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Page 1: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ
Page 2: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ
Page 3: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ
Page 4: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ

BRANDS

COMPONENTS

Page 5: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ
Page 6: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ

FIAT GROUP IN LATIN AMERICA

Diesel engines

LCV

Light and Heavy trucks

SETE LAGOAS

Agricultural machines and parts

SÃO PAULO / SOROCABA

Distribution

Trucks

Exhaust systems

Cars and engines

CÓRDOBA

Agricultural machines (2012)

Distribution

BUENOS AIRES

Distribution

Production systems and industrial administration

Suspension

Cast iron components

Cars, engines and LCV

BETIM

Suspension

LAVRAS

Suspension, engine control and electronics

HORTOLÂNDIA / SANTO ANDRÉ

Car lights

Construction machines

CONTAGEM

HQ of Fiat do Brasil

Administrative services

NOVA LIMA

Light and heavy vehicles

VENEZUELA

Cars

Tractors, harvesters and transmission Engines

Maintainance

CURITIBA/CAMPO LARGO

Cars

GOIANA – PERNAMBUCO (2014)

Page 7: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ
Page 8: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ

Net Revenue R$ 36,6 BI

Companies 16

Direct Jobs ~40.000

Factories 16

R&D Centers 8

FIAT GROUP IN BRAZIL – 2010 RESULTS

Page 9: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ

R$ 10 BILLION 2011-2014

INVESTIMENT IN BRAZIL

Page 10: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ
Page 11: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ

FIAT AUTOMÓVEIS - BETIM

Total Area 2,250,000 m2

Indoor Area 701,696 m2

Annual Capacity 790,000 VEHICLES/YEAR

Production 746,472 UNITS IN 2010 = 1 VEHICLE EVERY 20’’

Jobs (direct e indirect) ~30.000

Page 12: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ

2011 BRAZILIAN MARKET – AUTO + LCV

FIAT 22.0%

VW 20.4%

GM 18.5%

FORD 9.2%

FRENCH 10,8%

JAPANESE 9,2%

KOREAN 5,6%

OTHERS 4,4%

754,276 vehicles sold

Page 13: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ

Image of a young, lively and innovative automotive company: • Fiat is recognized as an expert in small, light, compact and economical cars as well as in Light Commercial Vehicles. This position is modern and absolutely in line with environmental trends;

• 10th YEAR LEADERSHIP in passenger cars and light commercial vehicles;

• Communication strategy - smart / fun / intelligent advertising;

• Fiat is recognized as a Brazilian Brand with an Italian Design.

FIAT BRAND IN BRAZIL

Page 14: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ

Minivan

Medium Hatch

Multivan

FIAT AUTOMÓVEIS – RANGE OF PRODUCTS

Sport hatch Station wagon

Compact Sedan

Large Sedan

SUV

Imported Cult

Imported

Light Commercial Vehicles

Large Van

Compact Hatch

Page 15: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ

LATEST LAUNCHES

Page 16: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ

AWARDS 2012

Page 17: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ

TECHNOLOGY AND DESIGN

Page 18: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ

TECHNOLOGY AND DESIGN

Page 19: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ

FIAT CONCEPT CAR TECHNOLOGY AND DESIGN

Page 20: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ

http://www.fiatmio.cc

TECHNOLOGY AND DESIGN

Page 21: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ
Page 22: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ

FIAT AUTOMÓVEIS - SALES

Page 23: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ

Outside Minas Gerais state Inside Minas Gerais state

Just in Time 150km

BH

Betim

SUPPLY CHAIN

2010 PURCHASING/YEAR

30%

70% 20%

1990 PURCHASING/YEAR

80%

Page 24: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ
Page 25: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ

BRAZILIAN MARKET

0

500.000

1.000.000

1.500.000

2.000.000

2.500.000

3.000.000

3.500.000

4.000.000

1998 2000 2002 2004 2006 2008 2010 2012

0

500.000

1.000.000

1.500.000

2.000.000

2.500.000

3.000.000

3.500.000

1998 2000 2002 2004 2006 2008 2010 2012

0%

5%

10%

15%

20%

25%

30%

35%

40%

1998 2000 2002 2004 2006 2008 2010 2012

0%

5%

10%

15%

20%

25%

1998 2000 2002 2004 2006 2008 2010 2012

Production Exportation

% Exportation

% Importation Sales Importation

Page 26: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ

BRAZILIAN AUTOMOTIVE INDUSTRY

Competitive scenario: • Open market since 1992 • Increased competition

Local manufacturers

Nº of models offered

Page 27: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ

Ratio inhabitant / vehicles

Country Total number of

vehicles (million)

inhabitant / vehicles

USA 247,3 1,2

Japan 75,7 1,7

Germany 44,0 1,9

United Kingdom 35,4 1,7

Italy 40,4 1,5

France 37,0 1,7

Spain 27,2 1,6

Canada 20,5 1,6

Argentina 8,3 4,8

Brazil 27,5 6,9

Large potential for market growth

Page 28: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ

There is a little bit of Fiat IN THE LIFE OF

EVERY BRAZILIAN

Page 29: Diesel engines - University of Michiganumtri.umich.edu/content/Paulo.Matos.Fiat.Brazil.2012.pdf · HORTOLÂNDIA / SANTO ANDRÉ . Car lights . Construction machines . CONTAGEM . HQ