digibury: steve coppin-smith, deeson scrum for agencies

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Scrum Agency Scrum-but for agency-client relationships www.deeson.co.uk

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Page 1: Digibury: Steve Coppin-Smith, Deeson scrum for agencies

Scrum AgencyScrum-but for agency-client relationships

www.deeson.co.uk

Page 2: Digibury: Steve Coppin-Smith, Deeson scrum for agencies

A little intro...

Page 3: Digibury: Steve Coppin-Smith, Deeson scrum for agencies

OK, great. So what’s Scrum?

Page 4: Digibury: Steve Coppin-Smith, Deeson scrum for agencies

Single project focus

7 +/- 2 team members

Highly available product owners

Scrum is likely to work well when you have

Multiple projects

3 +/- 1 team members

Highly illusive product owners

Scrum is considerably less likely to work well when you have

Page 5: Digibury: Steve Coppin-Smith, Deeson scrum for agencies

Why bother?

Page 6: Digibury: Steve Coppin-Smith, Deeson scrum for agencies

We know Scrum to:

Be highly efficient

Be great value

Maintain an effective pace

We want to:

Exceed our client’s expectations

Work on exciting projects

Have fun doing it!

Page 7: Digibury: Steve Coppin-Smith, Deeson scrum for agencies

To do that we will:

1. Find a solution using Scrum

2. Find a solution within Agile

3. Find something else

4. Make something up

Page 8: Digibury: Steve Coppin-Smith, Deeson scrum for agencies

Pitching ScrumHelp us to help you!

Page 9: Digibury: Steve Coppin-Smith, Deeson scrum for agencies

We would like a CMS, that meets our goals,

that integrates with a CRM, with content

migrated from our current system.

Pitching Scrum

How much will that be?

Page 10: Digibury: Steve Coppin-Smith, Deeson scrum for agencies

So how about we implement an iterative

process whereby we can learn together about

your goals and deliver early versions you can

test with real users.

Pitching Scrum

Sounds great!

Page 11: Digibury: Steve Coppin-Smith, Deeson scrum for agencies

Pitching Scrum

How much will that be? And what exactly do we get?

Page 12: Digibury: Steve Coppin-Smith, Deeson scrum for agencies

Pitching Scrum

PRODUCTION

Page 13: Digibury: Steve Coppin-Smith, Deeson scrum for agencies

Pitching Scrum

PRODUCTION

Page 14: Digibury: Steve Coppin-Smith, Deeson scrum for agencies

Pitching Scrum

WO

RK

SH

OP

DISCOVERY PRODUCTION

Page 15: Digibury: Steve Coppin-Smith, Deeson scrum for agencies

Practicing Scrum

Page 16: Digibury: Steve Coppin-Smith, Deeson scrum for agencies

Multiple Projects

Page 17: Digibury: Steve Coppin-Smith, Deeson scrum for agencies

… means multiple variants.

Multiple projects

TASK #1

TASK #2

TASK #3

TASK #4

TASK #5

TASK #6

TASK #...

TASK #1

TASK #2

TASK #3

TASK #4

TASK #5

TASK #6

TASK #...

TASK #1

TASK #2

TASK #3

TASK #4

TASK #5

TASK #6

TASK #...

TASK #1

TASK #2

TASK #3

TASK #4

TASK #5

TASK #6

TASK #...

PROJECT A PROJECT B PROJECT C PROJECT D

Page 18: Digibury: Steve Coppin-Smith, Deeson scrum for agencies

3 +/- 1 team members

Page 19: Digibury: Steve Coppin-Smith, Deeson scrum for agencies

… so communication is key!

3 +/- 1 team members

Page 20: Digibury: Steve Coppin-Smith, Deeson scrum for agencies

Highly illusive product owners

Page 21: Digibury: Steve Coppin-Smith, Deeson scrum for agencies

Sprint reviews

Gathering priorities

“Scrum masters”

Highly illusive product owners

Page 22: Digibury: Steve Coppin-Smith, Deeson scrum for agencies

Something I couldn’t find a good place for

Page 23: Digibury: Steve Coppin-Smith, Deeson scrum for agencies

Planning Poker

Page 24: Digibury: Steve Coppin-Smith, Deeson scrum for agencies

Estimate variance was high

Estimated solution lived in one person’s head

Team felt duped by inaccurate estimates

Let’s say, hypothetically, there was one person estimating

Estimate variance reduced

Requirement is better understood

Team co-owns the estimate

But it’s ok, because they replaced it with Planning Poker!

Best supporting Scrum practice in an agency

environment

Page 25: Digibury: Steve Coppin-Smith, Deeson scrum for agencies

So, is it working?

Page 26: Digibury: Steve Coppin-Smith, Deeson scrum for agencies

We are:

Meeting our estimates

Providing higher quality solutions

More organised and flexible

Our clients are:

Happy

Successful

Coming back for more!

Page 27: Digibury: Steve Coppin-Smith, Deeson scrum for agencies

Got any good ideas?@steve_coppin | [email protected]

www.deeson.co.uk