If you want your product, brand or business towork, advertising is the tool for the same. Howevergood your product is, it might just not work becausepeople are not aware of it. You got to reach out toyour target and not wait for the target to reach outto you, because this might or might not happen.They say that if the product is of best quality no onecan stop it from selling. But, this is not the caseanymore.

outshining other mediums But again, advertising isn’t that cheap. Television,print as well as radio cost almost a fortune. The bigfish in order to tap the major share of market, doadvertise through these mediums but for SME’s(small and medium sized) brands and businesses it isnearly impossible to make such huge investments.

Outshining Other Mediums

Digital Signage is highly interactive as compared to print oroutdoor or below the line advertising mediums because itmakes appropriate use of images, text messages as well asvideos for making their ad interactive. Also, digital signs areall about instant advertising.