Digipaks

Mimics the scrap book of a killer. The use of messy tape to secure the images and the constant relation to women through their feet creates an uncomfortable mood.

White liquid under women could be used to connote blood however, the use of white takes the serious effect away making it more artistic.

Reminds viewer of a cross word due to the colour portrays the effect the music might have on the listener, confusion. Also looks like an optical illusion could hint there are hidden messages in the lyrics of the songs.

Bright colours give album a pop art effect and an uplifting mood the album hinting the genre of music is pop.

Bands image is featured in black and white which contrasts with the coloured images and could be used to symbolism newspaper clippings.

Very simplistic design and theme which lingers throughout all of the panels. A simple black background is used with an image of the Band member who has been edited to make their brightly coloured clothing more distinct. Connotes how he band stand out and are something new, a new light for the genre of music.

Wearing ordinary clothes reflect their personality which can be shared with the audience. Reveals they care about their music rather than appearance which links into why in two images the members are facing away from the camera and are facing each other instead.

Only image which goes against the overall layout as the colour scheme has changed to grey. Gives the album more uniqueness as the image adds an artistic sense to the music and although simplistic it is interesting to look at and find out how it relates to the music. Again, adding the sense that the band aren’t typical and bring something new and creative to the genre of music.

As a whole the digipak is purely based on the appearance of the artist who is made to look angelic and like a princess. This allows the audience to identify the artist’s personality as being fun and in a sense childish as it appears she is trapped in a childhood fantasy.

Main colours are pink and white which have strong connotations of sweets and even the clouds are designed to look like candy floss. This could suggest the artist has a sweet personality and also reveals the target audience are likely to be females. From the use of this colour scheme and the focus on the artist it is clear he identify the genre of music is pop.

The discs themselves are designed to look like sweet treats which makes the digipak look like a fantasy world built out of sweets. This could suggest to the audience that if they purchase this album they will feel like they are in this fantasy.

This digipak is extremely simplistic and is similar to a design I would like to use for the creation of my own digipak. The use of the plain white backgrounds work really well to highlight the characters and ensure attention isn’t drawn from them.

I am fond of the fact the actual band aren’t featured and instead they have animated characters to represent the band members which has worked as an overall image for the band gorillaz and has allowed them to have this unique twist on their bands image.

By having only the animated characters featured as the band it forms a special link between the core fans and the artist as they are the ones who can identify that they are the ‘band’ whereas people who don’t know the artist will be confused as to why there are these cartoons. Thus the fans are in some way referenced/ acknowledged through the CD.

Chosen digipakNine inch nails

Script for presentationColours

- The colour scheme of the digipak consists of earthy brown tones which are normally used to gives a natural or soothing appearance however in this instance the colours connote rust and gives a sense of discomfort to the viewer. Already this portrays the style of music the band produces is dark music possibly from the rock genre.

- On the inside covers of the digipak red colours are used which have orange undertones making it appear like fire and adding to the illusion that the album has endured damage or neglect. The presence of this fire can be used to signify hell revealing that the band probably produce music with religious symbolisms hidden in the lyrics.

- As for our band the colour scheme used in this digipak wouldn’t work for them as it goes against the conventions of the indie/pop genre an would give the wrong impression of our band.

Images The images used on the digipak are rather strong and unusual.

There is no image of the band which is done for an artistic effect as it appears the whole album design has been dedicated to make the audience feel a certain way possibly discomfort as the visual all appear negative and unappealing to look at.

The use of random smudges of dark browns mimics the album becoming rustic and decaying away which could be a reflection of the disorientation of the music.

Two panels of the digipak feature similar images of holes in a wall which look like nails have been hammered into this relating to the bands name ‘nine inch nails.’ This creates negative connotations of isolation and it makes the audience feel nailed into a putrid room and being forced to stare at this wall. Above the holes are what looks like scratch marks which symbolisms going insane which could be the theme the band focused on when producing the soundtrack or how the audience will feel when listening to the music.

CDThere are two CD’s in the digipak which adds to the sentimental value for fans as they are getting something new by purchasing the digipak as it acts like a special edition for the CD. This would work well as a selling point for our digipak as it persuades core fans to purchase the album. As for the CD design it appears to mimic a fossil which I particularly like as it adds a sense of beauty to the album due to the interesting shapes formed onto it. This adds to the connotations of aging but in a more natural way as fossilisation is a natural process. This could be a subliminal message as it hints to the audience that the album should be treasured for years to come. It also adds a sense of importance to the album as fossils are seen as beautiful and rare as they often are only seen in museums thus informing the audience they own something rare.