diamond buying guide - forevermark diamond … buying guide ... combination of the 4cs, its...
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D I A M O N D B U Y I N G G U I D E
Choosing a diamond engagement r ing is one of the most enjoyable and
memorable experiences in preparation to a couple’s wedding. As an
enduring symbol of love and commitment, a diamond ring wil l be
uniquely special for a l i fetime.
When buying a diamond, consider al l of its unique characterist ics. It is
real ly helpful to know about the 4Cs – the universal diamond
classification and grading system.
The combination of a diamond’s cut, color, clarity and carat – are what
give a diamond its unique personal ity, forming the basis for its
valuation. While every diamond can be described by its particular
combination of the 4Cs, its exceptional beauty is much more than a l ist
of characterist ics, because every diamond is a unique inimitable
miracle of nature.
Forevermark are masters in the art of selection, each and every
Forevermark diamond has been careful ly handpicked, giving you peace
of mind that no matter which Forevermark diamond you choose, you
wil l always be selecting a truly special diamond.
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C A R AT
C U T
2 CTS200 pts
1 CTS100 pts
0.75 CTS75 pts
0.50 CTS50 pts
0.25 CTS25 pts
0.18 CTS18 pts
0.15 CTS15 pts
0.10 CTS10 pts
0.05 CTS5 pts
Carat is a measure of weight. One carat (1 ct) equals 0.20 grams and is
divided into 100 points (half a carat – 0.50 ct – diamond can be
described as a 50 points diamond). Forevermark diamonds are
avai lable in 0.14 carat and larger.
Cut refers to the shape of the diamond. Round, princess, oval ,
marquise, pear, emerald are some of the most famil iar. Cut is also the
factor most involved in the sparkle of a pol ished diamond. Cut is
expressed in terms of the bri l l iance, fire and scinti l lat ion of a diamond.
To maximise sparkle, a diamond must be cut to very specific
parameters of angle and dimension with a str ict attention to the
polished finish of the diamond. Each Forevermark diamond must
achieve a Very Good or Excel lent Cut standard.
E XC E L L E N T V E R Y G O O D G O O D FA I R P O O R
R O U N D P R I N C E S S M A R Q U I S E P E A R E M E R A L D
W I DT H O F TA B L E
H E I G H T O F C R O W N
D E P T H O F PAV I L I O NW E L L C U T TO O D E E P TO O S H A L L O W
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natural ly-occurring features – known as inclusions – provide a special
fingerprint within the diamond. Clarity measures the diamond’s purity.
It refers to how free a diamond is from these t iny blemishes and
inclusions. Forevermark diamonds are avai lable from Flawless to SI2.
FL IF
F L AW L E S S A N D I N T E R N A L LY
F L AW L E S S
VVS1 VVS2
V E R Y, V E R Y S L I G H T LY I N C L U D E D
VS2VS1
V E R Y S L I G H T LY I N C L U D E D
SI2SI1
S L I G H T LY I N C L U D E D
I1 I2 I3
I N C L U D E D
S-ZRQPONMLKJIHGFED
Diamonds occur natural ly in al l colors of the rainbow. General ly, the
rarest diamonds exhibit no color at al l (apart from fancy colors).
pol ished diamonds are graded for minute variations in depth of color,
from ‘colorless’ to ‘ l ight yel low’ and ‘ l ight brown’. This is universal ly
known as the D (‘exceptional white’) to Z ( ‘ t inted color ’) color scale.
Forevermark inscribes diamonds from D to L colors as well as al l fancy
colors.
C O L O R
C L A R I T Y
C O L O R L E S S N E A R C O L O R L E S S FA I N T C O L O R V E R Y L I G H T C O L O R L I G H T C O L O R
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F O R E V E R M A R K G R A D I N G
A Forevermark Diamond Grading Report provides an accurate
assessment of the exceptional qual it ies of your Forevermark diamond,
so that you can be confident when buying.
To complement the Forevermark promise, certain Authorized
Forevermark Jewelers are able to provide a Forevermark Diamond
Grading report to present an accurate blueprint of the Cut, Colour,
Clarity and Carat of each diamond. The Forevermark Diamond Institute
uses str ict grading standards to establ ish and val idate the unique
characterist ics and special qual ity of each diamond. The Report also
features the unique identification number inscribed on the diamond
and a specifical ly designed hologram, providing reassurance that the
Diamond Grading Report is val id and genuine.
The Forevermark Diamond Grading Institute is part of the De Beers
Group which draws on 120 years of diamond expertise. Each and every
Forevermark diamond has been evaluated by leading diamond experts
who are passionate about diamonds. The Forevermark Diamond
Institute is located in Antwerp, Belgium, the world renowned center of
diamond excel lence.
For more information about anything in this Diamond Buying Guide or
to find your closest Authorized Forevermark Jeweler, please visit us at
www.Forevermark.com
© F O R E V E R M A R K 2 0 1 1 . F O R E V E R M A R K ® A N D ® A R E T R A D E M A R K S O F T H E D E B E E R S G R O U P O F C O M PA N I E SWWW.FOREVERMARK .COM PA G E 4