Facebook AdvertisingTarget by:Location (Country, City, State, Zip Code)AgeGenderInterests (specific)Categories (broad)ConnectionsFriends of ConnectionsInterested InRelationship StatusEducationWorkplaceLanguage
Keys to successful landing pages
• Align headlines/page titles with the ad
• Focus on communicating main benefits of your location/conference
• Customized/aligned to audience
• Strong call to action
• Social proof
• Test to optimize conversion (use a tool like Optimizely)