diapositiva 1 - mascomunicacion.com.mx€¦ · marca nextel ppto $80,000.00 moneda mxn duracion 2...
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[Cinépolis Online] 2012
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[Cinépolis Online] WEB
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• 2,603,000 Unique Visitors • 151,000 Avg. Daily Visitors
[Cinépolis Online: Características]
Fuente: ComScore Julio 2012
• 3,155,385 Unique Visitors 7,471,583 Total Daily Visitors
Durante el 2011 2012 (Enero – Junio)
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• Secciones más visitadas:
– Cartelera
– Sinopsis
– Estrenos /
[Cinépolis Online: Características]
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0 200,000 400,000 600,000 800,000 1,000,000 1,200,000
D.F.
GDL
Monterrey
Puebla
Tijuana
Cancún
Mexicali
Morelia
Veracruz
Toluca
D.F. GDL Monterrey Puebla Tijuana Cancún Mexicali Morelia Veracruz Toluca
Visitas 967,155 384,661 339,921 186,163 155,924 134,748 109,788 113,674 99,335 98,133
[Estadísticas: Accesos vs. visitantes únicos mensuales ]
Otras ciudades 4.882.081
Top 10 2.589.502
Fuente: GA
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[Estadísticas: Audiencia]
Fuente: ComScore
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[Estadísticas: Audiencia]
Fuente: GA
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[Cinépolis Online] Propuesta
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[Cinépolis Online: PROPUESTA]
OBJETIVO: Branding.
META: Generar impresiones
Target:
Coahuila, Nuevo León, SLP, Ags, Jalisco, Guerrero,
Distrito Federal, Puebla, Querétaro, Guanajuato,
Pachuca, Edo mex, Puebla, Morelia, Morelos,
Quintana Roo.
H & M
20-44 años
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Marca NEXTEL
Ppto $80,000.00
Moneda MXN
Duracion 2 MESES
Media Site/Placement Formats CPM Budget Impresiones
Front Medium Rectangle $220.00 $20,000.00 129,870
Front Leaderboard $220.00 $10,000.00 64,935
Cartelera Leaderboard $220.00 $5,000.00 32,468
Sinopsis Leaderboard $220.00 $10,000.00 64,935
Próximos Estrenos Leaderboard $220.00 $5,000.00 32,468
Front (RM) Takeover $235.00 $30,000.00 182,371
Total $80,000.00 507,046
RM: Rich Media
* costos sin iva
$154.00
$154.00
$164.50
Cinepolis
Tarifa Especial 30%
$154.00
$154.00
$154.00
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• Medium Rectangle (1)
• Leaderboard (2)
• Takeover (3)
[Ejemplos de Display]
3
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[Publicidad: Specs]
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José Luis Altamirano Tel: 55249180
Cel: 5554354134
[email protected] Cerrada de Bartolache No. 5-A, Col. Del Valle, CP 03100, México, D.F.
[Cinépolis Online: Contacto]