digi packs research incomplete
TRANSCRIPT
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Digi-packs Research
Emile Sande
Ed Sheeran
Sam Smith
2CHAINZ
Adele
M.I.A
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Emeli Sande - digipackTypography is simpleand formal
Album title suggests that
the artist has gone
through a lot and is very
expressive of those life
events on the album
Our involves
the audience
Medium shot of the artist
facing her back towards
audience show that she
doesnt want her emotions
showing or turning her back
on a previous relationship
The colours of the album
(black/grey) connote sadness,depression, negativity and endings
The outfit also connoted negativity
but is contrasted with the roses thatsymbolise love
Both showstyle/theme of
musical content +
suggest
message/mood of
music
Continuation
of formal
style of
typography
(synergy)
The colour has also
changed but still
resembles dullness
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Emeli Sande - poster
Dates clearly
shown for the
audience
Social media using
popular websitessuch as
twitter/facebook
to appeal to wider
range of audience
Advertisement
of her special
edition album
Emeli in thecentre which
makes her
stand out
(synergy)
Black and white
colour scheme isused to replicate
her album design
To inform and
help getaudience/fans
excited for
surprise guests
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Ed Sheeran - digipackMain colour isorange which iseye-catching and
different. Also links
to what the artists
is infamous for
ginger hair
There is no text
which suggest his
level of fame and
the audiences
ability to recognise
him
Album cover is a symbol
making it easy for fans to
associate this
international symbol with
one artists
Close up of his
face reveals his
identity. The
slight fade out
on the edges
could suggest
the sense of
coming out of
the shadows.
This being linked
to his new fame
and success
with his music.
The straight looking
straight towards the
audience creates a sense
of direct address. This
makes the album more
personal to the audience.
Plus symbol may refer to
first aid and may link to
certain songs on the
album like Small Bump
and Drunk
Continuation of the
orange/white colour
scheme. Represents his
identity and his ginger
hair that is notorious
when it comes to hisimage
(synergy)
Typography is simple
and a theme that
runs through his
adverts, posters. Its
simplicity makes the
text not be focusedtoo much on.
His USP (unique selling point)
is his ginger hair as he refers
back to it constantly in his
music , interviews and
posters.
In one of his songs he says
My VO5 wax for my ginger
hair
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Ed Sheeran - poster
Name of artist is a key feature that is
needed for a magazine poster. It
reinforces artist recognition
+ symbol featured on CD cover, in
the same font/colour/size creating
synergy between the album cover and
the poster
Release date is essential in notifying
the audience of when the album is
available in stores
Featured songs on the album (artists
most popular hits for wider audience
attention)
The typewriter typography reflects
how the artists is producing and
writing his own content which is rare.
This retro style font may suggest that
he is reforming back to the old style of
music where artists were good enough
to write and produce their own music.
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Sam Smith - digipack
Colour scheme is
black/white/grey.
(synergy)
Reflects album
content which is
about lonelinessand negativity
Shows simplicity
and sophistication
link with music is
about serious
events rather than
having fun
Audience can relate
to artists because
Sam is alone in the
artwork
The title may cause
audience to feel
sympathetic or even
emphathise with
him.
Typography is
simple and may be
used to match the
musical content and
also not take away
from the mood ofthe artwork
His position suggest
that he is sad. His
hands make it seem
as if he is praying or
hoping.His eyes remained
close suggesting the
emotional music hesings
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Sam Smith - poster
Continuation of
colour scheme
(synergy)
Dressed
casually/formally
which suits hisgenre of soul
His website is atthe bottom for
audience/fans can
find out more
information about
him/music/tour
/social-media
Dates are listed to
notify the audience
when he is
performing in a city
near them
Font
size/colour/type is
consistentbold
and plain
Notifies audience
when to buy
tickets. Also the
word sale usuallyexcites people
because it
connotes that what
theyre buying is
cheap and their
getting a bargain
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2CHAINZ album coverThe main image is of
two chains with a
black background.
Indicating the name of
the artists 2CHAINZ
Also it is placed in
the middle which
has the effect of
making theaudience believe
it is place around
someones neckThe chains help
denote what genre
of music the album
is. Gold chains arenow linked with
rappers and rap
music. They
symbolise wealth
Typography is placed at the bottom left
of the cover to not take any attention
from iconography
The disclaimer can also
suggest what type f target
audience the album is for.
Men and teenage boys are
stereotypically associatedwith rap and rap is
currently known for
explicit content
Title BASED ON A
T.R.U. STORY mot
rapper write content
based around their life
and real-life
experiences
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2CHAINZ poster
Album iconography (gold
chains) included to create
synergy and remindaudience who the artists is
Gold jewellery is used to
symbolise his wealth and rapper
faade
Name of artists is white on a
black background. This makes
it stand out and grabs the
attention of the consumer
Date/address is quite large to
help notify the audience when
and where the performance is.
Yellow is used (breaking the
colour scheme)to catch the
attention of all readers telling
them that the show isnt limited
or restricted to a certain
audience.
The artist is coming of the
shadows and seems to be wearing
a black shirt which blends in with
the back ground. This may be to
focus on the gold jewellery and not
clothing.
d l
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Adele digipackIconography is a close-up of
the artist. The style of the
photo with the help of it
being black and white make
it come off quite classy
which may attract a wideraudience
Her eyes are
closed which
suggest there are
some ballad
songs in her
album despite it
being of the pop
genre
Font style is
simple/plain
which gives off
a sophisticated
effect. Making
it easy for
audience to
identify album
name
A close-up is used again on the back which is
unconventional for pop albums. This may help
audience know who the artist is
Continuation of
black and white
imagery (synergy)
Tracks are listed with also bonus tracks
which is in green so that it captures the
attention of the audience and they feel
like they are getting more than usual
Tracklist is written
clearly so audience
can read it.
M I A
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M.I.A. -digipackNo symmetry which makes it
less boring and more edgy
and its stands out
The layout is very
compact and packed
which could symbolise her
music. Her music doesnt
fit into one genre but is
also packed with hip hop,
electronic, funk etc
Gold is very relevant in
hip hop. This could
symbolise the hip hop
element in her music
YouTube player glitches
cover the artists face
which refer to the 21st
century internet
sensation.
Her eyes are very bold
and stand out which
makes it personal/connect to audience
Colours contrast
front. Primary
colours used are blue
green and white
Track-listings have itunes
layout which is differentand alternative. Like her
music
The album name is
written in old word text
style which make sit
more fun
The background is filled
with glitches of mac
windows and little
bubbles which make the
cover look fun, bubbly and
alternative
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Typography looks like its
handwritten which
suggests that its
personally written by
artists herself. It is alsounique and links to the
album reflecting her
quirky personality
The main image is of
the artist laying.Considering that this
is her first album, the
head shot could
suggest that she will
slowly show more of
herself as she
progresses in making
more new albums
The album title Family
Jewels links with her
name Diamonds which
connotes that the first
album will be a reflection
of herself also that it will
be a gem(very
successful and goodmusic)
Colour scheme of pink
implicates the genre of
music. Pink links with the
pop genre, connoting
bubbly, happiness, even
feminine and innocence .The style of the cover,
including the darkened
eyebrows, wallpaper refer
to the 1950s retro style
iTunes is the most
popular way of
distribution and is
easily accessible to
people from all
around the world.
Popular singles featured,
to grab attention of a
general audience. Thepopular singles are most
likely to be heard by a
mainstream audience and
is used to gain a larger
audience
Promotion ofsingle
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Album title and other
significant information
like release date and
featuresthis will
capture the fans of
these artists which will
increase their awareness
onWretch32
Image of dark tower
blocks in the back ground
and him being in front
show his back ground and
roots, his past life and now
he is slowly movingtowards the light and
coming away, progressing,
growing. However there is
still stains of what seems
to look like black paint
which signifies that you
can take the man out of
the estate but you cant
take the estate out of the
man.
Artist name!
Informs audience on where to
get his music. Understanding
that HMV isnt the only way of
distributing music and with the
introduction of the internet, to
avoid piracy, iTunes, Spotify and
other means of consumption
are provided to them. This also
increases chances of them
buying it illegally
Synergy of album
artwork and magazine
so that audience
recognise his brand
With the rough and arty look
which links to his background
and gives audience insight into
what type of music, the genre
of music he makes
The colour scheme, blue/white
connotes a bight new day. The
clouds in the backgroundsupport this idea. So this may
give insight into what the
content of music is about.
h l h f h h h di
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The long-shot of her shows the audience
what she is wearing. The high-waisted
shorts and top, hair and make-up all
resemble the 50s retro style. Also
because of the revealing outfit, it may
be to cater to the male gaze.
The shot also establishes the setting
which shows the white fence and
vibrant garden which connotes the idea
of the perfect family home.
Artist name!in pink bubble
typography. This shows the fun side to
the artists and also her music genre.
(Pop)
Album artwork included to inform theaudience/fans on what to look for
when looking for the album.
Release date!Website!Popular singles to remind
audience of her success
White typography makes the 1
smash hit stand out and remind
audience of her musics success