DIGITAL AGE OF DESIGN

New TechnologyNew Technology

Starting in the 1990’s, graphic design experienced a change from its previous postmodern look.

Digital technology enabled single designers to create artwork that used to take countless numbers of people to create.

As technologies such as the Macintosh computer, PostScript programs and PageMaker progressed, so did the face of design.

Starting in the 1990’s, graphic design experienced a change from its previous postmodern look.

Digital technology enabled single designers to create artwork that used to take countless numbers of people to create.

As technologies such as the Macintosh computer, PostScript programs and PageMaker progressed, so did the face of design.

Before digital technologies, graphic designers, typesetters, production artists, camera operators, platemakers and others were all involved in the process. From the 1990’s on, these narrow specializations were no longer needed.

Using a desktop computer saved massive amounts of time and money, and by the mid-90’s, the number of designers working on their own increased exponentially.

Before digital technologies, graphic designers, typesetters, production artists, camera operators, platemakers and others were all involved in the process. From the 1990’s on, these narrow specializations were no longer needed.

Using a desktop computer saved massive amounts of time and money, and by the mid-90’s, the number of designers working on their own increased exponentially.

Internet ExplosionInternet ExplosionWith the explosion of

the internet, the web became another media outlet to solve design problems.

Websites can bring images and messages to the mass market in a much more appealing way because of the incorporation of video and audio.

With the explosion of the internet, the web became another media outlet to solve design problems.

Websites can bring images and messages to the mass market in a much more appealing way because of the incorporation of video and audio.

Wired magazine started in 1993.

Wired magazine started in 1993.

The “Grunge” LookThe “Grunge” Look Keeping with the music

scene of the time, graphic design also adopted a chaotic, blurred type of look in the early 90’s.

It was a controversial design style, and part of the controversy of the “grunge” look came from consumers’ distrust of advertisers use of “hip” designs to sell.

Keeping with the music scene of the time, graphic design also adopted a chaotic, blurred type of look in the early 90’s.

It was a controversial design style, and part of the controversy of the “grunge” look came from consumers’ distrust of advertisers use of “hip” designs to sell.

“MTV” generation“MTV” generation

One publication on the cutting edge of the Grunge design scene

at the time was Ray Gun.

One publication on the cutting edge of the Grunge design scene

at the time was Ray Gun.

David Carson“inspired young designers while angering others who believed he

was crossing the line between order and chaos” -Meggs

David Carson“inspired young designers while angering others who believed he

was crossing the line between order and chaos” -Meggs

David Carson was one of Ray Gun’s most controversial art directors.

His unorthodox typography was near illegible at times.

His page design was a combination of blurred, overlapping and faded images and type.

David Carson was one of Ray Gun’s most controversial art directors.

His unorthodox typography was near illegible at times.

His page design was a combination of blurred, overlapping and faded images and type.

Carson’s motto

Art Chantry“…a part of the anti-establishment subculture while on the other (hand) working selectively for mainstream commercial clients” -

Eskilson

Art Chantry“…a part of the anti-establishment subculture while on the other (hand) working selectively for mainstream commercial clients” -

Eskilson

First found work for concert and band publicity.

Chantry blends photographs, chaotic lettering, bright colors and doodled drawings

First found work for concert and band publicity.

Chantry blends photographs, chaotic lettering, bright colors and doodled drawings

Stefan Sagmeister“yearns for design that means something, that connects

people at a human level” -Eskilson

Stefan Sagmeister“yearns for design that means something, that connects

people at a human level” -Eskilson

Came up with a revolutionary stylistic device, a “tattooed look.”

He even went so far as having his assistant carve letters into his body with a knife for his legendary poster for a lecture at Cranbrook Academy.

Came up with a revolutionary stylistic device, a “tattooed look.”

He even went so far as having his assistant carve letters into his body with a knife for his legendary poster for a lecture at Cranbrook Academy.

More Digital DesignsMore Digital Designs

ResourcesResources Meggs, Philip. Meggs’ History of Graphic

Design. Hoboken: John Wiley & Sons, 2006.

Eskilson, Stephen. Graphic Design: A New History. New Haven: Yale

University Press, 2007. Gibson, William. Ray Gun: Out of Control.

New York: Simon & Schuster Editions, 1997.

www.philipsleingallery.com/view.php?todo=viewall&rtst=42&n=Art+Chantry

Meggs, Philip. Meggs’ History of Graphic Design. Hoboken: John Wiley &

Sons, 2006. Eskilson, Stephen. Graphic Design: A New

History. New Haven: Yale University Press, 2007.

Gibson, William. Ray Gun: Out of Control. New York: Simon & Schuster

Editions, 1997. www.philipsleingallery.com/view.php?

todo=viewall&rtst=42&n=Art+Chantry