digital catapult centre brighton: retail innovation and the store of the future with john terra

The Future of Retail starts with

the ultimate question: “How and what if ?”

The Future of Retail

How will we shop by 2030?

Good question!

Ask the shoppers of 2030!

Millennials digital grown ups

The digisumer on the move

99%

Millennials love to shop offline

Shopping will be done in stores

69%

Store of the Future Search • Raise awareness • Mouth-to-mouth ads • Get discount offers • Gathering opinions • Compare products • Plan journey • Plan route

Shop

• Customize • Browse, check & try • Be inspired • Be serviced • Get suggestions • Be Advised • Be entertained • Fit and test • Get loyalty benefits • Check-outs • Get products • Return products

Share

• Share products & services • Share information • Share opinion with company (C2B) • Share opinion with pears (C2C) • Receive after sales treatment

The Store of the Future

For retailers applying the latest innovations is often a major step. How does it work exactly? What is the added value? Would it fit in my organisation? Is it easy to integrate this innovation? Is the consumer ready for this? Retailers have a lot of questions. There is a need for a place where retailers can really see the innovations in practice, where they can try them and where they can obtain all answers and information about the innovations and the opinions of the consumers.

Together with partners of the project we opened The Store of the Future. It is the smallest innovative department store of The Netherlands, with shop-in-shops of existing retailers. The store will be open for one year for retailers, consumers, suppliers and others.

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A place where consumers are welcome to orient themselves and to buy products in an innovating environment.

A place where retailers are welcome to see and try the newest innovations and where all their questions will be answered.

An inspiring environment where events, presentations and tours will be organized. A place where people (from retailers to suppliers) activily can participate by showing their

products and / or innovations.

Store of the Future

The Store of the Future 350 SQM

15+ Retailers & Brands

35+ Partners

12 Months

12 Side tracks

150+ events

365 Days customers

Feedback and business environment Consumers (c-to-b visitors):

• Do you like the innovation or idea for yourself?

• Why?

• What do we need to improve to make it (more) successful?

Experts (b-to-b visitors):

• Do you like the innovation or idea for your company?

• Why?

• What do we need to improve to make it (more) successful?

• Is this the future of retail within your sector?

• Are you interested in this technology partner?

Retail innovation and feedback lab


FOR AR GO TO: vr.sotf.mobilemall.nl


Interaction technology


Decision & data technology


Advice technology


Interaction and fun technology


Augmented & VR technology


Experiment: shopping with bags is history

Stock experiment


Big data

What’s next?

Robots: Alpstories

3D printing: America Today

Beacons: SOTF App

What are we looking for? • Multi platform content management system

• Size measurement for fashion and shoes

• Big data based personal instore interaction

• Fast (mobile) checkout

• Loyalty (dwell time based)

• Customer feedback tools (fast & easy)

• Relevant sectors: DIY and Opticians

• Instore selfservice Apps (suggestions, finding products, advice)

• ……..

Store of the Future Search • Raise awareness • Mouth-to-mouth ads • Get discount offers • Gathering opinions • Compare products • Plan journey • Plan route

Shop

• Customize • Browse, check & try • Be inspired • Be serviced • Get suggestions • Be Advised • Be entertained • Fit and test • Get loyalty benefits • Check-outs • Get products • Return products

Share

• Share products & services • Share information • Share opinion with company (C2B) • Share opinion with pears (C2C) • Receive after sales treatment

The Future of Retail starts here

Q&A Research & Consultancy Printerweg 22

3821 AD, Amersfoort

033-2454637

www.qanda.nl

Contact

John Terra

[email protected]

Will you be joining us?