digital business models geneva, 4th november 2010 francis keeling, vp digital universal music group...
TRANSCRIPT
Digital Business Models
Geneva, 4th November 2010Francis Keeling, VP DigitalUniversal Music Group International
Confidential Page 1
WIPO Emerging Licensing Conference
Unlimited MusicMobile Subscription
MP3 Bundles
Stream & Keep Your Favourites
Artist Clubs Free Streaming Ad Supported
The Digital Music Market Place
• Streaming services – Give consumers free access– Spotify, last.fm, Pandora, Orange Monkey
• A La Carte Stores – Give consumers products to own– iTunes, Amazon, MediaMrkt, Telecom, 7Digital
• Subscription Services – Unlimited catalogue at low cost– Nokia Comes with Music, Napster, Rhapsody, TDC
• Audio Video – Watch music videos through PC and Set Top Box– BT Vision, Canal, Virgin Media TV, VEVO
Confidential Page 3
The Problem
• The development of these services is stunted by piracy– It is impossibleto compete with free
• Service Providers and Search Engines Take No Leadership or Responsibility
• The music industry depends on investment in new talent– To produce, market, promote and distribute– Our success depends on investment new artists, not old catalogue
• Future depends on investment in new services– But who will invest where free is the customers alternative?
Confidential Page 4
Music Subscriptions & Internet Providers
• Offer huge opportunity for ISPs– Reduce churn, acquire new customers
• Entertainment strategy– 3 screen model – PC, Mobile & Set Top Box
• They are better than piracy– Experience, Quality, Connectivity, Metadata, No Viruses
• Carrot & Stick Approach– Combined with anti piracy provisions
• Willingness of the Music Industry to launch services– To try new models & take risks!
Confidential Page 5
What We Provide
• Comprehensive Licensing Process– Either International or Single territory– Universal Offices & Digital Teams in over 50 countries
• Full catalogue of repertoire– Artists sign rights on a country by country basis
• Content– Tracks / Albums / Videos in format required by retailers– Digital Delivery and Reporting systems (All metadata)
• Marketing Support– Promotional Assets (Images, Videos, Interviews, Appearances)– Advertising (TV ads / Outdoor tagging, eCRM)
• Further INVESTMENT in Artists!
Confidential Page 6
Thank You