O 'freakonomics' da internet brasileira

Did you know?

Alexander Banks, comScore

Digital Age, Sao Paulo August 2010

2© comScore, Inc. Proprietary and Confidential.

How big is the Brazilian Internet Population?

Brazil37.7 MM

U.K.38.2 MM

India39.2 MM

France41.1 MM

Russia42.5 MM

S.Korea29.9 MM

Canada23.0 MM Italy

21.8 MM

Mexico17.0 MM

June 2010, Home and Work Users Aged 15+

3© comScore, Inc. Proprietary and Confidential.

Total Internet Population (incl. Internet cafes, shared access etc.)

Brazil74.1 MM

India67.0 MM

China384 MM

Mexico28.8 MM

June 2010, Extended Universe Estimates

4© comScore, Inc. Proprietary and Confidential.

Did you know…

Brazil almost consumes more pages online than Italy & Holland combined

5© comScore, Inc. Proprietary and Confidential.

Did you know…

5

… that there are 24 million Internet users under age 35 in Brazil?

77%

73%

72%

72%

69%

69%

68%

64%

62%

62%

23%

27%

28%

28%

31%

31%

32%

36%

38%

38%

India

Venezuela

Indonesia

Vietnam

Philippines

Turkey

Mexico

Brazil

China

Russian Federation

Under 35 Over 35

#8

Share of Internet Population Under the Age of 35

24 million…

… this is more than

the combined total

Internet audiences

of Sweden, Belgium,

Austria, Switzerland,

and Denmark

6© comScore, Inc. Proprietary and Confidential.

Did you know…

Region Name % Composition UV % Composition PV % Composition Min

Southeast (4) 66.9% 65.6% 64.9%

South (5) 14.1% 15.1% 15.6%

Northeast (2) 10.6% 11.5% 11.6%

Center-west (1) 6.3% 6.0% 6.1%

North (3) 2% 1.7% 1.8%

100% 100% 100%

Brazil - Regions States

North Region

Acre

Amazonas

Roraima

Amapá

Pará

Tocantins

Rondônia

Northeast Region

Maranhão

Piauí

Ceará

Rio Grande do Norte

Paraíba

Pernambuco

Alagoas

Sergipe

Bahia

Central-West Region

Mato Grosso

Distrito Federal

Goiás

Mato Grosso do Sul

Southeast Region

Minas Gerais

Espírito Santo

São Paulo

Rio de Janeiro

South Region

Paraná

Santa Catarina

Rio Grande do Sul

Source: comScore, June 2010

7© comScore, Inc. Proprietary and Confidential.

Did you know…

282,699 different domains worldwide

In June 2010, comScore reported on

22,452 different domains in Brazil

49,130 in the United States

4,953 in Argentina5,131 in China

23,970 in India

32,510 in the United Kingdom

17,753 in Spain10,817 in Mexico

8© comScore, Inc. Proprietary and Confidential.

Did you know…

#1 in Brazil is GOOGLE.COM.BR…

…not a surprise

but #22,452 is FLOWGO.COM.BR with

approx. 4,008 UVs in June

9© comScore, Inc. Proprietary and Confidential.

Did you know…

Microsoft Sites, 31%

Google Sites, 26%

Terra -Telefonica, 3%

UOL, 4%

Organizacoes Globo, 3%

Yahoo! Sites, 1%

iG Sites, 1%

All Others, 32%

A quarter of all time spent

online in Brazil is spent on

MSN Live Messenger

Another 14% is spent on Orkut

…Microsoft and Google are the largest properties in Brazil, but there

are two entities that take up almost 40% of Brazilian’s time spent online

10© comScore, Inc. Proprietary and Confidential.

Did you know…

In June, Brazilians spent 8.1B minutes on

Orkut and consumed almost 21.5B pages

This is more time than the entire Internet

audiences of Portugal and South Africa spent online combined

This is more than 25% of all pages viewed in

Brazil, and more than the entire online

audiences in both Australia and Colombia

Brazil views almost 80% of all of Orkut’s pages

worldwide

June 2010, Home and Work Users Aged 15+

11© comScore, Inc. Proprietary and Confidential.

Did you know…

…almost 9 out of every 10 Brazilians streamed a video online during the month of June (aprox. 35,049,200)

This number increased in July to 35,577,200, however the number of video streams fell from 3.34B in June to 3.32B

In comparison, in Mexico we tracked 16.7M unique video viewers and 1.98B video streams

11

12© comScore, Inc. Proprietary and Confidential.

Did you know…

More than 1 in every 5 Brazilian Internet users visited Twitter.com in June

12

13© comScore, Inc. Proprietary and Confidential.

Did you know…

Out of 40+ countries reported on each month, Brazil has the 4th highest

reach of the Blogs category

14© comScore, Inc. Proprietary and Confidential.

Did you know…

Brazilians love the Instant Messenger category

14

15© comScore, Inc. Proprietary and Confidential.

Did you know…

More than 2 out of every 3 Brazilian Internet users visited a Retail site during June

15

16© comScore, Inc. Proprietary and Confidential.

Did you know…

The Retail category in Brazil grew from 741 different entities reported in June 2009 to 1,516 entities reported in June 2010

17© comScore, Inc. Proprietary and Confidential.

Did you know…

Brazil makes up approx. 35% of the Latin American online audience, but accounted for 61% of the regional ecommerce dollars spent online in 2009

Source: comScore Marketing Solutions Custom Research, FY 2009

18© comScore, Inc. Proprietary and Confidential.

Did you know…

comScore has an office in SP, as well as versions of comscore.com and our user interface in Portuguese