digital banking trends - belarusian state university · intro to contemporary information...
TRANSCRIPT
![Page 1: Digital Banking Trends - Belarusian State University · Intro to Contemporary Information Technologies, Fall 2016/17 Digital Banking Trends . Al. Skrabniou Intro to Contemporary Information](https://reader034.vdocuments.site/reader034/viewer/2022042218/5ec45c98e8f156666a719d52/html5/thumbnails/1.jpg)
Al. Skrabniou
Intro to Contemporary Information Technologies, Fall 2016/17
Digital Banking
Trends
![Page 2: Digital Banking Trends - Belarusian State University · Intro to Contemporary Information Technologies, Fall 2016/17 Digital Banking Trends . Al. Skrabniou Intro to Contemporary Information](https://reader034.vdocuments.site/reader034/viewer/2022042218/5ec45c98e8f156666a719d52/html5/thumbnails/2.jpg)
Al. Skrabniou
Intro to Contemporary Information Technologies, Fall 2016/17
Omni-Channelling
![Page 3: Digital Banking Trends - Belarusian State University · Intro to Contemporary Information Technologies, Fall 2016/17 Digital Banking Trends . Al. Skrabniou Intro to Contemporary Information](https://reader034.vdocuments.site/reader034/viewer/2022042218/5ec45c98e8f156666a719d52/html5/thumbnails/3.jpg)
Al. Skrabniou
Intro to Contemporary Information Technologies, Fall 2016/17
Any Time,
Any Place Branch
ATM
Call Center
Kiosk
Website
Social Tablets
Phones
Brick & Mortar
Digital
Omni-Channel
Customer
Experience
![Page 4: Digital Banking Trends - Belarusian State University · Intro to Contemporary Information Technologies, Fall 2016/17 Digital Banking Trends . Al. Skrabniou Intro to Contemporary Information](https://reader034.vdocuments.site/reader034/viewer/2022042218/5ec45c98e8f156666a719d52/html5/thumbnails/4.jpg)
Al. Skrabniou
Intro to Contemporary Information Technologies, Fall 2016/17
Customer Experience
Enablers
Integration &
Aggregation
Context & Presence
Presentation / Cross Device
Security / Identify
Alert & Notify
Content
Personalization
Preferences / Behavior
![Page 5: Digital Banking Trends - Belarusian State University · Intro to Contemporary Information Technologies, Fall 2016/17 Digital Banking Trends . Al. Skrabniou Intro to Contemporary Information](https://reader034.vdocuments.site/reader034/viewer/2022042218/5ec45c98e8f156666a719d52/html5/thumbnails/5.jpg)
Al. Skrabniou
Intro to Contemporary Information Technologies, Fall 2016/17
Mobile Banking –
Super Fast Adoption
![Page 6: Digital Banking Trends - Belarusian State University · Intro to Contemporary Information Technologies, Fall 2016/17 Digital Banking Trends . Al. Skrabniou Intro to Contemporary Information](https://reader034.vdocuments.site/reader034/viewer/2022042218/5ec45c98e8f156666a719d52/html5/thumbnails/6.jpg)
Al. Skrabniou
Intro to Contemporary Information Technologies, Fall 2016/17
Unique Capabilities of Mobile
![Page 7: Digital Banking Trends - Belarusian State University · Intro to Contemporary Information Technologies, Fall 2016/17 Digital Banking Trends . Al. Skrabniou Intro to Contemporary Information](https://reader034.vdocuments.site/reader034/viewer/2022042218/5ec45c98e8f156666a719d52/html5/thumbnails/7.jpg)
Al. Skrabniou
Intro to Contemporary Information Technologies, Fall 2016/17
Sequential screening
98% jump between devices the same day
![Page 8: Digital Banking Trends - Belarusian State University · Intro to Contemporary Information Technologies, Fall 2016/17 Digital Banking Trends . Al. Skrabniou Intro to Contemporary Information](https://reader034.vdocuments.site/reader034/viewer/2022042218/5ec45c98e8f156666a719d52/html5/thumbnails/8.jpg)
Al. Skrabniou
Intro to Contemporary Information Technologies, Fall 2016/17
Top activities
![Page 9: Digital Banking Trends - Belarusian State University · Intro to Contemporary Information Technologies, Fall 2016/17 Digital Banking Trends . Al. Skrabniou Intro to Contemporary Information](https://reader034.vdocuments.site/reader034/viewer/2022042218/5ec45c98e8f156666a719d52/html5/thumbnails/9.jpg)
Al. Skrabniou
Intro to Contemporary Information Technologies, Fall 2016/17
Complex:
mostly starting with PC
![Page 10: Digital Banking Trends - Belarusian State University · Intro to Contemporary Information Technologies, Fall 2016/17 Digital Banking Trends . Al. Skrabniou Intro to Contemporary Information](https://reader034.vdocuments.site/reader034/viewer/2022042218/5ec45c98e8f156666a719d52/html5/thumbnails/10.jpg)
Al. Skrabniou
Intro to Contemporary Information Technologies, Fall 2016/17
Shopping and trip planning:
mostly starting with tablet
![Page 11: Digital Banking Trends - Belarusian State University · Intro to Contemporary Information Technologies, Fall 2016/17 Digital Banking Trends . Al. Skrabniou Intro to Contemporary Information](https://reader034.vdocuments.site/reader034/viewer/2022042218/5ec45c98e8f156666a719d52/html5/thumbnails/11.jpg)
Al. Skrabniou
Intro to Contemporary Information Technologies, Fall 2016/17
Online activities: mostly
starting with smartphones
![Page 12: Digital Banking Trends - Belarusian State University · Intro to Contemporary Information Technologies, Fall 2016/17 Digital Banking Trends . Al. Skrabniou Intro to Contemporary Information](https://reader034.vdocuments.site/reader034/viewer/2022042218/5ec45c98e8f156666a719d52/html5/thumbnails/12.jpg)
Al. Skrabniou
Intro to Contemporary Information Technologies, Fall 2016/17
From Amazon to the Bank
![Page 13: Digital Banking Trends - Belarusian State University · Intro to Contemporary Information Technologies, Fall 2016/17 Digital Banking Trends . Al. Skrabniou Intro to Contemporary Information](https://reader034.vdocuments.site/reader034/viewer/2022042218/5ec45c98e8f156666a719d52/html5/thumbnails/13.jpg)
Al. Skrabniou
Intro to Contemporary Information Technologies, Fall 2016/17
Step 1: Explore
![Page 14: Digital Banking Trends - Belarusian State University · Intro to Contemporary Information Technologies, Fall 2016/17 Digital Banking Trends . Al. Skrabniou Intro to Contemporary Information](https://reader034.vdocuments.site/reader034/viewer/2022042218/5ec45c98e8f156666a719d52/html5/thumbnails/14.jpg)
Al. Skrabniou
Intro to Contemporary Information Technologies, Fall 2016/17
Step 2: Buy
![Page 15: Digital Banking Trends - Belarusian State University · Intro to Contemporary Information Technologies, Fall 2016/17 Digital Banking Trends . Al. Skrabniou Intro to Contemporary Information](https://reader034.vdocuments.site/reader034/viewer/2022042218/5ec45c98e8f156666a719d52/html5/thumbnails/15.jpg)
Al. Skrabniou
Intro to Contemporary Information Technologies, Fall 2016/17
Step 3: Track
![Page 16: Digital Banking Trends - Belarusian State University · Intro to Contemporary Information Technologies, Fall 2016/17 Digital Banking Trends . Al. Skrabniou Intro to Contemporary Information](https://reader034.vdocuments.site/reader034/viewer/2022042218/5ec45c98e8f156666a719d52/html5/thumbnails/16.jpg)
Al. Skrabniou
Intro to Contemporary Information Technologies, Fall 2016/17
Step 1: Explore
![Page 17: Digital Banking Trends - Belarusian State University · Intro to Contemporary Information Technologies, Fall 2016/17 Digital Banking Trends . Al. Skrabniou Intro to Contemporary Information](https://reader034.vdocuments.site/reader034/viewer/2022042218/5ec45c98e8f156666a719d52/html5/thumbnails/17.jpg)
Al. Skrabniou
Intro to Contemporary Information Technologies, Fall 2016/17
Step 2: Buy
(customer enrolment)
![Page 18: Digital Banking Trends - Belarusian State University · Intro to Contemporary Information Technologies, Fall 2016/17 Digital Banking Trends . Al. Skrabniou Intro to Contemporary Information](https://reader034.vdocuments.site/reader034/viewer/2022042218/5ec45c98e8f156666a719d52/html5/thumbnails/18.jpg)
Al. Skrabniou
Intro to Contemporary Information Technologies, Fall 2016/17
Step 3: Track
![Page 19: Digital Banking Trends - Belarusian State University · Intro to Contemporary Information Technologies, Fall 2016/17 Digital Banking Trends . Al. Skrabniou Intro to Contemporary Information](https://reader034.vdocuments.site/reader034/viewer/2022042218/5ec45c98e8f156666a719d52/html5/thumbnails/19.jpg)
Al. Skrabniou
Intro to Contemporary Information Technologies, Fall 2016/17
Different User Behavior
![Page 20: Digital Banking Trends - Belarusian State University · Intro to Contemporary Information Technologies, Fall 2016/17 Digital Banking Trends . Al. Skrabniou Intro to Contemporary Information](https://reader034.vdocuments.site/reader034/viewer/2022042218/5ec45c98e8f156666a719d52/html5/thumbnails/20.jpg)
Al. Skrabniou
Intro to Contemporary Information Technologies, Fall 2016/17
Service Design:
Customer Journey
![Page 21: Digital Banking Trends - Belarusian State University · Intro to Contemporary Information Technologies, Fall 2016/17 Digital Banking Trends . Al. Skrabniou Intro to Contemporary Information](https://reader034.vdocuments.site/reader034/viewer/2022042218/5ec45c98e8f156666a719d52/html5/thumbnails/21.jpg)
Al. Skrabniou
Intro to Contemporary Information Technologies, Fall 2016/17
Transition to
Bank 2.0 Architecture
Bank 1.0 Bank 2.0