digital advocacy and storytelling
DESCRIPTION
How you can use social media to tell your story and spark a movement.TRANSCRIPT
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Digital Advocacy: Storytelling that builds champions and ignites movements
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2013-03-20 2@shaw_tim #SMBYYC2013-03-20 2@shaw_tim #SMBYYC
Today we’re talking about
Advocacy…
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2013-03-20 3@shaw_tim #SMBYYC2013-03-20 3@shaw_tim #SMBYYC
Today we’re talking about
and Social Media…
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2013-03-20 4@shaw_tim #SMBYYC2013-03-20 4@shaw_tim #SMBYYC
Today we’re talking aboutbut really Storytelling.
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2013-03-20 5@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Inform | Involve | Inspire
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2013-03-20 6@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Inform | Involve | Inspire
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2013-03-20 7@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Set the right goals
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2013-03-20 8@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Know why
Really know.
you’re here
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2013-03-20 9@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Find your audience
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2013-03-20 10@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Find your audience
Know whoYou need to reach
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2013-03-20 11@shaw_tim #SMBYYC@shaw_tim #SMBYYC
What’s happeningRight now?
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2013-03-20 12@shaw_tim #SMBYYC@shaw_tim #SMBYYC
http://farm5.static.flickr.com/4005/4328455047_fa7c4d7f0c_b.jpg
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2013-03-20 13@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Now, listen carefully
For…
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2013-03-20 14@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Now, listen carefully
To people…
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2013-03-20 15@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Plan your attack
Well, really justhave a plan…
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2013-03-20 16@shaw_tim #SMBYYC@shaw_tim #SMBYYC
How do you want to engage?
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2013-03-20 17@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Establish your voice
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2013-03-20 18@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Establish your character
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2013-03-20 19@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Establish your tone
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2013-03-20 20@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Establish your language
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2013-03-20 21@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Establish your purpose
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2013-03-20 22@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Build the infrastructure
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2013-03-20 23@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Inform | Involve | Inspire
2.0
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2013-03-20 24@shaw_tim #SMBYYC@shaw_tim #SMBYYC
What is your message
http://www.flickr.com/photos/isabellewong/2978822643/sizes/l/in/photostream/
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2013-03-20 25@shaw_tim #SMBYYC@shaw_tim #SMBYYC
How do you participate
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2013-03-20 26@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Inform | Involve | Inspire
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2013-03-20 27@shaw_tim #SMBYYC@shaw_tim #SMBYYC
The story
Be a person like me
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2013-03-20 28@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Tell great stories
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2013-03-20 29@shaw_tim #SMBYYC@shaw_tim #SMBYYC
I had to know and understand my own story before I could listen
and help other people with theirs.
– Barack Obama
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2013-03-20 30@shaw_tim #SMBYYC@shaw_tim #SMBYYC
There’s always more to the story
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2013-03-20 31@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Make it meaningful
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2013-03-20 32@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Make it believable
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2013-03-20 33@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Make it real
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2013-03-20 34@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Make it visual
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2013-03-20 35@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Inspire change
No big deal.
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2013-03-20 36@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Keep your audience
On the edge of their seats
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2013-03-20 37@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Everyone is doing itSharing, that is
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2013-03-20 38@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Don’t fall into silos
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2013-03-20 39@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Make the ask
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2013-03-20 40@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Ask for something
And be specific
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2013-03-20 41@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Make it simple
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2013-03-20 42@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Know where to go
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2013-03-20 43@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Pay attention. Be flexible.
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2013-03-20 44@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Pay attention. Be flexible.
Monitor
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2013-03-20 45@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Pay attention. Be flexible.
Evaluate
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2013-03-20 46@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Pay attention. Be flexible.
Assess
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2013-03-20 47@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Pay attention. Be flexible.
Adapt
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2013-03-20 48@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Support your champions
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2013-03-20 49@shaw_tim #SMBYYC@shaw_tim #SMBYYC
See, it’s simple
Right?
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2013-03-20 50@shaw_tim #SMBYYC@shaw_tim #SMBYYC
A few more rules
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2013-03-20 51@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Be honest
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2013-03-20 52@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Be transparent
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2013-03-20 53@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Be generous
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2013-03-20 54@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Share
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2013-03-20 55@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Be supportive
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2013-03-20 56@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Be responsive
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2013-03-20 57@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Be collaborative
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2013-03-20 58@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Listen!
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2013-03-20 59@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Provide value
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2013-03-20 60@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Invest time
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2013-03-20 61@shaw_tim #SMBYYC@shaw_tim #SMBYYC
Give a damn.