digital assets campaign' for acronis by clevertouch

Copyright © 2011 CleverTouch Marketing. All rights reserved.

Case Study: Acronis’ Digital Assets campaign 14th June 2012


About CleverTouch

• Founded in 2009• Supported over 75 in their MA deployments • 30+ employees• Compound growth 120% p.a.• Offices in

– Alresford, nr. Winchester, U.K.– Neuchatel, Switzerland

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About Acronis

• Acronis is a leading provider of easy-to-use disaster recovery and data protection solutions.

• According to Gartner, Acronis is now the world's largest privately-held storage management software vendor.

• 175,000 B2B customers• 2.5m B2C customers• 90 countries• 14 languages


The challenge

1. Data an issue- hygiene and consistency2. Recently invested in Marketing Automation3. How to built multi-touch campaign,

integrating multiple channels4. How to raise awareness of new product

offering5. How to build pipeline, quickly

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Copyright © 2012 CleverTouch Marketing. All rights reserved. 5

Forget lead scoring, lead nurturing, automated drip programmes or CRM integration- which are all foundations for outperformance.

THE THREE biggest source of advantages Marketing Automation provides any organisation are

1. the reduction in the number of marketing communication silos.

2. The ability to scale marketing.

3. The ability to forecast future revenues

What Marketing Automation is all about?


The campaign (priority)

• Optimising MA (Workflow)

• Data

• Reciprocal Assets


Data Audit & improvement using exact and fuzzy logic matching rules…………became a global project


1. Whitepaper2. Blueprint3. Webinar


Acronis – Digital Assets (English & Dutch)


Adding value to Partners


Results

• The original objective was to get 65 attendees to attend a webinar.

• The final result was 140+ attendees with 10 immediate opportunities (worth approximately £50,000+ in year 1) and one initial sale of £10,000.

• As a result of the campaign’s success the same process was applied to a secondary campaign within a three week time frame.

• This second campaign had equally successful results with another 140+ contacts in attendance.

• ROI within 1 quarter was 4:1• Expected ROI 10:1

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………leads to even better results


Delighted customer

• “CleverTouch is an expert in Marketing Automation and an excellent partner to support campaign execution. I'd happily recommend them to anyone thinking about deploying Marketing Automation or looking to get the best from an existing deployment”.

• Ed Masson, • Head of Marketing Campaign

Management at Acronis.

Now• Senior Manager Global eMarketing

at Acronis

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Case Study: Acronis’ Digital Assets campaign 14th June 2012

digital assets campaign' for acronis by clevertouch

Business

clevertouch marketing

marketing automation3

secondary campaign

campaign execution

multitouch campaign

data protection solutions

data audit improvement

case study