differentiate for success -...
TRANSCRIPT
![Page 1: Differentiate for Success - aws-de-media.s3.amazonaws.comaws-de-media.s3.amazonaws.com/images/AWS_Summit... · © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved](https://reader034.vdocuments.site/reader034/viewer/2022042106/5e85e165c3db1e60a673242b/html5/thumbnails/1.jpg)
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Dimitrij Zub
Lead of Partner Solutions Architecture, DE, Amazon Web Services
Differentiate for Success
![Page 2: Differentiate for Success - aws-de-media.s3.amazonaws.comaws-de-media.s3.amazonaws.com/images/AWS_Summit... · © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved](https://reader034.vdocuments.site/reader034/viewer/2022042106/5e85e165c3db1e60a673242b/html5/thumbnails/2.jpg)
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
an overview
![Page 3: Differentiate for Success - aws-de-media.s3.amazonaws.comaws-de-media.s3.amazonaws.com/images/AWS_Summit... · © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved](https://reader034.vdocuments.site/reader034/viewer/2022042106/5e85e165c3db1e60a673242b/html5/thumbnails/3.jpg)
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
APN Partner Journey and what we coverB u i l d i n g t h e B u s i n e s s t o g e t h e r
Join the APN Understand
benefits &
requirements
Training &
certification
Build a
business plan
Define &
differentiate
your offering
Marketing
opportunities
![Page 4: Differentiate for Success - aws-de-media.s3.amazonaws.comaws-de-media.s3.amazonaws.com/images/AWS_Summit... · © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved](https://reader034.vdocuments.site/reader034/viewer/2022042106/5e85e165c3db1e60a673242b/html5/thumbnails/4.jpg)
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Learn More: https://aws.amazon.com/partners/service-delivery/
Differentiation via service level
Help AWS Customers quickly locate partners
who deliver specific AWS services
Help APN Partners engage more closely with
AWS product and service teams
Service-specific benefits and enablement for partners
![Page 5: Differentiate for Success - aws-de-media.s3.amazonaws.comaws-de-media.s3.amazonaws.com/images/AWS_Summit... · © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved](https://reader034.vdocuments.site/reader034/viewer/2022042106/5e85e165c3db1e60a673242b/html5/thumbnails/5.jpg)
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Learn More: https://aws.amazon.com/partners/competencies/
Differentiation in specialized solution areas
Demonstrate established solution area expertise
Aligned with key verticals and key workloads
Partners eligible for additional funding and marketing benefits
![Page 6: Differentiate for Success - aws-de-media.s3.amazonaws.comaws-de-media.s3.amazonaws.com/images/AWS_Summit... · © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved](https://reader034.vdocuments.site/reader034/viewer/2022042106/5e85e165c3db1e60a673242b/html5/thumbnails/6.jpg)
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Learn More: https://aws.amazon.com/partners/managed-service/
Recognizes the evolution of managed services
in cloud environments
Raises the bar for next-gen AWS MSPs
Third-party audit to review partners’ capabilities
Emphasizes delivering quality customer solutions & experiences
![Page 7: Differentiate for Success - aws-de-media.s3.amazonaws.comaws-de-media.s3.amazonaws.com/images/AWS_Summit... · © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved](https://reader034.vdocuments.site/reader034/viewer/2022042106/5e85e165c3db1e60a673242b/html5/thumbnails/7.jpg)
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
focus and differentiate
//become an accredited expert
![Page 8: Differentiate for Success - aws-de-media.s3.amazonaws.comaws-de-media.s3.amazonaws.com/images/AWS_Summit... · © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved](https://reader034.vdocuments.site/reader034/viewer/2022042106/5e85e165c3db1e60a673242b/html5/thumbnails/8.jpg)
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Vehicle by which AWS endorses Partners
to AWS Customers and internal sales teams
![Page 9: Differentiate for Success - aws-de-media.s3.amazonaws.comaws-de-media.s3.amazonaws.com/images/AWS_Summit... · © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved](https://reader034.vdocuments.site/reader034/viewer/2022042106/5e85e165c3db1e60a673242b/html5/thumbnails/9.jpg)
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Revenue collectively generated by AWS
Competency Partners grew by over 100% YoY
in 2017, over 2x the growth of non-AWS
Competency Partners
![Page 10: Differentiate for Success - aws-de-media.s3.amazonaws.comaws-de-media.s3.amazonaws.com/images/AWS_Summit... · © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved](https://reader034.vdocuments.site/reader034/viewer/2022042106/5e85e165c3db1e60a673242b/html5/thumbnails/10.jpg)
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
![Page 11: Differentiate for Success - aws-de-media.s3.amazonaws.comaws-de-media.s3.amazonaws.com/images/AWS_Summit... · © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved](https://reader034.vdocuments.site/reader034/viewer/2022042106/5e85e165c3db1e60a673242b/html5/thumbnails/11.jpg)
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
![Page 12: Differentiate for Success - aws-de-media.s3.amazonaws.comaws-de-media.s3.amazonaws.com/images/AWS_Summit... · © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved](https://reader034.vdocuments.site/reader034/viewer/2022042106/5e85e165c3db1e60a673242b/html5/thumbnails/12.jpg)
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
![Page 13: Differentiate for Success - aws-de-media.s3.amazonaws.comaws-de-media.s3.amazonaws.com/images/AWS_Summit... · © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved](https://reader034.vdocuments.site/reader034/viewer/2022042106/5e85e165c3db1e60a673242b/html5/thumbnails/13.jpg)
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
![Page 14: Differentiate for Success - aws-de-media.s3.amazonaws.comaws-de-media.s3.amazonaws.com/images/AWS_Summit... · © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved](https://reader034.vdocuments.site/reader034/viewer/2022042106/5e85e165c3db1e60a673242b/html5/thumbnails/14.jpg)
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
![Page 15: Differentiate for Success - aws-de-media.s3.amazonaws.comaws-de-media.s3.amazonaws.com/images/AWS_Summit... · © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved](https://reader034.vdocuments.site/reader034/viewer/2022042106/5e85e165c3db1e60a673242b/html5/thumbnails/15.jpg)
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
![Page 16: Differentiate for Success - aws-de-media.s3.amazonaws.comaws-de-media.s3.amazonaws.com/images/AWS_Summit... · © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved](https://reader034.vdocuments.site/reader034/viewer/2022042106/5e85e165c3db1e60a673242b/html5/thumbnails/16.jpg)
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
evolve the next gen MSP practice
//build a holistic managed experience
![Page 17: Differentiate for Success - aws-de-media.s3.amazonaws.comaws-de-media.s3.amazonaws.com/images/AWS_Summit... · © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved](https://reader034.vdocuments.site/reader034/viewer/2022042106/5e85e165c3db1e60a673242b/html5/thumbnails/17.jpg)
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Traditional MSP Next Generation MSP
Run and operate focus Design, architect, automate
Hardware based solutions Cloud and software based solutions
Centralized operations Distributed operations and resources
Device based SLAs Solution/Application based SLAs
Complex, manual change managementDevOps, CI/CD
self-healing solutions, infrastructure as code
Static monitoring with fixed thresholdsDynamic monitoring, anomaly detection,
machine learning
Security risk mitigation Security by design, continuous compliance
Outsourcing vendor Trusted advisor and partner
The AWS MSP Perspect ive
![Page 18: Differentiate for Success - aws-de-media.s3.amazonaws.comaws-de-media.s3.amazonaws.com/images/AWS_Summit... · © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved](https://reader034.vdocuments.site/reader034/viewer/2022042106/5e85e165c3db1e60a673242b/html5/thumbnails/18.jpg)
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
The AWS MSP exper ience
“I need help migrating, running, and optimizing my AWS workloads.”
Plan &
design
Build &
migrate
Run &
operateOptimize
![Page 19: Differentiate for Success - aws-de-media.s3.amazonaws.comaws-de-media.s3.amazonaws.com/images/AWS_Summit... · © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved](https://reader034.vdocuments.site/reader034/viewer/2022042106/5e85e165c3db1e60a673242b/html5/thumbnails/19.jpg)
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Bui ld ing the Bus iness…N e x t g e n M S P p r a c t i c e
Cloud Center of
Excellence
Consultancy as
a starting point
Full lifecycle
services
Emerging
pricing models
Sales
compensation
models
Continual
investments
Long lasting
customer
relationships
![Page 20: Differentiate for Success - aws-de-media.s3.amazonaws.comaws-de-media.s3.amazonaws.com/images/AWS_Summit... · © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved](https://reader034.vdocuments.site/reader034/viewer/2022042106/5e85e165c3db1e60a673242b/html5/thumbnails/20.jpg)
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Fit for customer requirements
Business health & management
Solution design
Infrastructure & application migration
Security managementBilling & cost management
Process & cost optimization
Customer obsession
Service desk & customer support DevOps & automation
SLAs & reporting
![Page 21: Differentiate for Success - aws-de-media.s3.amazonaws.comaws-de-media.s3.amazonaws.com/images/AWS_Summit... · © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved](https://reader034.vdocuments.site/reader034/viewer/2022042106/5e85e165c3db1e60a673242b/html5/thumbnails/21.jpg)
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
The MSP Opportunity
57%: Managed Services
gross margin
50%: Practice gross margin
35%: Practice operating
margin
3%
22%
39%
22%
7%1%
6% Strategy, planning,assessment, and advisory
Initial design, rebuild,migrate, and deploy
Follow-on design, rebuild,migrate, and deploy
Next-generation managedservices
AWS resale and businesssupport
Third-party application resale
Value-add IP
Total
Margin
Benefits
Forrester Consulting: The Business Case for Next-Generation AWS MSPs: A TEI Study for AWS APN Partners, 2017
![Page 22: Differentiate for Success - aws-de-media.s3.amazonaws.comaws-de-media.s3.amazonaws.com/images/AWS_Summit... · © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved](https://reader034.vdocuments.site/reader034/viewer/2022042106/5e85e165c3db1e60a673242b/html5/thumbnails/22.jpg)
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
“Thank you [all] at AWS for
helping us achieve this
transformation. It’s been a long
time coming and I am delighted
we can now take our services to
the next level. I particularly
appreciate AWS’ effort, rigor of
the process, and thoughtfulness
behind the checklist. We are a
stronger provider for having gone
through the process.”
Sr. Director Cloud, NA Partner
“The AWS MSP audit program was
instrumental in positioning our
business as a leader in next generation
managed cloud services on AWS,
resulting in us being recognised as a
challenger in the Gartner Magic
Quadrant for Public Cloud
Infrastructure Managed Service
Providers Worldwide. “
Exec. Dir. Cloud Practice, APAC Partner
The MSP Transformat ion Feedback
![Page 23: Differentiate for Success - aws-de-media.s3.amazonaws.comaws-de-media.s3.amazonaws.com/images/AWS_Summit... · © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved](https://reader034.vdocuments.site/reader034/viewer/2022042106/5e85e165c3db1e60a673242b/html5/thumbnails/23.jpg)
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
whats next?
//the call to action
![Page 24: Differentiate for Success - aws-de-media.s3.amazonaws.comaws-de-media.s3.amazonaws.com/images/AWS_Summit... · © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved](https://reader034.vdocuments.site/reader034/viewer/2022042106/5e85e165c3db1e60a673242b/html5/thumbnails/24.jpg)
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Understand and Evaluate
![Page 25: Differentiate for Success - aws-de-media.s3.amazonaws.comaws-de-media.s3.amazonaws.com/images/AWS_Summit... · © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved](https://reader034.vdocuments.site/reader034/viewer/2022042106/5e85e165c3db1e60a673242b/html5/thumbnails/25.jpg)
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
![Page 26: Differentiate for Success - aws-de-media.s3.amazonaws.comaws-de-media.s3.amazonaws.com/images/AWS_Summit... · © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved](https://reader034.vdocuments.site/reader034/viewer/2022042106/5e85e165c3db1e60a673242b/html5/thumbnails/26.jpg)
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Reflect
Strengths Weaknesses Opportunities Threads
? ? ? ?
agile
expert
devops
mode 1
managed service
automation
people
effect
ease
low
low high
high
perception mapping quick win analysis
![Page 27: Differentiate for Success - aws-de-media.s3.amazonaws.comaws-de-media.s3.amazonaws.com/images/AWS_Summit... · © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved](https://reader034.vdocuments.site/reader034/viewer/2022042106/5e85e165c3db1e60a673242b/html5/thumbnails/27.jpg)
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Build a roadmap
![Page 28: Differentiate for Success - aws-de-media.s3.amazonaws.comaws-de-media.s3.amazonaws.com/images/AWS_Summit... · © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved](https://reader034.vdocuments.site/reader034/viewer/2022042106/5e85e165c3db1e60a673242b/html5/thumbnails/28.jpg)
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Talk to us…
Thank you!