different strokes: development advice from across the field - aam 2015 atlanta
TRANSCRIPT
Development Advice from Across the Field AAM Annual Meeting Sunday, April 26, 2015
Jenny Burch Indianapolis Children’s Museum Leslie Findlen Brooklyn Botanic Garden Carl Hamm Saint Louis Art Museum Erik Pihl Pacific Science Center
Average Attendance
Paid Attendance vs. Free
44.5 55.5
Art
68.6
31.4
Children's
76.2
23.8
Science Centers
65.5
34.5
Living Collections
PaidFree
School Groups as % of Attendance
8.4
91.6
Art 10.9
89.1
Children's
19.9
80.1
Science Centers 10.4
89.6
Living Collections SchoolsOther
Private Support as % of Revenue
53.4 46.6
Art
72.2
27.8
Children's
71.1
28.9
Science Centers
79.7
20.3
Living Collections
Other SourcesPrivate
Funding Source by Segment
13.3
46.6 21.5
18.6
Art 11.7
27.8 48.3
12.1 Children's
19.3
28.9 48.8
3 Science Centers
35.4
20.3
30
14.3
Living Collections
GovernmentPrivateEarnedInvestment
Average Annual Membership $93.70
$87.07
$63.24 $62.55
Art Children's Living Collection Science Center
Membership Loyalty
78
22
Art
43.5 56.5
Children's
55 45
Science Centers
78
22
Living Collections
Retention Rate
New/Recapture
Median Fund Raising Cost as % of Total Operating Expenses
8.6% 7.8%
5.3%
2.4%
Children's Art Science Centers Living Collection
Cost Per Dollar Raised
$0.07 $0.10
$0.13
$0.30
Living Collections Science Centers Art Children's
Attendance
Science Center attendance Not quite double Living Collections Almost 3 times more Children’s Museums 6X higher than Natural History Museums 8X times higher than Art Museums
Attendance
Art Museums least reliant on box office Science Centers live and die by the gate
Science Center school attendance double others
Annual Giving
Living Collections rely less on annual private support than others Art Museums rely on annual giving twice as much as others Endowments virtually non-existent in Science Centers
Membership
Art Museum & Children’s Museum members pay 30-35% more annually Science Centers & Children’s Museums lose and have to replace half their membership every year
Fund Raising Efficiency
Children’s Museums and Art Museums spend more on fund raising as a percentage of total expenses Children’s Museums spend 3x more than others to raise a dollar
General Philosophy & Case for Support
Annual Giving
Membership
Membership Program as % of Revenue
43 57
Saint Louis Art Museum
86
14
Children's Museum of Indianapolis
80
20
Pacific Science Center
65
35
Brooklyn Botanic Garden
General($1000 andbelow)Upper-Level($1001+)
% of Membership Base by Level
0%
25%
50%
75%
100%
Saint Louis Art Museum Brooklyn Botanic GardenPacific Science Center Children's Museum of Indianapolis
% Membership Revenue by Level
0%
25%
50%
75%
100%
Saint Louis Art Museum Brooklyn Botanic GardenPacific Science Center Children's Museum of Indianapolis
Corporate – Restricted vs. Unrestricted
23
77
Saint Louis Art Museum
12
88
Children's Museum of Indianapolis
81
19
Pacific Science Center 6
94
Brooklyn Botanic Garden
RestrictedUnrestricted
Foundation – Restricted vs. Unrestricted
99
1
Saint Louis Art Museum
80
20
Children's Museum of Indianapolis
97
3 Pacific Science Center
65
35
Brooklyn Botanic Garden
RestrictedUnrestricted
Jenny [email protected] Leslie [email protected] Carl [email protected] Erik [email protected]