digital agenda for europe supporting innovation bror salmelin advisor to the dg european commission...
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Digital Agenda for Europe Supporting Innovation
Bror SalmelinAdvisor to the DG
European [email protected]
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EU 2020
Europe 2020 puts forward three mutuallyreinforcing priorities: • Smart growth: developing an economy based on
knowledge and innovation. • Sustainable growth: promoting a more resource
efficient, greener and more competitive economy. • Inclusive growth: fostering a high-employment
economy delivering social and territorial cohesion.
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The 7 action areasencompassing 101 Actions
and 31 legislative proposals
Interoperability and standards
A vibrant digital single market
Trust and Security
Research and innovation
Enhancing digital literacy, skills and
inclusion
ICT-enabled benefits for EU society
Fast and ultra fast internet access
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Digital public services
EU citizens use eGovernment
Member States have online cross-border public services
ALSO: EU citizens access eHealth online
50%
50%
100%100%
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Innovation?
• Make things happen!
• Science based linear innovation is NOT mainstream anymore!
• User-centric innovation • Open innovation• Systemic innovation• Experimental mash-up
• Require – Environments with courage– Funding with courage– Processes with courage (curiosity, exploration)
• Is Europe a good place to merge these? Values, ways of doing business, links cross-border? Technology infrastructure? Leadership?
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The World is Flat - a level Playing Field ?
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The World is…spiky (by Richard Florida)
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www.NIC40.org
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5.55.04.54.03.53.0
5.5
5.0
4.5
4.0
3.5
Process Capital
Mar
ket Cap
ital
2008
2007
2006
2005
2004 2003 2002
2001
2000
1999
19981997
1996
1995
Scatterplot of Market Capital vs. Process Capital of Greece
www.NIC40.org
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Innovating together!
Open
InnovationCitizens
and users
ApplicationEnvironments
Technology andInfrastructure
Organisationand methods
Expertise
Creative Commons; tools, IPR, practise, experience
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Innovation moving out of the Lab
Centralized inward looking innovationClosed Innovation
Ecosystem centric, cross-organizational innovation
Innovation Networks
Sources: Chesbrough 2003, Forrester 2004, von Hippel 2005
Externally focused, collaborative innovation Open Innovation
Action Space for Living Labs
User Involvement
EnthusiastsEarly Adopters
(Visionaries)
Mainstream Users
Public & Private research funding Seed Money
Venture Capital
Industry
BanksPre-Commercial Gap*
Chasm**
* MacDonald and Associates, 2004 ** Geoffrey A Moore: Crossing the Chasm, 1999
Fundamental Research
Applied Research
DemonstrationPiloting
Service & Product
DevelopmentMarket
Living Labs:
User-driven open innovation involving all relevant players
of the value network
Business-Citizens-Government Partnerships
Early Majority(Pragmatics)
Action space for Living Labs along the technology adaption cycle
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European Innovation System?
FROM END PRODUCT CAN NOT BEEN SEEN
THE COOKING PROCESS IN DETAILS:
BUT IT REQUIRES RIGHT INGREDIENTS,
ENERGY AND COOKING
LOCAL FLAVORING
People, users
IdeasEnterprises
Openness in the process
Local/Regional flavor
Leaders
The cooking pot (Living
Labs)
THE FIRE:
Public – Private – Civic partnership
Creative commons
Precommercial Public Procurement
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More Information
• FP7: http://ec.europa.eu/fp7/ict• www.openinnovation-platform.eu• DG Information Society and Media:
Directorate H; ICT addressing Societal Challenges– [email protected]