Sales and Marketing Automation

B2B Vs B2C Marketing Automation

B2B companies are those who are

seeking other businesses as their

clients

B2C companies find customers as their

ultimate audience. As the marketing

strategies and business models.

if both the companies differ from each

other, so do their marketing automation

processes.

Difference Between B2B and B2C Marketing Automation

Similarities :

•Build brand value: Both companies aim to build their

brand value by engaging clients and subscribers with

relevant messages and content.

•Key metrics: They both aim to get the key metrics. i.e.,

data analytics to know what is catching the user’s

attention.

•Efficiency and revenues: Both strive towards gaining

the ability and enhancing their revenues.

Differences :

•Focus: B2B companies create campaigns that are usually

related to the mass audience, whereas the B2C marketing

automation stresses out on creating personalized and

relevant messages to reach their target audience.

• Value: B2C marketing automation focuses on enriching

the awareness and knowledge of mass audiences and

aims at nurturing a lead through sales funnel, whereas

B2B marketing automation focuses on the individual

customer journey.

Similarity and Differences Between B2B and B2C Marketing Automation

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Both the platforms are continuously devising their strategies to adapt to different goals. They both have been shifting their focuses. For example-Focus of B2B companies is now on

multichannel engagement, whereas B2C companies are turning to nurture

leads.

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