digital and cultural organisations: where are we now?
TRANSCRIPT
Digital and cultural organisations: Where are we now?
John Stack, Digital Director, Science Museum Group3 July 2015
Digital is …
Digital is …hard to define
• Technology
• Content
• Design
• Data
• Social media
• Copyright
• User generated content
Digital is …part of everything
• Programme
• Marketing
• Research
• Collection access
• Commerce
• Education
• Visitor experience
• Brand
Digital is … helping us
• Reach
• Niche
• Live
• Commerce
• Community
• Multimedia
• Interactivity
Digital is … challenging us
• Too expensive and risky
• Too cheap and easy
• Doesn’t have a “right” place in the organisation
• Doesn't respect departmental boundaries
• Is changing quickly
• Is hard to measure
• Requires new skills
• Requires us to work differently
Audiences …
Audiences …
• Expect a high-quality, seamless digital experience
• Have limitless access to information
• Need help understanding this information
• Are digital creators too and need resources to use
• Have knowledge about the collections that we don’t
We’re thinking about …
We’re thinking about… experiences
• Online
• On gallery
• Holistically
We’re thinking about… collections
• Digitisation
• Creative Commons
• Crowdsourcing
We’re thinking about… narratives
• Telling stories through the collections
• Engaging audiences with contemporary science
We’re thinking about… technology
• Solid foundations
• Sustainable
• Scalable
We’re thinking about… organisational culture
• Audience data
• Skills
• Processes
• Innovation lab
Thank you