Digital Business ApéroWebinar, 11.03.2020

Culture Hacking for Growth

Philipp Bracher

Christian Erhard

How many of you think of organizations as complex machines?

How many of you think of organizations as a living ecosystem?

Welcome to the VUCA World(... and let go of predicting the future)

Sometimes our bias can get in the way...

#1 Law of TrivialityAka “Bike-Shedding”

#1 Law of TrivialityAka “Bike-Shedding”

We give disproportional weight to trivial

issues, often while avoiding more

complex issues.

Rather than addressing the root causes of

slacking sales, the CEO asks marketing to

run repeated discount coupon campaigns.

Collecting & SortingWhat are root causes, symptoms and impact? Root causes tend to be more complex to fix, but solve for multiple symptoms and have bigger impact.

#2 Authority Bias

#3 Authority Bias

We trust and are more often

influenced by the opinions of

authority figures.

“The CEO told me this was fine!”

Safe Space - Google - Project Aristotle

▸ Psychological safety

▸ Dependability

▸ Structure and clarity

▸ Meaning of work

▸ Impact of work

“Can we take risks without feeling insecure or embarrassed?”

Incentivise Teams to “Speak Truth to Power”

#3 IKEA Effect

#2 IKEA Effect(opposite of “not invented here” syndrome)

We place higher value on things

we partially created ourselves.

“Don’t you love this pot I spent $20

on? I painted it myself!”

Integrative Co-Creation ProcessSafe time through early collaboration.

Provide an opportunity to contribute to the solution: all teams that are

impacted by, motivated by, or strongly opposing change.

Co-Planning Execution

Planning Execution Re-Planning Execution

Time

Co-creative process

Silo process

#4 Naive Realism

#4 Naive Realism

We believe that we observe

objective reality and that other

people are irrational, uninformed,

or biased.

“I see the world as it really is. Other

people are just dumb!”

When people think they’re surrounded by idiots, what they’re really noticing is that they’re surrounded by personality types different from their own. - Thomas Erikson

Biases and Culture Hacks and how to address them

Collecting and Sorting

Inclusion

Personal Types, Active Listening

Psychological Safety

#1 Law of Triviality

#2 Authority Bias

#3 IKEA Effect

#4 Naive Realism

“By putting the employee

first, the customer effectively

comes first by default, and in

the end, the shareholder

comes first by default as

well.”

- Richard Branson

Shareholders will love you!

Source: greatplacetowork.com

Average Annual Returns

+ 11.8%

+ 6.4 %

+ 6.0 %