PRESENTATION2016

GRUPPO CAMPARI’S HISTORY

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Campari was founded in 1860 - the year Gaspare Campari invented thebright red bittersweet aperitif in downtown Milan.From 1888 onwards, his successor and son, Davide Campari, developed andimplemented an extensive campaign to grow the brand globally, featuring awinning marketing strategy; the creation of the first single-serve aperitif,Campari Soda, in 1932; and a patronage of the arts to enhance productpromotion.In the 1960s, Gruppo Campari’s distribution power already reached over 80countries.In the second half of the 1990s, the beverage industry was characterized bya strong M&A trend which led to the creation of corporations with globaldimensions and remarkable portfolios appealing to a broad consumerdynamic.Therefore, Campari chose to expand not only via organic growth but alsovia external growth, turning from a single-brand company as late as 1995 toa multinational company with a solid and expansive portfolio withinternational appeal today.

GRUPPO CAMPARI TODAY

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Gruppo Campari today is a major player inthe global branded spirits industry, with aportfolio of over 50 premium and superpremium brands, marketed and distributedin over 190 markets around the world,with leading positions in Europe and theAmericas.The Group employs around 4,000 peopleand has an extensive portfolio that spansthree business segments: spirits, wines andsoft drinks.

Shares of the parent company DavideCampari - Milano S.p.A. are listed on theItalian Stock Exchange since 2001.

* Source: Impact’s top 100 Premium Spirits Brands Worldwide by Company, March 2016

Gruppo Campari is today thesixth-largest player worldwidein the premium spirits industry*.

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Diageo

Pernod Ricard

Bacardi Ltd.

Brown-Forman

Beam Suntory

Gruppo Campari

Constellation Brands

E.&J. Distillers

Mast-Jägermeister

The Edrington Group

WORLDWIDE PRESENCE

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A strengthened route-to-market and product supply chain

Headquartered in Sesto San Giovanni (Milan),Gruppo Campari has its own distribution networkin 20 countries. Since 2004, it dramatically strengthenedits route-to-market from 5 to 20 in-marketcompanies which account for 90%of Group revenues. The Groupinsourced bottling activities in the coreUS and Australia markets and globallyincreased its manufacturing plantsfrom 8 in 2004 to 18 today: Italy (4),Greece, Scotland, Jamaica (3), France (2), Australia,Mexico, United States, Canada, Argentina, Brazil (2).

2004 in-market companiesItaly, Germany, USA, Brazil, Switzerland.

Additions since 2004Austria, China, Argentina, Mexico,Ukraine, Belgium, Luxembourg, Australia,Russia, Jamaica, UK, Spain, Canada, Peru, South Africa.

50%ORGANICGROWTH

50%EXTERNALGROWTH

GROWTH STRATEGY

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Gruppo Campari’s growth strategy aims to combine organic growth through strong brand building with shareholder value enhancing acquisitions.Spirits are the company’s core business and where it focuses its acquisition efforts. The group’s strategic thinking is driven by the desireto reach or enhance critical mass in key geographic markets.

Drive faster growthof Global Priorities and incubate Regional Prioritieswith best-in-class marketing,innovation and brand building

Generate steady growthin key Local Prioritiesthrough periodical renewals

Leverage on rigorous costdiscipline to reinvest savingsinto strategic brand building

Develop the Group’s presencein high-potential markets

Seek acquisitions in markets where Gruppo Camparicontrols its distribution

Acquire local brandswith strong equityto build new distributionplatforms

Identify Specialty Brandswith strong equityand pricing power

Maintain financialdiscipline

A HISTORY OF SUCCESSFUL ACQUISITIONS

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Gruppo Campari focuses its external growth efforts on spirits and the strategic thinking is driven by the desire to reach or enhance critical mass in key geographic markets. Campari has a significant track record of successful acquisitions, having executed 25 since 1995, for an overall value of more than € 2 billion.

1995 1999 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Contract beverage Packer**Distribution Company* Subsequently disposed***

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Gruppo Campari has a portfolio

of over 50 premium

brands in the following categories

and super premium

BRAND PORTFOLIO

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Gruppo Campari’s portfolio also includes a range of still wines, Ready to Drink and other liqueurs and distillates

Vodka

Aperitifs

Whisky

Rum

Tequila

Liqueurs /Distillates /

Others

Gin

SparklingWines

SoftDrink

Cognac

GLOBAL PRIORITIES

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Gruppo Campari Global Priorities are

* Source: GfK Total Single Source Panel data - Italian market release 2014.2, processed by DCM S.p.A.

2015 FIGURES

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2015 FIGURES

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Ranking based on Impact’s top 100 Premium Spirits Brands Worldwide by Company,March 2016

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6th largest player worldwide in the premium spirits industry *

€ 1,656.8 millionrevenues in FY 2015 (doubled business scale in the last10 years)

Sales in over190 countries

90% of salesachieved in own route-to-market

Increased in-market companiesfrom 5 to 19in the last 10 years

A WELL-BALANCED COCKTAIL FOR FUTURE GROWTH

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Increasedbusiness scale

Strengthened global reach

Empowered brand portfolio

Strongly positioned for future growth

Strong track record in acquisitions

Portfolio of 50+ premium brands, covering the most attracting categories

Strong focuson 6 global priorities brands

Upside growthfrom regional priorities andby leveragingstrong platformfrom localpriorities

Marketingis our engineof growth

Growth Strategy leveraging on the expansion ofthe international footprint of own enriched brand portfolio and on external growth through acquisitions

Half of the revenue growth achievedvia acquisitions

25 acquisitionsand 7 disposals completed

External growth strategy consistently executed over time

SUSTAINABLE CAMPARI

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Camparistas are the first ambassadors of our Group

around the worldand one of the most important assets in assuring the success of

our business.Nurturing each unique talent

is crucial to embracethe challenges

and opportunities presented by the market.

Consumer safetyand worker well-being

are key factorsfor Gruppo Campari’s business:

this is why Health and Safetyin the workplaceand protection

of the Environmentare the milestones uponwhich our Group bases

its production activities.

Gruppo Campari’s focusis on providing the best

products possibleto our customers

and consumers, and aimsto reach this objective

by always choosing superior, top-tier business partners.

Establishing fair,transparent and loyal relationships enables

our Group to offer productsof the highest quality

while constantly deliveringa competitive advantage.

Gruppo Campariactively promotes a culture

of responsible drinking,having the deep conviction

that its brands are a wayto enjoy pleasurable

moments, celebrationsand sociable occasions.

Our Group strongly condemns excessive, inappropriateor illegal consumption

of alcohol.

In the last few years,Gruppo Campari has grown significantly both in termsof geographical expansion

and number of people employed, and it is now

directly present in several countries with different social

landscapes. For this reason,our group is committed

to promoting excellence, entrepreneurship and equal

opportunities.

MISSION AND VALUES

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Gruppo Campari aims to remain a highly profitable and sustainable top player in the global spirits industryby combining its passion for brand building with entrepreneurial drive and functional excellence.

P L E A S E E N J O Y O U R B R A N D S R E S P O N S I B I L Y

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