digital analytics: nonprofit necessity | accenture · data-driven culture, determining how to use...

NONPROFIT NECESSITY

DIGITAL ANALYTICS:

SET YOURSELF APARTNonprofits face:• Complex Coordination

• Challenges to Fundraising Potential

• Technology Explosion

To survive, nonprofits must streamline and distinguish themselves

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Using analytics is highly effective when it comes to efficiency, but you must change mindsets to encourage organizations to adopt these tools

DATA AND ANALYTICS: UNTAPPED POTENTIAL

Source: Accenture Digital Adoption Report, 2016

Among nonprofits that use data and analytics, 83% see significant efficiency gains. Yet only 39% have taken up data analytics tools/resources.

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Price per GB of data storage drops by 90% every 5 years

Powerful solutions can be purchased through flexible and affordable as-a-Service models

Open-source and cloud-based platforms are reducing the cost of processing and storing data

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What’s holding you back? It shouldn’t be technology

When I arrived in 2014, we had 5 different databases and none of them talked to each other. We have consolidated our data into one location and are able to focus our efforts in a more streamlined way.

Anne-Marie GreyExecutive Director and CEO, USA for UNHCR

VANISHINGBARRIERS


There is a fear about just using analytics, and thinking that everything is just a number. People are uncomfortable with that because it doesn’t pick up the whole story. You really need to look at the right numbers, and need to balance perspectives.

The real challenge is creating a data-driven culture, determining how to use and synthesize data effectively and meaningfully. And it doesn’t end. We are constantly utilizing the data to test new ways of reaching supporters.


Courtney Brown, PHDVice President of Strategic Impact, Lumina Foundation

CHANGE MINDSETSCHANGE OUTCOMES

Technology is just the enabler. The value of analytics lies in tackling key questions, including:

• How can we show the impact of the work we have supported?

• How can we empirically show that our efforts tipped the scales?

• How can we make better use of our limited resources?

• What are trying to change, achieve or implement?


There has to be clarity in the questions we are asking and why.

F. Deming LoveVice President, Digital Strategy, Federal Reserve Bank of Philadelphia (Formerly with The Pew Charitable Trusts)

ASK THE RIGHT QUESTIONS, UNDERSTAND YOUR GOALS

BUILD MEASUREMENTS IN UPFRONT

What’s going to be driving our metrics is referring back to our strategy statement, and making sure we are able to measure where we want to be.


Dan SchoenfeldDirector of Grants and Impact Administration, Knight Foundation

START BIG—OR SMALL Nonprofits can use everyday office software to understand and analyze the most basic data


Jacob HeraldPresident and Chief Executive Officer, GuideStar

One piece of advice: get started! Microsoft excel is great. Use it! Compile data in one place to facilitate having the right discussion.

DON’T STAND STILL

Courtney Brown, PhDDirector of Strategic Impact, Lumina Foundation

Analytics are not set in stone—they should be living, breathing and constantly reassessed to make sure they are providing the information needed.

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SELF-ASSESS YOUR PROGRESS

ACCENTURE NONPROFIT ANALYTICS MATURITY MODEL

NOVICES

LOCALIZED

CENTRALIZED

LEADERS

ANALYTICAL

IMP

AC

T O

N O

PE

RA

TIO

NS

& M

ISS

ION

MATURITY

• Reactive

• Rudimentary Vision

• No Clear Ownership

• Focused Use Cases

• Standardized Data

• Mostly Manual

• Some analytic roles

• Shared Toolset

• Centralized Data

• Defined Data Governance

• Historical-based

• Broad Use of Toolsets

• Supports Unstructured Data

• Visualization

• Drives Process Improvements

• Staff Extracts Insights

• Data Culture

• Organization-wide Tools

• Shapes Programs

• Predicts and Prescribes Outcomes

• Scalable and Robust

• In-house Expertise

No matter where you are, make the commitment now to start the journey to become an Analytics Leader

BASIC DESCRIPTIVE DIAGNOSTIC PREDICTIVE PRESCRIPTIVE

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CONTINUOUSLYREFINE AND EVOLVE


Dan CardinaliPresident and CEO, Independent Sector

Be careful of how fast you work through this data analytics maturity continuum. The timing should be right. Too soon, and it can tell a daunting story. On the flipside, you should never underestimate the capability of practitioners to change to do what’s right. Facts can be incentive to move forward.


EVERY NONPROFIT CAN USE ANALYTICS TO ACHIEVE BETTER OUTCOMES

Project 8

ONE OF THE FIRST “DATA COLLABORATIVES”

SUPPORTS EIGHT COUNTRIES AND 30+ ORGANIZATIONS

HOUSES 215+ ROWS OF DATA

BUILDS NETWORKS AROUND COMMON GLOBAL CHALLENGES

From small independent charities to large foundations


ENHANCE YOUR JOURNEY

PINPOINT THE TARGET OUTCOMES

GET SUPPORT TO UNDERSTAND THE TOOLS

DON’T BE AFRAID TO FAIL

SHARE, COLLABORATE AND SCALE CHANGE

Maintain an open mind

Be ready to fail fast, and reboot to try again. Some tools may work better than other. When diving deep into the benefit of analytics, you may need to face some internal truths about the outcomes of funded programs or ways of working that need change.

Be clear about your end goal

Are you aiming for higher operational efficiency? Greater beneficiary reach?

Look internally and externally

Grantees, grantors and those working in the social impact space can streamline efforts globally by creating a baseline standard for reporting.

Digital analytics are here to stay

Grantees, grantors, innovators, data geeks and creatives must work together and be open to sharing methods, data and results to enhance social impact initiatives and causes around the world.


We are looking at using data and information responsibly to drive our decision making—and we are being good stewards of our funds because of that.

Courtney Brown, PhDVice President of Strategic Impact, Lumina Foundation

WHAT WILL YOUR ORGANIZATION ACHIEVE?


WHAT WILL YOUR ORGANIZATION ACHIEVE?


Dan CardinaliPresident and CEO, Independent Sector

Over a seven-year period, we accrued $85 million

with 25 percent more efficiency, 25 percent

increase in students served, and 35 percent

graduation rate increase. We used data-driven

process in student outcomes and operations. The

ROI was a product of a virtuous cycle. I do believe

that data in the absence of story are dead on

arrival.

We needed to figure out who we needed based on what we needed to know. The manner in which we collected data affected every person in the organization. We brought in experts to guide us. But once we started, our analytics efforts allowed us to move faster and smarter. We also had the support of board and staff. More data was more justification. We invested $4M over 2 years and the returns were impressive.


LET’S GET GOING NOW

CLICK TO LEARN MORE ABOUT DIGITAL ANALYTICS TO BUILD YOUR INTELLIGENT NONPROFIT ENTERPRISE

MARTY RODGERSManaging Director, Nonprofit Group

AMIT PATELAssociate Director, Nonprofit Group Lead

ANGELA JHANJIStrategy Manager, Nonprofit Group

ELAINE TURVILLEManaging Director, Nonprofit Group

Learn more at accenture.com/nonprofitanalytics

https://www.accenture.com/us-en/insight-digital-analytics-non-profit-necessity?sr_source=lift_taboola&c=psv_pscsfy18ss_10000003&n=smc_0817


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ABOUT ACCENTUREAccenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 411,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

Copyright © 2017 Accenture. All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

This document makes descriptive reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to representor imply the existence of an association between Accenture and the lawful owners of such trademarks.

This document is produced by Accenture as general information on the subject. It is not intended to provide advice on your specific circumstances.

If you require advice or further details on any matters referred to, please contact your Accenture representative.

ABOUT ACCENTURE’S NONPROFIT GROUPBeyond our commitment to our clients is our dedication to improving the way the world works and lives. The social sector is extremely diverse, encompassing mission service nonprofits, cultural institutions, foundations, associations, multilaterals, and others. Accenture helps clients throughout the sector, combining our industry leading services and expertise derived from our work with leading commercial companies and governments—and applying this unique skillset to address the particular challenges confronting the social sector. We help our nonprofit clients to transform their mission, unlock their digital potential, and enable improved service delivery. The result is unparalleled: enterprise-grade strategy and operations applied to accomplish the mission better, faster, and more effectively.

digital analytics: nonprofit necessity | accenture · data-driven culture, determining how to use...

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