11 Approved Variations/Exemptions from University Assessment Regulations University Assessment Regulations

N/a

12

Relationship with Faculty Foundation Year

N/a

Awards

13 Final award title(s)

PG Cert Digital Communication PG Diploma Digital Marketing MSc Digital Marketing PG Diploma Multi Channel Retailing MSc Multi Channel Retailing

14 Combined Honours There is no Combined Honours provision within this programme specification

14a

(i) Combined Honours Awards available eg:

BSc/BA (Hons) AB

BSc/BA (Hons) AB and XY

BSc/BA (Hons) AB with XY (ii) Single Honours Awards available

through Combined Honours (ie Named Awards)

(iii) Approved Subject Combinations

administered by this Programme Specification (ie “home” combinations)

N/a

14b Approved Subject Combination administered by other Programme Specifications

Approved Combination Home Programme Specification & Home Dept

N/a N/a

15 Interim exit awards and Subject title(s)

PG Cert Digital Communication PG Diploma Digital Marketing PG Diploma Multi Channel Retailing

http://www.qaa.ac.uk/en/Publications/Documents/Framework-Higher-Education-Qualifications-08.pdf

http://www.mmu.ac.uk/academic/casqe/regulations/curriculum-frameworks.php

http://www.mmu.ac.uk/academic/casqe/regulations/assessment.php


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Arrangements with Partners

16 Approved Collaborative partner(s)

Partner Name Type of Collaborative Partnership

MMC Learning

Jointly delivered programme

17 Articulation and Progression Arrangements with Partners

Partner Name Details of Arrangements

N/a

N/a

Professional, Statutory and Regulatory Bodies

18 PSRB(s) associated with final award of any route within the programme specification

N/a

19 Date, outcome & period of approval of last PSRB approval/accreditation

N/a

Approval Status

20 Date and period of approval of most recent MMU review/ approval

(i) Latest review/approval 10 January 2014

(ii) Length & Dates of Period of approval given In (i) above: Years: 6 years From: 01 February 2014 To: 31 August 2020

(iii) Major Modifications to Programme Specification since last review/approval None

21 Next Scheduled Review Date:

2019/2020

22 Programme Specification effective date:

February 2014

SECTION B - OUTCOMES

23 MMU Graduate Outcomes

On successful completion of their course of study MMU graduates will be able to:

GO1. apply skills of critical analysis to real world situations within a defined range of contexts;

GO2. demonstrate a high degree of professionalism characterised by initiative, creativity, motivation and self-management;

GO3. express ideas effectively and communicate information appropriately and accurately

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using a range of media including ICT; GO4. develop working relationships using teamwork and leadership skills, recognising and

respecting different perspectives; GO5. manage their professional development reflecting on progress and taking appropriate

action; GO6. find, evaluate, synthesise and use information from a variety of sources; GO7. articulate an awareness of the social and community contexts within their disciplinary

field.

24 Programme Rationale

This programme has been created specifically for MMC Learning who is the Collaborative Partner. MMC have 25000 subscribers to their content, which changes and evolves regularly. They have had 2500 CIM graduates from existing programmes who are exploring the next stage of their professional development in these specific fields. Both Digital Marketing and Multi Channel Retail are growth sectors in the UK, Europe and Worldwide. Both industries have a need for senior talent that exceeds the current supply. Digital Marketing: predictions regarding the digital marketing employment market have growth figures for the next 3 years at around ¾ million new employees. Multi Channel Retail: trends in this sector show massive growth in areas including online, mobile and mixed purchasing behaviour in customers and retail leaders expect to see this change continue well into the foreseeable future. Recent surveys show around 48% of employees want or need to develop digital and multi-channel specific skills in order to meet the needs of organisations. Students attending these courses will receive a thorough grounding in new practice with regard to digital marketing and contemporary retailing. Students will develop approaches to dealing with rapid change through digital innovation whilst maintaining a practical and pragmatic approach to understanding and dealing with daily issues and events in the contemporary digital marketing and multi channel retailing environments.

25 QAA Benchmark Statement(s)

The overall programme curriculum, learning activities, assessment and learning outcomes ensure adherence to the Subject benchmark statement for Master’s degrees in Business and Management (QAA for HE 2007, ISBN 978 1 84482 660 5 )

26 Programme Specific Outcomes

(a) Final Award Learning Outcomes

On successful completion of PG Cert Digital Communication, students will be able to: PLO1. Develop critical thinking, research and writing approaches to operate successfully at Masters Level PLO2. Integrate digital and traditional communications into a plan in order to exploit media and technology, review emerging techniques and assess impact with integrated

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communications. PLO3. Align operations with direction and vision of the digital marketing organisation On successful completion of PG Diploma Digital Marketing, students will be able to: PLO1. Develop critical thinking, research and writing approaches to operate successfully at Masters Level PLO2. Integrate digital and traditional communications into a plan in order to exploit media and technology, review emerging techniques and assess impact with integrated communications. PLO3. Align operations and leadership with direction and vision of the digital marketing organisation PLO4. Use content management to create customer engagement in order to achieve business objectives PLO5. Implement key functional components of a CRM strategy

On successful completion of MSc Digital Marketing, students will be able to:

PLO1. Develop critical thinking, research and writing approaches to operate successfully at Masters Level PLO2. Integrate digital and traditional communications into a plan in order to exploit media and technology, review emerging techniques and assess impact with integrated communications. PLO3. Align operations and leadership with direction and vision of the digital marketing organisation PLO4. Use content management to create customer engagement in order to achieve business objectives PLO5. Implement key functional components of a CRM strategy PLO6. Conduct appropriate research in a digital marketing context

On successful completion of PG Diploma Multi Channel Retailing, students will be able to: PLO1. Develop critical thinking, research and writing approaches to operate successfully at Masters Level PLO2. Integrate digital and traditional retail communications into a plan in order to exploit media and technology, review emerging techniques and assess impact with retail communications. PLO3. Align operations and leadership with direction and vision of the retail organisation PLO4. Exploit multi channel customer behaviour based on a number of measurement and analytical frameworks PLO5. Implement a commercial approach to sourcing, selection and presentation of products and services PLO6. Implement operational underpinnings in complex multi channel retail business

On successful completion of MSc Multi Channel Retailing, students will be able to:

PLO1. Develop critical thinking, research and writing approaches to operate successfully at Masters Level

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PLO2. Integrate digital and traditional retail communications into a plan in order to exploit media and technology, review emerging techniques and assess impact with retail communications. PLO3. Align operations and leadership with direction and vision of the retail organisation PLO4. Exploit multi channel customer behaviour based on a number of measurement and analytical frameworks PLO5. Implement a commercial approach to sourcing, selection and presentation of products and services PLO6. Implement operational underpinnings in complex multi channel retail business PLO7. Conduct appropriate research in a multi-channel retail context

(b) Combined Honours Learning Outcomes

N/A

(c) Pass Degree Learning Outcomes N/A

27 Interim Award Learning Outcomes

On successful completion of PG Cert Digital Communication, students will be able to:

PLO1. Develop critical thinking, research and writing approaches to operate successfully at Masters Level PLO2. Integrate digital and traditional communications into a plan in order to exploit media and technology, review emerging techniques and assess impact with integrated communications. PLO3. Align operations with direction and vision of the digital marketing organisation

On successful completion of PG Dip Digital Marketing, students will be able to:

PLO1. Develop critical thinking, research and writing approaches to operate successfully at Masters Level PLO2. Integrate digital and traditional communications into a plan in order to exploit media and technology, review emerging techniques and assess impact with integrated communications. PLO3. Align operations with direction and vision of the digital marketing organisation PLO4. Use content management to create customer engagement in order to achieve business objectives PLO5. Implement key functional components of a CRM strategy On successful completion of PG Dip Multi Channel Retailing, students will be able to:

PLO1. Develop critical thinking, research and writing approaches to operate successfully at Masters Level PLO2. Integrate digital and traditional retail communications into a plan in order to exploit media and technology, review emerging techniques and assess impact with retail communications. PLO3. Align operations with direction and vision of the retail organisation PLO4. Exploit multi channel customer behaviour based on a number of measurement and

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analytical frameworks PLO5. Implement a commercial approach to sourcing, selection and presentation of products and services PLO6. Implement operational underpinnings in complex multi channel retail business

SECTION C – STRUCTURE 28 Structures, modes of delivery (eg FT/PT/DL etc), levels, credits, awards, curriculum map of

all units (identifying core/option status, credits, pre or co-requisites) potential entry/exit points and progression/award requirements

OPTION UNITS Option units listed in the following curriculum structures are all approved for delivery but may not all run in any one academic session.

POSTGRADUATE

All awards are for part-time mode only PG Certificate Digital Communication

Core Units

Code Status

Unit Title No of credits

5U7Z8017 None Masters Level Thinking 20

5U7Z8014 None Strategy and Planning for Integrated Digital Communications

20

Option Units

5U7Z8011 Offered to students who come via MMC Learning

Digital Strategy, Thinking and Innovation 20

5U7Z8020 Offered to students who come via JD Sports

Strategy and Planning for Multi-Channel Retail 20

PG Diploma Digital Marketing

Core Units

Code Status



5U7Z8014 None Strategy and Planning for Integrated Digital 20

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Communications

5U7Z8011 None Digital Strategy, Thinking and Innovation 20

5U7Z8012 None Customer Lifecycle 1: Content Strategy for Customer Engagement

30

5U7Z8013 None Customer Lifecycle 2: Performance and Growth Management

30

PG Diploma Multi Channel Retailing

Core Units

Code Status




20

5U7Z8018 None Marketing and Customer Insight for Multi-Channel Retail

20

5U7Z8010 None Product & Service Development for Multi-Channel Retail

20

5U7Z8015 None Multi-Channel Operations 20

Option Units

5U7Z8011 Offered to students who come via MMC Learning




MSc Digital Marketing

Core Units

Code Status




20

5U7Z8011 None Digital Strategy, Thinking and Innovation 20

5U7Z8012 None Customer Lifecycle 1: Content Strategy for Customer Engagement

30

5U7Z8013 None Customer Lifecycle 2: Performance and Growth Management

30

5U7Z8019 None Digital Marketing Dissertation 60

MSc Multi Channel Retailing

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Core Units

Code Status




20

5U7Z8018 None Marketing and Customer Insight for Multi-Channel Retail

20

5U7Z8010 None Product and Service Development for Multi-Channel Retail

20

5U7Z8015 None Multi-Channel Operations 20

5U7Z8016 None Multi-Channel Dissertation 60

Option Units

5U7Z8011

Offered to students who come via MMC Learning




On successful completion of the following Level 7 credits: 60 credits: interim/final exit award – PG Certificate Digital Communication 120 credits: interim/final exit award – PG Diploma Digital Marketing / Multi Channel Retailing 180 credits: Final exit award - MSc Digital Marketing / Multi Channel Retailing

SECTION D - TEACHING, LEARNING AND ASSESSMENT 29 Articulation of Graduate Prospects

This is a collaborative partnership. Students on the MMC awards are in full time employment or are freelancers. The collaborative programmes with MMC are designed to support their professional development enabling career progression within the digital marketing and retail industry. Depth of specialist knowledge along with evidenced academic capability provides the graduates from these programmes with an edge in the employment market. The previous similarly named collaborative partner programmes with Econsultancy demonstrated that graduates achieved significant career progression and enhanced job prospects as a result of their studies. The partner has conducted extensive research work with key influencers in both sectors to derive

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the needs of the programme. Both sectors say they require a talent pool of senior marketing and retail professionals ready and able to manage and lead within the digital marketing and multi channel retail contexts. These awards provide solutions to those needs. The digital marketing and retail sectors sector are rapidly evolving industries that continue to expand. There is a need for professionals who both understand the ‘trades’ and have the higher level skills to step-up and lead effective digital marketing and retail teams and businesses. The type of roles we expect graduates from these courses to progress to are: Marketing Director, Digital Director, CMO, CIO, CEO, Ecommerce Director.

30 Curriculum Design

The collaborative partner has conducted extensive research with the digital marketing and multi channel retail community to articulate the precise design of the programme and the specified units for the award have been tightly defined to encompass the views of the sectors. The team developing the programme, at MMU and MMC, have significant links into the national and global digital marketing and retail community and have been able to combine practitioner insight with employer demand to create the curriculums for the programmes. The previous programmes’ experience with Econsultancy has highlighted specific new developments and concepts that have been incorporated into the new design of these awards, and have taken particular notice of key informants who have come from the graduate community from these previous awards. Option Units Option units listed in the curriculum structures (section C28 above) are all approved for delivery, but may not all run in any one academic session.

31 Learning and Teaching

As MSc awards the emphasis on the programmes is to develop specialised knowledge appropriate to a Level 7 award and to support students in critically applying this knowledge in digital marketing and multi channel retail practice respectively. As such the learning and teaching approach will involve the dissemination of concepts within the teaching environment, require students to independently apply these concepts in the workplace and critically reflect on their personal practice. Within the programme, students will be provided with the tools to undertake this process. The programme will combine expert content delivery from the MMC deliverers (which are drawn from the national and international practitioner community) in a workshop environment, providing new and best practice insight into the digital marketing and multi channel retail contexts. For the two awards there is a common stage 1: The first unit will enable students to conduct and work with professional and vocational contexts from academic standpoint, and will give them the tools to complete high level assessment and research work at Masters level.

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The second unit will allow students to review their marketplace and integrate multi-channel communications. There will be an exploration of ideas on setting vision and communications objectives, and thinking in classical marketing strategy components. Students will be introduced to customer experience management, along with ideas on resourcing. There will be content on specific channel management, technological change in communication and finally they will be introduced to the concepts surrounding measurement and evaluation. The third unit will introduce students to the principles of strategic leadership and the strategy development process. Students will learn what leads them towards a strategic objective. They will explore different management approaches to the management of innovation and disruptive technologies and how to manage the tension between the organisation and innovation. Finally, they will explore the issues in operationalizing strategic thinking and considering the governance of strategy in innovation. For the MSc Digital Marketing The fourth unit will explore the concepts of consumers of digital content and look at consumption patterns in the digital age. Student will develop ideas around managing the proposition of offerings through issues such as messaging and positioning. The unit will cover the total process of content planning from initial proposition to final content production and scheduling, and will examine contemporary approaches to content distribution. Finally students will look at content auditing and evaluation. The fifth unit examines CRM and eCRM, with particular focus on management of data, content and channel. Students will explore campaign management from briefing to specification. They will explore the concept of service design and organisational optimization. Finally, the unit will explore and unpack the large issues behind insight, analytics and measurement from micro and macro perspectives. For the MSc Multi Channel Retailing The fourth unit will develop a broad understanding of multichannel retailing and the analytical approaches required to support strategic retailing activities. They will develop a customer-centric view, enabling them to effectively select and manage the various retailing channels based on customer preferences and behaviour, and optimize customer acquisition, conversion and retention activities accordingly. The fifth unit will introduce sophisticated approaches to category management. Through the application of behavioral and cross-channel profiling, students will learn how to source and select products for sale online and develop effective merchandising approaches. They will also consider issues of stock planning and supply management in delivering a successful merchandising operation. Students will learn to develop and apply multivariate testing approaches in order to optimize the profitability of the product and service offering.

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In the sixth unit, students will review a range of project management methodologies suitable for managing multichannel retail operations and the specific issues thrown up by integration and service management requirements in existing retail infrastructures. Students will also consider the logistical challenges inherent in working with demand planning and supply management. Students will consider the technical requirements and challenges of multichannel retailing systems and gain a thorough grounding in retail platform development methodologies. For both awards, the dissertation unit will develop a study around an issue within the student’s employment or industrial context. The study can be based within an empirical experimental role, primary market data collection exercise or consultancy-interventionist role. The dissertation piece should be about bringing rigour and validity to a domain dominated by marketing hype.

32 Assessment

Assessments for all units are based wholly in the workplace, whether at the employer or at a client. Skills of analysis, report writing, presentation and the production of digital media artefacts are all explored, along with field research skills, gist creation, leadership and critical thinking. All units are assessed through work-based assignment, which will include the creation of a research plan, digital communications strategy, leadership and business innovation strategy. Digital Marketing students will develop content marketing strategies and procedures for customer, service and data management. Multi Channel Retailing students will create a customer insight strategy, product or service approach and an operational plan. All students will conduct a significant professional research exercise based on an empirical study or consultancy brief. Students will be encouraged and expected to share their insights during the production of their assignment work with other students on the programme and a strong peer group of support will develop as a result. Whilst the assessment strategy for the units often indicates a single “report” as the approach to be used, this approach actually permits a range of assessment techniques and delivery methods to be applied. New platforms and delivery methods for students in these 2 industries will inevitably emerge so the assessment team will want the flexibility to introduce new and innovative ways of managing assessment rather than be locked into a specific report format or platform.

33 Inclusive Practice

The programme complies fully with the University's Equality and Diversity Policy

34 Technology Enhanced Learning

The programme will be supported using the MMC’s VLE but will be enhanced with the use of contemporary digital and social media platforms – these are likely to evolve over time in line with the changing nature of the sector’s industry. Differing digital and social media platforms will be used to deliver example content, share course material, encourage dialogue between students and staff and provide a platform for delivering assessment materials. These are live and dynamic activities that evolve with the course as students and staff engage with each other.

35 Placement and/or Work-based Learning Activities

http://www2.mmu.ac.uk/humanresources/a-z/policies/equality-and-diversity-policy/

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Students conduct their assessment work based on the experiences within their own organisations or that of a client or prospective client. This exposes them to critical thinking inside the work context. Interaction with peer learners may well also give rise to the opportunity for students to conduct study work within each other’s work contexts. Students will review and reflect on teaching and learning course materials and activity through the lens of their daily normal working environment. Assessment is developed, where possible, to reflect real world work activity.

36 Engagement with Employers

A broad array of employers have been involved in the design of the programme. In many cases, employers that place a student into the programme will be providing an environment that will allow students to go back to try out and implement specific practices discovered through the programme. The collaborative partner has conducted significant research with a wide variety of partners who have committed to placing students on the programme. Many of the collaborative partner’s trainers work closely with many of the actual and potential employers of the student body.

37 Personal Development Planning

Students use the opportunity of the assessments to develop their capability within the broader digital marketing and multi channel retail fields. They are expected to be engaged in their own organisational personal development planning process in order for them to have identified with their management that one of these programme is the most suitable destination for them.

SECTION E - PROGRAMME MANAGEMENT

38 Programme Specific Admission Requirements

This is a collaborative partnership programme. It is expected that students will be in current employment or acting in a freelance capacity. Standard admission requirements for all awards listed. It is a requirement that the candidates can demonstrate that they have access to specific work environments that will enable them to complete the work-based assessment. The collaborative partner accepts applications for the course from prospective students and the University programme leader evaluates these applications with the partner’s Link Tutor. Normal admissions requirements are for a good honours degree or equivalent professional qualification from an appropriate professional body. Students without either can demonstrate through a formal APEL if they have enough professional experience to show they meet the relevant outcomes. Each application is considered on its individual merit. The programme complies with the University’s APL Policy NB Minimum admission points for entry to the University are reviewed on an annual basis. For entry requirements refer to the current University on-line prospectus

http://www.mmu.ac.uk/academic/casqe/regulations/docs/APL_policy.pdf

http://www2.mmu.ac.uk/study/

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39 Programme Specific Management Arrangements

Standard programme management arrangements for a collaborative partnership. The specific arrangements for the MMC collaborative partnership include: Programme leader at MMU Link tutor at MMU Link tutor at MMC Learning In course delivery terms, MMC are responsible for the management of relationships with students (such as fees and so on) whilst MMU are responsible for the academic progress of students. In delivery terms, MMC trainers deliver specific set delivery days in accordance with the outline curriculum and MMU tutors provide workshop support and assessment where the units combine MMC and MMU staff. One taught unit (MLT) and the dissertation units involve only MMU staff in the delivery. MMC also provide value-added activities, which change and evolve over the life of the partnership and are covered in the collaborative partnership agreement. NB: the University’s Management of Programme Delivery is available from: NB: see guidance on University’s Management of Programme Delivery

40 Staff Responsibilities

Standard staff responsibilities for a collaborative partnership. MMC staff deliver the core content in all units (except MLT and dissertation units) and MMU staff provide workshop and assessment support. NB: the University’s Management of programme Delivery is available from the CASQE website

41 Programme Specific Academic Student Support

Generic academic student support is provided to all students in line with the guidance outlined in the University’s Student Handbook. For collaborative partners only: The Collaborative Partner Student Handbook is available from the CASQE website) Academic student support is provided to all students in line with the guidance for standard programmes. In the first run of this programme with MMC, the programme leader and partner Link Tutor will meet regularly with students and the client to manage any short-term issues that arise. As such the programme leader will be on hand at timetabled sessions to observe delivery.

42 Programme Specific Student Evaluation

The Programme complies with current institutional evaluation guidance. The programme leader will also work with the collaborative partner to create an early, short evaluation form in all units to gauge progress and success of the programme. NB University guidance on Evaluation of Student Opinion is available from the CASQE

http://www.mmu.ac.uk/academic/casqe/regulations/docs/programme-management.pdf



http://www.mmu.ac.uk/students/

http://www.mmu.ac.uk/academic/casqe/collaborative/docs/CP_Student_Handbook.pdf

http://www.mmu.ac.uk/academic/casqe/experience/voice/docs/evaluation_of_opinion.pdf

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____________________________________________________________________________________________________________________________________________________________________________ CASQE Page 16 of 24 Programme Specification

SECTION F – MAPPING

Benchmark Statement For Common Stage 1 and Stage 3 Both Programmes

MLT

SPID

C

DST

I

D

isse

rtat

ion

A systematic understanding of relevant knowledge about organisations, their external context and how they are managed

Application of relevant knowledge to a range of complex situations taking account of its relationship and interaction with other areas of the business or organisation

A critical awareness of current issues in business and management which is informed by leading edge research and practice in the field

An understanding of appropriate techniques sufficient to allow detailed investigation into relevant business and management issues

Creativity in the application of knowledge, together with a practical understanding of how established techniques of research and enquiry are used to develop and interpret knowledge in business and management

Ability to acquire and analyse data and information, to evaluate their relevance and validity, and to synthesise a range of information in the context of new situations

Conceptual understanding that enables the student to:

evaluate the rigour and validity of published research and assess its relevance to new situations

extrapolate from existing research and scholarship to identify new or revised approaches to practice

ability to conduct research into business and management issues that requires familiarity with a range of business data, research sources and appropriate methodologies, and for such to inform the overall learning process

ability to communicate effectively both orally and in writing, using a range of media

operate effectively in a variety of team roles and take leadership roles, where appropriate.

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Masters Level Thinking SPIDC DSTI Dissertation

Assignment task 1 MLT Assignment 3000 words

Assignment task 1 SPIDC Report 3000 Words

Assignment task 2 DSTI Assignment

Proposal

Report 15,000

GO 1

GO 2

GO 3

GO 4

GO 5

GO 6

GO 7

PLO 1

PLO 2

PLO 3

PLO 4

PLO 5

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Benchmark Statement for Specialist Stage 2 MSc DM

CL1

CSC

E

CL2

PG

M













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CL1CSCE CL2PGM

Assignment task 1

CL1CSCE Report 3000 words

Assignment task 1

CL2PGM Report 3000 Words

GO 1

GO 2

GO 3

GO 4

GO 5

GO 6

GO 7

PLO 1

PLO 2

PLO 3

PLO 4

PLO 5

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Benchmark Statement for Specialist Stage 2 MSc MCR

MC

IMC

R

PSD

MC

R

MC

RO













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MCIMCR PSDMCR MCRO

Assignment task 1

MCIMCR Report 3000 Words

Assignment task 1

PSDMCR Report 3000 Words

Assignment task 2

MCRO Report 3000 Words

GO 1

GO 2

GO 3

GO 4

GO 5

GO 6

GO 7

PLO 1

PLO 2

PLO 3

PLO 4

PLO 5

PLO 6

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_______________________________________________________________________________________________________________________ CASQE Page 22 of 24 Programme Specification

SECTION G – POINTS OF REFERENCE

Internal

University Policy documents:

University Mission and Strategic Aims Programme Approval, Review and Modification Procedures outlined on the Centre for

Academic Standards & Quality Enhancement website

Relevant University Assessment Regulations for Programmes of Study - Postgraduate

University Curriculum Framework Postgraduate

MMU Strategy for Learning, Teaching and Assessment

Institutional Code of Practice for the Assessment of Students

University Standards Descriptors

University's Equality and Diversity Policy

University guidance on collaborative provision

University Academic Ethics Framework

Student Engagement Policy

Programme Handbooks

Management of Programme Delivery

Policy for Accreditation of Prior Learning

ICP for Placement and Work-based Learning

ICP for Collaborative Provision

Recruitment and Admissions Policy

Programme Specific Information:

Previous Programme Approval Report (10 January 2014)

Staff Research

Departmental Professional/Industrial Advisory Committees

Staff/Student Liaison Committees

External

QAA Subject Benchmark statement

QAA Framework for HE Qualifications

QAA Quality Code

PSRB visit reports

PSRB requirements

External Examiner reports

http://www.mmu.ac.uk/about/corporate-strategy/

http://www.mmu.ac.uk/academic/casqe/event/

http://www.mmu.ac.uk/academic/casqe/event/


http://www.mmu.ac.uk/academic/casqe/regulations/curriculum-frameworks.php

http://www.celt.mmu.ac.uk/ltastrategy/index.php

http://www.mmu.ac.uk/academic/casqe/regulations/docs/assessment_icp.pdf

http://www.mmu.ac.uk/academic/casqe/regulations/docs/assessment_procedures.pdf

http://www2.mmu.ac.uk/humanresources/a-z/policies/equality-and-diversity-policy/

http://www.mmu.ac.uk/academic/casqe/collaborative/index.php

http://www2.mmu.ac.uk/rke/ethics-forms/

http://www.mmu.ac.uk/academic/casqe/regulations/docs/student_engagement_policy.pdf

http://www.mmu.ac.uk/academic/casqe/regulations/docs/prog_handbooks.pdf


http://www.mmu.ac.uk/academic/casqe/regulations/docs/APL_policy.pdf

http://www.mmu.ac.uk/academic/casqe/regulations/docs/placement_icp.pdf

http://www.mmu.ac.uk/academic/casqe/collaborative/docs/collab_icp.pdf

http://www.mmu.ac.uk/academic/casqe/regulations/docs/admissions_policy.pdf

PARM1.1

_______________________________________________________________________________________________________________________ CASQE Page 23 of 24 Programme Specification

SECTION H Approved Modifications to Programme Specification since Approval/Last Review The following log provides a cumulative of minor and major modifications made to the Programme Specification since its approval/last review.

FAQSC Reference (or PARM ref for Major Modifications requiring strategic approval)

Programme Specification Title (specify award titles/routes affected by change)

Brief Outline of Minor Modification/ Major Modification (Minor - include level & title of units & a brief description of modification) (Major - include details of change such as new routes, pathways etc)

Date of FAQSC Approval (or PARM event)

Approval effective from:

Details of cohort of students who will be affected by the modification (eg students entering Level 5 wef September 2014 onward)