diego dalla palma
TRANSCRIPT
RETAIL CONCESSIONTESCO
CASE STUDYDIEGO DALLA PALMA RETAIL DESIGN
PROJECTOVERVIEW
CLIENT
Shafii & Schmid Enterprises
PRODUCT
Diego Dalla Palma Cosmetics
TARGET MARKET
25+ women
THEOBJECTIVE
Sheridan&Co was challenged to come
up with a solution for the launch of DDP
into the UK market through Tesco
Beauty stores in Dudley and Horwich.
The design needed to work for
consultation based sales but also work
as a self select unit due to Tesco’s
24-hour opening.
The design must provide a stand out
retail offering to launch the brand
into the UK marketplace, while also
being aware of theft in Tesco stores,
so the task was to create a solution
to minimise shrinkage.
THESOLUTION
Sheridan & Co designed a retail site
for the brand with a bold monochrome
scheme contrasting high gloss black
with matt off-white finishes, in a scheme
combining a consultation counter
with a user friendly self-service area.
The products are displayed and
stocked in two drawer systems which
alow customers to understand and
try products but also minimise theft.
We struck an optimum balance between
the desire to showcase a premium,
consultation based cosmetics brand
and the practicalities of a self select
unit in a 24 hour supermarket.
RENDER TOREALITY
RENDER TOREALITY
Diego Dalla Palma company was founded in Milan in the mid 1970s by Diego dalla Palma, one of the best known make-up artists in the Italian star system, and it was immediately a revolution: on the strength of an innovative impulse based on the values of breaking with the past, transgression, irony and originality, the brand quickly established itself in Italy and throughout the world as a symbol of professional make-up. You can do anything, if you do it with style.
COMPANYINFORMATION
9
news
Supermarket chain Waitrose is set to install
self-service technology from Wincor Nixdorf
across all of its UK branches to improve the
overall customer experience. The
self-service implementation follows an
initial trial at a number of Waitrose stores
and is part of the retailer’s strategic
initiative to provide its customers with
multi-channel payment options.
Commenting on the move, Graham
Heald, director of retail services at
Waitrose, says: ‘Excellent customer service
is central to Waitrose’s success and
transaction speed is a vital part of that,
as is choice in the way customers wish to
transact. This technology gives people
an alternative payment option which is
fast, easy-to-use and means their in-store
journey from entry to checkout is a smooth
one. Our customers expect the highest
standards and this is true whether they
are talking to a Waitrose Partner or using
a self-service checkout. We therefore
looked closely at the technology and
chose the solution that would deliver
the standard of service that we and our
customers demand.’
Waitrose was one of the first retailers
to make handheld scanners available
to customers, who then pay at the Quick
Check tills, and it is currently exploring
new technologies, such as contactless
payments. The retailer anticipates further
innovation in payments to come as it
continually looks for ways to improve the
customer experience in its branches.
Appointments...Sheridan&Co has promoted Steve Thomas
to head of design. Thomas will lead the
10-strong team at the firm’s headquarters
in Market Harborough.
John Lewis has appointed Theo Williams,
the former creative director at Habitat,
to take a leading role in its home design
team alongside existing design manager
Mockie Harrison. Williams, who led the
creative direction at Habitat for four years
before joining John Lewis, will add his
creative vision to John Lewis’s overall
design strategy.
Storeage creates mobile kiosk for ING
Amsterdam-based retail design agency Storeage has created a
multi-functional mobile coffee bar and office for financial institution ING.
Designed to ‘spark intrigue and leave a lasting impression’, ING Express will
move across the Netherlands, bringing banking services to the consumer at
cultural events, festivals, fairs and concerts.
The box-shaped kiosk is created from metal with a wood-effect finish, and
features the distinct ING lion graphic on its side and top. The box opens from
both sides to reveal a modular coffee bar and office in ING’s bright orange
corporate colour.
Italian cosmetic brand launches in UK, in Tesco
Italian beauty brand Diego Dalla Palma
has launched in the UK, with a retail
design concept by Sheridan&Co.
Diego Dalla Palma has launched
exclusively in selected Tesco stores
as part of the retailer’s new expanded
beauty offer. The move will see Tesco sell
a number of premium brands from an
in-store beauty hall area for the first time.
The Diego Dalla Palma retail site
has a bold monochrome scheme,
contrasting hi-gloss black with matt
off-white finishes. Sheridan&Co has
created a flexible scheme, combining a
consultation counter with a user-friendly
self-service area.
A ceiling-mounted pelmet visually
anchors the scheme, while a pair of
two-metre tall product bays sit side by
side, facing opposite directions. One
side houses product shelving and the
other large backlit graphics, which form
the backdrop to the consultation area.
Product is displayed on black glass
countertops.
Steve Thomas, head of design at
Sheridan&Co, comments: ‘We relished
the opportunity to introduce such a
great brand to the UK market. We have
struck an optimum balance between
the desire to showcase a premium,
consultation-based cosmetics brand
and the practicalities of a self-select
unit in a 24 hour supermarket.’
The first Diego Dalla Palma opened
in Tesco in Dudley on 17 October.
Waitrose to roll out self-service technology
PRESS
1 the drum 2 & 3 retail focus 4 pure beauty 5 cosmetics biz
OUR COMPANY
COMPANY NAME
Sheridan&Co
WEBSITE
www.sheridanandco.com
ADDRESS & NUMBERS
Head Office
+44 (0)1858 468 000Market Harborough
Riverside
Market Harborough
Leicestershire
LE16 7PT
UK
London
+44 (0)20 7486 749910A Blandford Street
London
W1U 4AZ
UK
New York
+1 212 625 166684 Wooster Street
Suite 703
NY, NY 10012
USA
COMPANY REGISTRATION
NUMBER
1720277
TYPE OF ORGANISATION
Privately owned company
TYPE OF ORGANISATION
Michael Sheridan: CEO & Founder
Julien Sheridan: Sales &
Communication Director
John Dupuis: President-
US Market
OFFICE LOCATIONS
Sheridan&Co has offices in
London and New York with an
affiliate office in Shanghai.
HQ, logistics and manufacturing
sites are located in Market
Harborough.
NUMBER OF EMPLOYEES
80 worldwide