Marke�ng StrategyLeverage the power of digital marke�ng

August 20, 2021Dura�on: 8 SessionsRs. 8,000 + 18% GST

Digital and Social Media Marke�ng Strategies Engaging with new consumer genera�on

Ÿ Iden�fy new and emerging opportuni�es

in the digital arena

Ÿ Learn cri�cal and crea�ve thinking skills

to drive measurable success

Ÿ Connect effec�vely with your customers

across social media

Ÿ Enhance customer engagement and

improve customer experience

Ÿ Arm your organisa�on with the tools to

successfully drive digital strategies

Who Should A�end

Ÿ Middle and senior level managers from in

public, private and not-for-profit

governmental organisa�ons and

mul�na�onals

Ÿ Professionals responsible for execu�ng

digital marke�ng strategies and

formula�ng new digital ini�a�ves for

their organiza�ons

Ÿ Execu�ves and owners of SMEs

Digital and social media hold the keys to marke�ng most effec�vely and

efficiently today and in the future. Succeeding in this complex and noisy

arena requires an understanding of the best prac�ces of these new media

keeping customer centricity and compe��ve advantage as its guiding

principles. This program has been designed to introduce you to the top-level

strategies used by businesses for marke�ng across social and digital media.

Key Takeaways

Key Topics

Ÿ 3C Framework: Connect, Convert, Con�nuously Engage

Ÿ Social media strategy, channels and analy�cs

Ÿ Content dissemina�on using social media

Ÿ Viral and influencer marke�ng

Ÿ Develop an effec�ve SEM and SEO strategy

Ÿ Email and affiliate marke�ng

Ÿ Mobile adver�sing and targe�ng strategies

Ÿ Capstone Discussion

Individual assignments, personalized feedback, virtual group work,

case studies, readings, video summaries, peer reviews with other

strategic leaders and personal reflec�on moments are combined to

s�mulate your thinking, unlock insights, change habits and firmly

embed the learning in your organiza�on's strategy.

Pedagogy

OPEN PROGRAM: COMMUNICATIONOPEN PROGRAM: MARKETING

The Faculty

The faculty members for this program are renowned industry prac��oners, researchers and globally recognized academicians who bring unparalleled knowledge and insight to the classroom.

Ÿ Become compe��ve, smart and agile by staying adap�ve to digital technologies

Ÿ Market your products and services cost effec�vely with smart digital marke�ng tac�cs

Ÿ Engage with your customers effec�vely across various social media

Ÿ Encourage employees to inculcate cri�cal and crea�ve thinking skills

DIGITAL AND SOCIAL MEDIA MARKETING STRATEGIES

Consult with an Advisor:

ramamurthyr@amaindia.org 98240 06083

Ahmedabad Management Associa�on

Benefits for Organiza�ons

Ms Aanchal Iyer

Aanchal is a Brand Performance Manager, Digital

Marke�ng Trainer, Social Media Expert and a Start-up

Specialist, having over 8000+ hours of training

corporates, aspirants, & conduc�ng workshops on

Digital Marke�ng. Aanchal holds an MBA (Marke�ng &

Human Resource) from ICFAI Business School. She has

been a guest faculty at various reputed ins�tutes

including TimesPro and Indian Ins�tute of Digital

Educa�on. Social Media, Google Ads, Email, Content are

her strongest areas.

Ms. Sonal Somani

Sonal is an “experienced” Digital Marketer, Coach &

Brand Strategist who comes from a legal & finance

background. She has worked with varied brands,

individuals, startups to create their strong offline and

online presence. Alongwith, unfolding the stories of

various brands and strengthening their posi�on on

social media, she is also mentoring young minds &

professionals looking to become Digital Marketers.

She is a Visi�ng Faculty (For Digital Marke�ng) at

Synergy School of Business Skills (Bandra (W), CST &

Dadar), Skillopedia. Sonal is also an IIM-B cer�fied

Digital Marketer.

Learn more and apply: www.amaindia.org/ama-events-programmes/Digital-Marketing

OPEN PROGRAM: MARKETING

Ahmedabad Management Associa�on

Consult with an Advisor:

ramamurthyr@amaindia.org 98240 06083

Engaging with new consumer genera�on

TOPIC OVERVIEW – LIVE ONLINE FORMATThis live online program will be offered in 90-minute sessions and will include regular breaks and significant interac�on with faculty and other par�cipants.

All �mes are Indian Standard Time (IST).

Digital and Social Media Marke�ng Strategies

DAY 2

DAY 1

DAY 3

DAY4

Session 1

Session 1

Session 1

Session 1

Session 2

Session 2

Session 2

Session 2

August 27

August 20

Ÿ Content dissemina�on using social media

Ÿ 3C Framework: Connect, Convert, Con�nuously Engage

Ÿ Viral and influencer marke�ng

Ÿ Social media strategy, channels and analy�cs

September 3 Ÿ Develop an effec�ve SEM and SEO strategy Ÿ Email and affiliate marke�ng

September 10 Ÿ Mobile adver�sing and targe�ng strategies Ÿ Capstone Discussion

Learn more and apply: www.amaindia.org/ama-events-programmes/Digital-Marketing

Program Dates: August 20, 27, September 3, 10

Dura�on: 8 Sessions

Time: 2.00 PM to 5.00 PM

Fee: Rs. 8,000 + 18% GST

DATES, DURATION, FEE:

CERTIFICATIONPar�cipants will be issued shareable E-Cer�ficate upon comple�on of the programme.

[Cer�ficate Sample Image]

AHMEDABAD MANAGEMENT ASSOCIATIONAMA Complex, ATIRA Campus, Dr. Vikram Sarabhai Marg, Ahmedabad 380 015.

www.amaindia.org ama@amaindia.org +91-079-26308601-05 Mobile: 7203030990

Register

MASTER CLASS:

FREQUENTLY ASKED QUESTIONS (FAQS): Click Here

“Digital Marketing for Business and Career Growth”

Ms. Aanchal Iyer, Brand Performance Manager and Social Media Expert

Friday, July 30, 2021From 4.00 to 5.00 PM

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