Lauren and Ria

Digipak Analysis

The bottom of the spine contains the record company; LLRecords and the barcode number from the last pane. The font we used for this is the same font which we used for the back cover pane , it is simple as it is purely giving information.

Artist name: LolaWe wanted the artists name to be in bold capital letters as it was also her brand name and the way in which her fans would recognise her. By having only Lola it suggests she is an approachable character and not a diva celebrity alike some artists.

Album name: Lost FaithWe decided to use the font Bradley for this as we wanted it to be quite soft and not too over the top as she is not portrayed as a diva character wanting lots of attention. This is therefore simple and elegant. Colour scheme: As mentioned on the spine we also decided to use a gradient for the front cover pane in order to make it look more natural whilst incorporating our colours into it.

Decoration: We decided to add a small flower I n the bottom right hand corner of our digipak in order to add a little extra so it didn’t look too plain and boring, but also because it then matches the name of the album in which the flower is incorporated.

Photo: When we were deciding which photo to use as our front cover, we came across this photo and instantly liked it. We liked that she was not looking straight at the camera as she is portrayed as a vulnerable character. This is also shown through the way in which she holds herself, almost trying to cover and hide herself from the camera. However, by wearing no visible clothing she is portrayed as pure and simple alike the music video in which she is wearing a simple white dress.

For the spine we have included the artists name; Lola Brooks and the album name; Lost Faith on the top of the spine. We used the same font for this as we did for the writing on the front pane ( Bradley)

Album spine: For the spine we decided we wanted a visible colour gradient from light purple to white

Boarder: We have used a boarder on the digipak in order to even out the rule of thirds as well as using it as a guide in order to use the space wisely and not overcrowd it.

Artist Name: We used the same font and colour as the front cover in order to keep a consistent digipak. Only using Lola creates a connection with her audience portraying her as a more down to earth character.

Photo: We chose this image as this pane acts as a pull out poster in order to make our digipak more special and differentiate it from other digipaks. This is therefore a smaller segment of the whole picture. The full size picture is on the poster which is used to advertise this digipak. We done this in order to keep the consistency between the two and provide something different for her audience.

Boarder: We have used the boarder on all the panes in order to keep the consistency between them and add a little design so the pane does not look too plain and boring. It creates a finished look for the digipak as they all match and look professional.

Decoration: We have incorporated the small flower on this pane in the top left hand corner in order to keep the panes consistent as well as balancing it as the right hand side has a large photo.

Colour: In this particular pane we have used a block colour background in order to make the photo more natural however we have a slight gradient in order to keep the pane consistent.

Boarder: We have used the boarder in order to keep the consistency between the panes. They are the same colour and width ensuring they are all the same.

Decoration: We have again used the small flower as decoration in the bottom left corner, keeping all the panes consistent.

Album name: We added the album name to the disk using the same font as the front cover (Bradley) and including the small flower in-between. The position of the album name makes it appear to be on the papers which are on the disk.

CD disk: For the Cd disk we took photos of the ripped up cards and letters as we thought it would be the perfect link between the music video and the album. We then decorated it by adding a boarder around the inside and outside of the CD to show a clear separation between the disk and the case. We keep the colour of this boarder the same as the main boarder in order to keep the consistency.

Colour: We have used a gradient on this pane in order to ensure that all the panes match incorporating the same colours.

Decoration: The small flower is in the top right hand corner, used to balance thee photo and text on this pane

Boarder: The boarder is again the same as the other panes.

Photo: We chose this photo as it creates the perfect balance with the text on the right hand side, whilst it also shows her wearing the white dress which she wore in the music video, creating links and keeping the consistency.

Track list: This is on the right hand side balancing the photo. The font colour and style matches the fonts used on the other panes keeping to the same colour and Bradley font.

Barcode: A barcode is essential for the back cover as it acts as a method for the audience to buy the album, without this the album would not be able to be retailed.

Record company and information: This has the record company name (LLRecords) as well as the information stating that it is copyrighted and it is illegal to copy this album.

Colour: This pane again has a gradient keeping the panes all consistent in colour. Whilst also looking natural so the photo does not look fake or edited.