By Emily Ratcliffe

• Caro Emerald is a Dutch Pop and Jazz Artist.

• The digipak I will be looking at is for her album ‘Deleted Scenes From the Cutting Room Floor’.

• The digipak will be similar to the digipak I will be creating.

-Bold colours used. Mixture of red, orange, black and white. Red = Passion/ Romance/ Anger.Orange= Optimism/ Eccentricity White = PurityBlack= Unhappiness/ Mystery

-Capitalised text with an elaboratealbum name.

-Photo of artist is vague but idolising, appears mysterious and star-like.

- Artist’s name stated at the bottom of the digipak cover.

-Bright colours used throughout. House style of red, yellow and black (bold colours connoting passion/ emotion).

-Simplistically laid out- minimalistic approach. Small amounts of text (but capitalised and large).

-Photos of the artist retain similarity to the photos on the cover.

- Entropic colours, mismatching. This makes the album stand out.

-The house style is continuous. Red, white and yellow colouring is used.

-Simplistic design. List of the songs, written clearly on the left hand side.

-The barcode is shown clearly in the bottom right hand corner.

- Smaller, more subtle font used for the back.