digimarc discover digital watermarking demo materials

Scan items using Digimarc Discover™ for the latest from J&L 111017-J&N_Woman-AD.indd 1 10/31/11 3:29 PM The Digimarc ® Discover Advantage DIGIMARC CORPORATION 9405 SW Gemini Drive, Beaverton, OR 97008 T: +1.800 DIGIMARC (344.4627) F: +1.503.469.4777 [email protected] www.digimarc.com ABOUT DIGIMARC CORPORATION Digimarc Corporation (NASDAQ:DMRC), based in Beaverton, Oregon, is a leading innovator and technology provider, enabling businesses and governments worldwide to enrich everyday living by giving persistent digital identities to all forms of media and many other objects. Copyright © 2013 Digimarc Corporation. Digimarc and the Digimarc logo are registered trademarks of Digimarc Corporation. All rights reserved. All other trademarks are the exclusive property of their respective companies. Get Started Today! There are no long term contracts or high prices to negotiate. We’ve created the Digimarc Discover ID Manager to be easy, affordable and accessible. You can instantly set up a new account and begin creating many new and exciting experiences from print and audio. Engage your consumers with an entirely new way to experience your brand and take immediate action on your products and services. Mobile is exciting, measurable and with us 24/7. Visit www.digimarc.com/discover to get started. Download the FREE Digimarc Discover app ( / ) and experience the power of hot-spots for yourself in the ad on the following page. Hot-Spot: “Collection” Hot-Spot: “Hair Accessories” Hot-Spot: “Makeup” Hot-Spot: “Jewelry” Hot-Spot: “Vest” Hot-Spot: “Dress” Scan items using Digimarc Discover™ for the latest from J&L The above example shows how the watermark's banner image, when coupled with a call-to-action, can improve conversion rates in retail ads where multiple items are available for purchase. Multiple “Hot-Spots” in a Single Ad or Image Publishers now have the ability to use digital watermarks to create multiple “hot-spots” within a single image, advertisement, or whole page to help increase conversion rates. Each hot- spot will initiate a banner to appear onscreen when the user’s smartphone is held over the watermarked region. Rolling over a hot-spot, consumers can select the product or item of most interest and – with one tap of the label – access speciﬁc product information.

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Page 1: Digimarc Discover Digital Watermarking Demo Materials

Scan items using Digimarc Discover™ for the latest fromJ&L

111017-J&N_Woman-AD.indd 1 10/31/11 3:29 PM

The Digimarc® Discover Advantage

DIGIMARC CORPORATION9405 SW Gemini Drive, Beaverton, OR 97008

T: +1.800 DIGIMARC (344.4627) F: +1.503.469.4777

[email protected]

ABOUT DIGIMARC CORPORATIONDigimarc Corporation (NASDAQ:DMRC), based in Beaverton,

Oregon, is a leading innovator and technology provider, enabling

businesses and governments worldwide to enrich everyday living

Digimarc and the Digimarc logo are registered trademarks of

are the exclusive property of their respective companies.

Get Started Today!There are no long term contracts or high prices to negotiate. We’ve created the Digimarc Discover ID Manager to be easy, affordable and accessible. You can instantlyset up a new account and begin creating many new and exciting experiences from print and audio. Engage your consumers with an entirely new way to experience your brand and take immediate action on your products and services. Mobile is exciting, measurable and with us 24/7.

Visit www.digimarc.com/discover to get started.

Download the FREE Digimarc Discover app ( / ) and experience the power of

hot-spots for yourself in the ad on the following page.

Hot-Spot: “Collection”

Hot-Spot: “Hair Accessories”

Hot-Spot: “Makeup”

Hot-Spot: “Jewelry”

Hot-Spot: “Vest”

Hot-Spot: “Dress”

Scan items using Digimarc Discover™ for the latest fromJ&L

111017-J&N_Woman-AD.indd 1 10/31/11 3:29 PM

The above example shows how the watermark's banner image, when coupled with a call-to-action, can improve conversion rates in retail ads where multiple items are available for purchase.

Multiple “Hot-Spots” in a Single Ad or Image

Publishers now have the ability to use digital watermarks to create multiple “hot-spots” within a single image, advertisement, or whole page to help increase conversion rates. Each hot-spot will initiate a banner to appear onscreen when the user’s smartphone is held over the watermarked region. Rolling over a hot-spot, consumers can select the product or item of most interest and – with one tap of the label – access specific product information.