+

Digipak ResearchDigipak research on current product ideas and

background information.

+Digipak Research

Digipaks are commonly used for promotion of the artist or band, a

digipak helps within this as they are not like a normal jewel case

holder, these are cardboard and can be folded in a way similar to a book.

Digipaks can contain more than one disk and this becomes very helpful

as digipaks are used for promotion and usually hold the special edition

CD’s or DVD’s that can simply be folded away for easy storage.

Digipaks hold there CD’s with a thin plastic tray attached to the

cardboard cover, there is a weakness to this as they aren’t very strong

and easily ruin, both plastic tray and cardboard.

+Conventions of a Digipak

1. Image of the band/artist.

2. Logo/name.

3. Picture with resemblance to the artist or their music.

4. Images of the band/artist live, touring, getting ready.

5. Catchy phrases.

6. Quotes from the band/artist.

7. Tributes to those around them.

8. Songs by the band/artist.

+Existing Product Analysis

Here is the digipak of one of

Rihanna’s Albums. I really like this

digipak as an example because it

has a constant theme running all

the way through it. My attraction to

this particular one was that

throughout its theme its more of

an old eclectic urban look which

may be something I intend to

apply to my own digipak. The only

criticism I have for the example is

that its all images with very little

writing and I would like some

inscriptions on the back of my own

product.