digile foresight 2015: how technology becomes nature
TRANSCRIPT
NEXT NATURE – KOERT VAN MENSVOORT
Dr. Koert Van Mensvoort MFA MSc @mensvoort
www.nextnature.net
HOW TECHNOLOGY BECOMES NATURE
Digile
29 January 2014
HEI!
@MENSVOORT
ARTIST
SCIENTIST
DESIGNER
ENGINEER
PHILOSOPHER
DOCTOR
BLOGGER
AMATEUR
OrganicCoca-Cola?
© Koert van Mensvoort
WHAT DO WE KNOW ABOUT NANOTECH?
WE KNOW IT’S SMALL
HOW WILL NANO TECHNOLOGY CHANGE OUR LIVES?
TIME FOR A NANO DEBATE
So we decided to make an exhibition disguised as a supermarket
It had to be supermarket noir: showing both utopian aswell as dystopian aspects.
So we decided to make an exhibition disguised as a supermarket
It had to be supermarket noir: showing both utopian aswell as dystopian aspects.
So we decided to make an exhibition disguised as a supermarket
It had to be supermarket noir: showing both utopian aswell as dystopian aspects.
SUPER MARKET NOIR!
RETRO
FUTURE
ONE BUCKET OF PAINT, A THOUSAND COLORS FOR YOUR INTERIOR
INDIVIDUAL
EXPRESSIVE
PLEASURE
PROGRAMMABLE WINE
Van Mensvoort, Grievink, Daas
EXPRESSIVE
PLEASURE
INDIVIDUALISTIC
MEDICINES IN FOOD
INTRODUCES SMELL IN THE DIGITAL DOMAIN
PLEASURE
SOCIAL
PURPOSE
GENERATE ELECTRICITY FROM YOUR BELLY FAT
SOCIAL
PROGRESSIVE
PURPOSE
SHARE YOUR HEALTHY LIFESTYLE WITH YOUR SOCIAL NETWORK
EXPRESSIVE
PLEASURE
INDIVIDUALISTIC
TwitterImplant Run -1000 cal. #discount
TwitterImplant Nicotine +1 mg #penalty
ECO FRIENDLY LAMP POWERED BY ALGAE
SOCIAL
CONSERVATIVE
PURPOSE
ECO FRIENDLY LAMP POWERED BY ALGAE
SOCIAL
CONSERVATIVE
PURPOSE
EGGSHELL SHOWS THE HEALTH OF THE CHICKEN
SOCIAL
PURPOSE
PROGRESSIVE
GROW YOUR OWN SNEAKER WITH BIO CUSTOMIZATION
INDIVIDUAL
PROGRESSIVE
PLEASURE
GROW YOUR OWN AT WWW.RAYFISH.COM
Y N
SOCIAL
INDIVIDUAL
PURP
OSE PLEASURE
CALL FORPRODUCTS
WELCOME
ABOUT
PROGRESSIVE PLEASUREEXPRESSIVE
TECHNO UTOPIST
CONSERVATIVE PURPOSESOCIAL
GREEN GUARDIAN
EXPRESSIVE PLEASUREINDIVIDUAL
EMOTIONAL SHOPPER
WWW.NANOSUPERMARKET.ORG
THE PRODUCTS ARE FICTIONAL, THE DEBATE IS FACTWWW.NANOSUPERMARKET.ORG
GEOSPHEREBIOSPHERE TECHNOSPHERETHE PLANET
EVOLUTION GOES ON
FOOD TECHNOLOGY
DINOSAUR LEG
SABERTOOTH FILET
THE MEAT OF TODAY
100 % Made from an Animal 100 % Unrecognizable
THE MEAT OF TOMORROW?
HOME MEAT INCUBATOR - DANIEL ONG, TU/e ID NEXT NATURE LAB
IN VITRO MEAT: TU/e BMT
2013€ 250.000,—
WORLDS FIRST LAB GROWN BURGER
PROF. MARK POST, AUGUST 2013
HORSELESS CARRIAGE
MAG HET IETS CREATIEVER DAN EEN HAMBURGER
ALSTUBLIEFT?
EXPLORE THE IN VITRO MEAT CREATIVE POTENTIAL
OUR PROJECT
THE IN V I TRO
MEAT COOKBOOK
THE IN VITRO MEAT COOKBOOK 45 RECIPES YOU CANNOT COOK YET.
www.bistro-invitro.com
KNITTED MEAT
F IRST APPL I -CAT ION
NEXTNATURE STUDIO REGENERATED FASTFOOD
DODO NUGGETS
MEAT FRUIT
VEGE MORPH-
ISM
NEXT NATURE STUDIO
MEAT FLOWEMEAT FLOWER
LAB PEARLS
HONEST FROM
THELAB
HONEST FROM THE LAB - NEXTNATURE STUDIO
HONEST FROM THE LAB - NEXTNATURE STUDIO
TRANSPARENT SASHIMI
3D PR INTED LAB MARROW BONE
3D PR INTED LAB MARROW BONE
RUST IC IN V I TRO
NEW AUTHEN
T IC
SATISFIES YOUR INNER CAVEMAN - NEXTNATURE STUDIO
BONE UTENS ILS
SATISFIES YOUR INNER CAVEMAN - NEXTNATURE STUDIO
BONE UTENS ILS
MEAT OYSTER
IN—VITRO—ME
GROW MEAT ON YOUR OWN BODY – CHLOÉ RUTZERVELD
BORN AND MADE
ARE FUSING
NATURE AND CULTURE
ARE FUSING
NATURE AND CULTURE
ARE SHIFTING
BORN MADE
BORN MADE
AUTONOMOUS
CONTROLLED
BEYOND CONTROLCONTROLLED
BORN MADE
BEYOND CONTROLCONTROLLED
BORN MADE
BEYOND CONTROLCONTROLLED
BORN MADE
BEYOND CONTROLCONTROLLED
BORN MADE
BEYOND CONTROLCONTROLLED
BORN MADE
BEYOND CONTROLCONTROLLED
BORN MADE
BEYOND CONTROLCONTROLLED
BORN MADE
BEYOND CONTROLCONTROLLED
BORN MADE
BEYOND CONTROLCONTROLLED
BORN MADE
BEYOND CONTROLCONTROLLED
BORN MADE
BEYOND CONTROLCONTROLLED
BORN MADE
BEYOND CONTROLCONTROLLED
BORN MADE
BEYOND CONTROLCONTROLLED
BORN MADE
BEYOND CONTROLCONTROLLED
BORN MADE
BEYOND CONTROLCONTROLLED
BORN MADE
BEYOND CONTROLCONTROLLED
BORN MADE
BEYOND CONTROLCONTROLLED
BORN MADE
BEYOND CONTROLCONTROLLED
BORN MADE
BEYOND CONTROLCONTROLLED
BORN MADE
BORN
BEYOND CONTROLCONTROLLED
MADE
Old view: Everything that is Born
MADE
BEYOND CONTROLCONTROLLED
BORN
New view on Nature: Everything Beyond Control
CONTROLLED
BORN MADE
BEYOND CONTROL
New view on Nature: Everything Beyond Control
CONTROLLED
BORN MADE
NATURE CAUSED BY
PEOPLE
BEYOND CONTROL
New view on Nature: Everything Beyond Control
BEYOND CONTROLCONTROLLED
BORN MADE
NATURE CAUSED BY
PEOPLE
TECHNOLOGY BECOMES NATURE
ELECTRIC LIGHT
YOUR GRAND-GRAND-PARENTS NEW MEDIA
AGRICULTURE
10.000 YEARS AGO THIS WAS A TECHNOLOGICAL REVOLUTION
COOKING
200.000 YEARS AGO, THIS WAS A TECHNOLOGICAL REVOLUTION
3 MLN YEARS BC
300.000 BC
19.000 BC
4.000 BC
3.000 BC
600 BC
1850 DC
TODAY
3 MLN YEARS BC 300.000 BC
19.000 BC
3.000 BC
600 BC
TODAY
4.000 BC 1850 DC
HUMANS ARE TECHNOLOGICAL BY NATURE
HUMANS ARE TECHNOLOGICAL BY NATURE
NATURE CHANGESALONG WITH US
Is this evolution?
Is this biodiversity?
A FLOCK OF VISAS – IMAGE: BRUCE MAU
Is this an ecosystem?
Is this architecture?
ROOT BRIDGES in INDIA
Is this a natural phenomenon?
PYRAMID OF TECHNOLOGY
PHYSICAL NEEDS
SAFETY & SECURITY
SOCIAL CONTACT
ESTEEM
SELF
INSPIRATION: MASLOW HIERARCHY OF HUMAN NEEDSABRAHAM MASLOW, 1943
PYRAMID OF TECHNOLOGYSEVEN LEVELS AT WHICH TECHNOLOGY CAN OPERATE
1. ENVISIONEDIDEA EXISTS IN THE HUMAN MIND
ENVISIONED
OPERATIONAL
ENVISIONEDOPERATIONAL
2. OPERATIONALWORKING PROTOTYPE EXISTS
ENVISIONED
APPLIEDOPERATIONAL
3. APPLIEDAVAILABLE & AFFORDABLE
ENVISIONEDOPERATIONAL
ACCEPTED
4. ACCEPTEDPART OF EVERYDAY LIFE
APPLIED
ENVISIONED
VITAL
OPERATIONAL
5. VITALHARD TO LIVE WITHOUT
APPLIEDACCEPTED
VITAL
ENVISIONEDOPERATIONAL
6. INVISIBLENOT EXPERIENCED AS TECHNOLOGY
INVISIBLE
APPLIEDACCEPTED
VITAL
ENVISIONEDOPERATIONAL
PYRAMID OF TECHNOLOGYWHAT’S AT THE SUMMIT?
INVISIBLE
APPLIEDACCEPTED
?
VITAL
ENVISIONEDOPERATIONAL
NATURALISED
APPLIED
7. NATURALIZEDINDISTINGUISHABLE FROM NATURE
ACCEPTED
INVISIBLE
NATURALISED
V ITAL
ENVISIONEDOPERATIONAL
PYRAMID OF TECHNOLOGYSEVEN LEVELS AT WHICH TECHNOLOGY CAN OPERATE
APPLIEDACCEPTED
INVISIBLEARTIFICIAL
SECOND NATURE
FIRST NATURE
FAMILIAR
NATURALISED
V ITAL
ENVISIONEDOPERATIONAL
PYRAMID OF TECHNOLOGYSEVEN LEVELS AT WHICH TECHNOLOGY CAN OPERATE
APPLIEDACCEPTED
INVISIBLE
NATURALISED
V ITAL
ENVISIONEDENVISIONEDOPERATIONAL
1. ENVISIONEDArtists, Science Fiction Writers
APPLIEDACCEPTED
INVISIBLE
NATURALISED
V ITAL
ENVISIONEDOPERATIONALOPERATIONAL
2. OPERATIONALInventors, Principle Scientists
APPLIEDACCEPTED
INVISIBLE
NATURALISED
V ITAL
APPLIED
ENVISIONEDOPERATIONAL
APPLIED
3. APPLIEDEntrepreneurs, Engineers
ACCEPTED
INVISIBLE
NATURALISED
V ITALACCEPTED
ENVISIONEDOPERATIONAL
ACCEPTED
4. ACCEPTEDDesigners, User Experts, Marketeers
APPLIED
INVISIBLE
NATURALISED
V ITAL
ENVISIONEDOPERATIONAL
VITAL?
5. VITALPolicy makers?
APPLIEDACCEPTED
INVISIBLE
NATURALISED
INVISIBLE
VITAL
ENVISIONEDOPERATIONAL
? INVISIBLE
6. INVISIBLEVacancy?
APPLIEDACCEPTED
NATURALISED
V ITAL
ENVISIONEDOPERATIONAL
?NATURALISED
7. NATURALISEDVacancy?
APPLIEDACCEPTED
INVISIBLE
NATURALISED
V ITAL
ENVISIONEDOPERATIONAL
APPLIEDACCEPTED
INVISIBLE
SUMMIT PYRAMID IS NOT UNDERSTOOD AS TECHNOLOGY
– ALAN KAY
TECHNOLOGY IS ANYTHING THAT WAS INVENTED AFTER YOU WERE BORN
– DANNY HILLS
TECHNOLOGY IS ANYTHING THAT DOES NOT QUITE WORK YET.
NATURALISED
INVISIBLE
VITAL
ENVISIONEDOPERATIONAL
APPLIED
WHY SETTLE FOR PARTIAL SOLUTIONS?We should carry technology to its full potential
ACCEPTED
FORWARD TO NATURE!
GEOSPHERE BIOSPHERE TECHNOSPHERE
GEOSPHEREBIOSPHEREOUR PLANET
NEXTNATURE BOOK WWW.NEXTNATURE.NET/BOOK